Principal SEO › download › sg › 1-4-tom-koh.pdfyour website through organic search engine results. 96 Percentof Consumers Don't Trust Ads BRANDING AUTHORITY TRUST LEADERSHIP.

Principal SEOMediaOne

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Practice of increasing the quantity and quality of traffic to your website through organic search engine results.

96 Percent of Consumers Don't Trust Ads

BRANDING AUTHORITY

TRUST LEADERSHIP

66% reported that SEO was the top performing channel in 2020, out-performing paid search, email marketing and content marketing

63% look at SEO as the most important digital marketing channel at this time

Organic search is the digital marketing channel that brings in the highest ROI

#3 Ranking of a 10,000 Search Volume Keyword

23% CTR

2300 visitors

5% enquire

115 leads

20% buy

23 sales

There are 200+ Ranking Factors.Some more important than others.

Mobile friendlinessis crucial

Chrome > Inspect

Google Test

Don’t write for search engines.Write for customers.

Content Should Be• unique• have good grammar• inform• entertain• share• allow discussion• well structured

Yoast plugin

Meta Description < 160 char

Meta Title < 70 char

Keywords in Description

Keywords in URL

Keywords in Title

Metatags.io

Google don’t understand =Google don’trank.

Gloomaps.com

Pagespeed Insights

Image compression < 100K

File compression for CSS, HTML, JS

Minifying to reduce redundant codes

Use caching

Faster servers CDNs

Secure Socket Layer

Reduce bounce rates

TLD FOR.com generic/USA/international.net generic.org organisations.info information sites.biz business sites.edu education sites.gov government sites.sg or .my etc country level sites.shop etc new offerings to accommodate 1 billion sites

Forum comments

Guest posting

Press release

Blog something amazing

Association directories

Social media links

Local directory links

Footer links

Principal/partner links

+Quantity of backlinks

Quality of backlinks

Fitness Page A

YOURFitness Page

Fitness Page B

Link sculpting is an understated SEO

• Google.com/business• Fill NAP accurately• Add contents, photos,

promotions• Build local citations• Get clients to review

you (use QR code)

Domain Authority (DA) HOW STRONG YOUR DOMAIN IS

ABC.com

Page Authority (PA) HOW STRONG YOUR SUB-PAGE IS

ABC.com ABC.com/DEF

Citation Flow (CF) HOW MANY LINKS INTO YOUR WEBSITE

ABC.com

Trust Factor (TF) HOW MANY STRONG/RELEVANT INTO YOUR WEBSITE

ABC.com

kwfinder.com

Your Online Loans PortalDA = 22 PA = 30

Want to rank for “loans”

Go or no go?

New Online Loans PortalDA = 22 PA = 30

Better to go for “online loans”

Competition Keyword Your AuthorityHi insurance 5% (top)Mid car insurance 15%Lo car insurance quotes online 80%

https://mm.com.sg

For the list of the best seo agenciesyou can refer check out our guide.

For the list of the best seo agenciesyou can refer to this list following.

Look for the best SEO services by clicking on https://mm.com.sg

MediaOne has proven that once again it’s the best in the industry for SEO.

TITLE STRUCTURE

10 Ways To Retire By 35

How To Save Money

Keywords in Headers

Image with keyword in Alt-Tag

Short sentences

Short paragraphs

Listicles or tables

Keywords in URL/meta

wordfence

yoast

rankmath

autoptimise

broken link checker

copyscape

seoquake

moz

meta seo inspector

kwfinder

semrush

ahrefs

neilpatel.com

searchengineland.com

searchenginejournal.com

backlinko.com

yoast.com/seo-blog

ahrefs.com/blog

COMPETITIONLOMIDHICRAZY HI 13-24 MTH

4-6 MTH

7-9 MTH

10-12 MTH

CRITERIA FORDIY SEO SUCCESS

1. CAN SPARE 2-3 HOURS PER DAY ON SEO

2. GENUINELY INTERESTED TO LEARN AND EXPERIMENT

DIY (WITH CONSULTANCY) RESULT SUCCEED IF YOU COMMIT TO THIS

COSTS (10 KEYWORDS 6 MONTHS)

FREE-UNTIL-PAGE 1 WALK AWAY AS FAST AS POSSIBLE!!

LO $2000

MID $3500

HI $5000

V HI $8000