Primul buton ii v2

IIprimul buton

1. Bigger market share

2. Higher brand awareness

objectives

a. Ensured place in zapping cycle

a. “Generous TV” imageb. Intimacy with public

by

by

Simple mechanics withonly 3 steps:

methodology

1. put 3. send2. shoot

Step 1

Put in your first buttonon your remote control

methodology

Step 2

Take your photo next to your TVset with info text on screen (OSD)

methodology

Step 3Send your photo and personal info to us:

methodology

b. by MMS

c. by post

a. by e-mail @or

or

…and be the WINNER of

one from

carrot

awarding

1 x huge prize

10 x big prizes

100 x mid prizes

10.000 x small prizes

advantages for participants

1. Easy: It’s nothing to change first button / take a photo / send an e-mail

MMS

2. Fast:It’s only a couple of minutes to change first button / take a photo / send an e-mail

MMS

3. Costless:It’s almost freeto change first button / take a photo / send an e-mail

MMS

free

free fre

e

paid

risks

They may take out us back after they joined to campaign

Many of them will hang out to change back

Some of them will take out from button 1 but keep in first 9

Few of them will erase it forever…and therefore they are not in our target group

But still:

side benefits

Technical dataWe will acquire valuable technical dataa. About our signal qualityb. About TV sets and supplementary equipmentssuch as receivers / DVDs / game consoles in households

Portfolio of loyal viewersA very useful database of loyal viewers will be attained after the campaign.

budget

1. Promotion Budget:

Depending on the size of campaign:

x00.000 € < Promo < y00.000 €

budget

2. Organization Budget:Assessment & data management staff:< z000 €

Communication/GSM:Shared revenue

budget

3. Awards Budget:

1 x m0.000 € = m0.000 €

10 x n.000 € = n0.000 €

100 x p00 € = p0.000 €

10.000 x r0 € = r00.000 €

TOTAL: t00.000 €+

budget

Grand Total Budget:

v00.000 € < GTB < w00.000 €

final words

Thank YouDoga Ozyurekli

“primul buton” brand belongs toThe second campaign will be built upon first one.

simple mechanicsSuccess doesn’t depend on skills. / it’s fail safe.

prompt launch possibilityDoesn’t require long organizational preparation

the success is already proven

everybody has mobile phones

let’s start tomorrow