KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016 PRINCIPE PIO URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016
PRINCIPE PIO URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016
PRINCIPE PIO HIGHLIGHTS 01 3
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016
TODAY PRINCIPE PIO IS
A hybrid shopping center combining the offering of a railway station with the retail mix of an urban center
A strategically located shopping center embedded into a strong transportation hub (45 million passengers per year)
A perfectly embedded retail facility, occupying a well-known landmark historical building in the very heart of the Spanish capital’s major tourist attractions (Royal Palace, Gran Via street, Madrid Rio, etc.)
Recording a high level of sales per sq.m. (€ 5,152)
TOMORROW PRINCIPE PIO WILL BE
A renewed shopping destination where commuters will spend more time dwelling thanks to the enhanced retail mix and food court
The restructuring of the outdoor square will strengthen the center’s appeal
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PRINCIPE PIO AT A GLANCE
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016 5
A SHOPPING CENTER LOCATED IN A LANDMARK HISTORICAL BUILDING
1882
Opening of the railway station
2004
Opening of the shopping center embedded in the railway station
2009
Acquisition of the shopping center by Corio (95%)
2015
Acquisition by Klépierre
2016
New lease signed with ADIF for the outdoor square (20-year term)
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016 6
KEY FIGURES
28,700 sq.m. Total GLA
123 Number of units
5 Number of mid-size units
23 Number of restaurants
Supercor Supermarket
11.1 M Footfall
1,000 Parking slots
95% Klépierre Ownership (opening in 2004)
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016 7
ONE OF THE HIGHEST SALES PER SQ.M. FOR A SHOPPING CENTER IN SPAIN
(1) Data as of year-end 2015
€5,152 2015 Retailer sales
per sq.m. (shops)
€9.7M 2015 Net Rental Income
5.0% EPRA vacancy rate(1)
€72 M 2015 Total sales
+5.4% 2015 Increase in retailer sales
+2.5% Q1 2016 Sales increase
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016
LOCATION & CATCHMENT AREA 02
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KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016 9
UNIQUE ACCESSIBILITY: A RETAIL FACILITY EMBEDDED IN THE CITY CENTER
Near Madrid’s most important tourist attraction areas: Royal Palace, Gran Via street, Madrid Rio, etc.
In one of the most important transport hubs of Madrid Subway: 3 lines Light rail: 2 lines Bus: 12 lines Car
• M40 Exit 51 • Calle 30 Exits 18 & 20
Traffic
45 M travelers (1)
Palacio Real
La Almudena
Plaza de España
Retiro
Plaza del Sol
Plaza Mayor
Museo del Prado
Principe Pio
(1) Source: ADIF
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016
RETAIL OFFER 03 10
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016
ANCHORS
SELECTED BRANDS
RESTAURANTS
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KEY BRANDS
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016
20-40 years old (55%) Working people (56%)
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FOOD AND FASHION DOMINATE THE RETAIL MIX
Food & Restaurants 19%
Fashion / Personal items 42%
Entertainment and services 8%
Supermarkets 2%
Retail mix (as % of rents) Data as of 12/31/2015
Household equipment 1%
Specialized large stores 7%
Beauty and Health 9% Culture, gifts, leisure
13%
CUSTOMERS ARE 36 years old on average 60% women
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016 13
LEASING STRATEGY SINCE ACQUISITION (JANUARY 2015)
Increase shopping center footprint and visibility within the transportation hub
Refurbishment of the main entrance from the station hall to the shopping center
Signature of an agreement with ADIF to take control of the outside square and develop retail offer
Extension of existing stores
New retailers welcomed
Arrivals
Reorganization and strengthening of
fashion mix
Ongoing improvement in the quality of the
food offering
Strengthening of retail mix with brands more
oriented to serve commuters
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016 14
SHOPPING CENTER MAP: LEVEL -1
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016 15
SHOPPING CENTER MAP: GROUND FLOOR
Pedestrian entrances: 92% footfall
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016 16
Cinemas welcome 570,000 customers per year
SHOPPING CENTER MAP – FIRST FLOOR
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016
WHAT’S NEXT? 04 17
KLEPIERRE — PRINCIPE PIO, URBAN DAY-TO-DAY FASHION AND CONVENIENCE SHOPPING — June 9, 2016
Creation of > 900 sq.m. of retail space (17 kiosks, 4 restaurant terraces and 3 retail units) Control and management of the outdoor square obtained (lease signed with ADIF for a 20 year term) Application for commercial licenses in process
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REINFORCE APPEAL AND VISIBILITY (SQUARE)