Principles and Elelments of graphic design s16

Principles and Elementsof Visual Design

The Principles of Design• Contrast• Repetition• Alignment• Proximity

The Elements of Design

• Line• Shape• Texture• Space• Size • Value• Color 

LineA mark connecting two points

organic line

geometric line

calligraphic line

single weight line

ShapeAnything that has height and width

Geometric shape

organic shapes

figurative shape

TextureThe look or feel of the surface

SpaceThe distance of area between and around things.

SizeHow big or small something is.

ValueThe darkness or lightness of an area.

ColorHue

BalanceEqual distribution of weight

RythmPattern created by repeated elements that are varied.

EmphasisWhat stands out is noticed

UnityAll the elements look like they are part of a whole.