Principle of Management

Principle of ManagementCase study

On

FROM BASIC SPORTSWEAR TO HIGH FASHION: LIZ CLAIBORNE

Presented By:

Mahmudul Hasan (ID: 001-02-11) Sanaullah Faruqui (ID: 111-31-41) Abdur Rahim (ID: 111-31-34) Tanni Chakraborty (ID:111-31-48) Jenifer Pronita Bose (ID:111-31-25) Mahmuda Jahangir (ID: 111-31-51) Jahedul Hasan Munna (ID: 111-31-42)

FROM BASIC SPORTSWEAR TO HIGH FASHION

Founder of one of the world's most successful women's apparel (clothing) manufacturing companies, Liz Claiborne is a pioneer in designing reasonably priced, quality clothing for modern working women.

LIZ CLAIBORNE

Born: March 31, 1929 Brussels, Belgium American fashion designer and businesswoman

Company background

1976 - Established and Incorporated, New York City  

1981 - Liz Claiborne Incorporated goes Public

1985- Men’s Clothing Introduced 1986- Cosmetics Introduced with

Avon Joint Venture

Late 1980s - Introduced Women’s Plus Sizes, Knit Sportswear, and Higher Priced Sportswear 2000s - Acquired Mexx Group, Ellen Tracy, Travis Jeans, and Enyce Holdings

MissionCommitted to designing and

manufacturing the best apparel and accessories for the fashionable person.

Use the latest in design and fashion technology to create to stay on top of the fashion world.

Remain the top fashion company in the world through diversification and acquisitions.

Help all women fell good and pretty.

VisionTo be the best brand builder in the fashion industry.To be the known for unique, creative, emotionally charged brands.To be choosy about brands. To be a select portfolio of lifestyle brand.Set the standard in design excellence and marketing.Be known for their open, honest, inclusive, and collaborative culture.

Product line Manufacturing: Women's and men's wear,

sleepwear, perfume, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and baby etc. These products are available in the following Liz Claiborne Inc.'s brands:

SWOT Analysis

Strengths

Liz Claiborne takes pride in being able to sell more 55% cloths at full price.

It holds lion’s share of the market.

During the past decade sales have grown at a rate of about 36% annually.

Profits have increased 42% annually.

A sophisticated computer system, known as system updated retail feedback (SURF) keeps the company in touch with what is selling and what is not around the country.

A $10 million system of IBM computers is used to crunch information and produced bound volumes at the end of each week.

WeaknessesShort and long term plans are not remained according to customer for particular sales, styles, sizes and colors.Liz Claiborne monitors customer perceptions through personal intersection with customer and retailers.About 150 specialists around the country have responsibility for talking to customers.

Opportunities

SURF also enables Liz Claiborne to reach the customer in her favorite store.The same store in different geographical location open search different niches.SURF allows Liz Claiborne to adjust the merchandise sold in particular outlets according to the niche being served.

ThreatsTechnology can supplement but does not replace personal endeavors.

Problem

Liz Claiborne is faced with what to do about the millions of lines of legacy application code that will fail to perform correctly any calculations that involve a date after Dec. 31, 1999.

SolutionTo fix this problem, Liz Claiborne's IS department has launched a major effort, called "Transformation 2000," to rebuild its strategic business applications over the next 3 years.

ConclusionWhen Liz Claiborne died in 2007, the fashion world lost a true visionary. The Council of Fashion Designers in America (CFDA) created a prestigious new $25,000 Liz Claiborne Fashion Scholarship Award. This design award program recognizes the important contributions Liz Claiborne made to the fashion industry. Claiborne's concept of design--'fit the way you live'--to dress women of the 20th century." The legacy and innovation of Liz Claiborne live on.  

ThankYou