Principles of Design ENGL 202D. Some Vocabulary Designing Documents: Managing Design Objects using Design Principles.

Principles of Design

ENGL 202D

Some Vocabulary

•Designing Documents:

Managing Design Objects using Design Principles

Some Vocabulary

•Design Object: “Any mark or group of marks that can be seen and manipulated on the page.”–Bullets–Letters–Numbers–Lines–Larger Combinations of Objects: words, pictures

Some Vocabulary

• Positive Space•Negative Space

• Important to manage both in a document.

Seven Characteristics of Design Objects

1.Shape2.Orientation3.Texture4.Color5.Value6.Size7.Position

Seven Characteristics of Design Objects, Shape

Seven Characteristics of Design Objects, Orientation

Seven Characteristics of Design Objects, Texture

Seven Characteristics of Design Objects, Color

•Example

Seven Characteristics of Design Objects, Value

• I have high value

• I have low value

• I, also, have low value

Seven Characteristics of Design Objects, Size

• Small Size = Less Important

•Large Size = Important

Seven Characteristics of Design Objects, Position

• I’m on top

• I’m lower

Six Principles of Design

1.Similarity2.Contrast3.Proximity4.Alignment5.Order6.Enclosure

Six Principles of Design, Similarity

I’m similar

I’m also similar

I, however, am not similar

Six Principles of Design, Contrast

Six Principles of Design, Proximity

Section HeaderLorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi nec enim. Donec lobortis, ipsum sit amet mollis tempor, lectus lacus tristique augue, ut faucibus augue felis id mauris. Duis quis lorem non erat scelerisque posuere.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi nec enim. Donec lobortis, ipsum sit amet mollis tempor, lectus lacus tristique augue, ut faucibus augue felis id mauris. Duis quis lorem non erat scelerisque posuere.

Six Principles of Design, Alignment

Product Features: active updating, synchronous data transmission, updated user interface, accessibility kit, backup software

Product Features• active updating• synchronous data transmission• updated user interface• accessibility kit• backup software

Six Principles of Design, Order

•Because•People Read•Pages•Top to Bottom• Important Things•Should go•At the top

Six Principles of Design, Enclosure

• We are• a group• of linked• elements

• We are• another • group• of linked• elements

Some Examples

20

http://www.guardian.co.uk/artanddesign/gallery/2009/nov/25/london-tube-map-design

http://www.clarksbury.com/cdl/maps.html