Primp Your Profile Tips for Students on Building Your Professional Brand
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Primp Your Profile Tips for Students on Building Your Professional Brand
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Our Agenda
The Impact of social media
Your personal brand
Primp your Profile
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Social Media Today
The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018.
• 414 million members on LinkedIn
• SlideShare claims 70 million users
• YouTube has over 1 billion users
• one-third of all people on the Internet
• 20% of internet users use Instagram
• Twitter has over 236 million monthly active users
• 500 million tweets per day. 200 billion tweets per year!
• Pinterest has over 100 million active users
• Snapchat boasts 1.55 billion monthly active users
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Audience poll
a) 128M
b) 77M
c) 84M
d) 174M
How many Americans make up the overall LinkedIn audience of
433 million?
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Audience poll
• Yes
• No
Do you currently have a 100% complete profile on LinkedIn?
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Your personal brand
Your reputation and everything you do (or don’t do)
The essence of who you are and what you stand for
“It’s what you do that makes you who you are and how you project
that to others that makes you memorable.”
-Dan Schwabel (ME 2.0)
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It’s not who you know, but who knows youNetworkingOffline • At Dell: Employee Resource Groups, community
service events• Outside of Dell: Industry associations, meet upsOnline• Influencers: follow, learn from them, create
relationships• Communities: groups, forums• Blogging: Direct2Dell, LinkedIn Publisher• Within Dell: Chatter (follow influencers, leaders and
join groups!), One Dell Way, Dell-managed online social properties
Mentoring• Have a mentor and be a mentor!• When choosing a mentor consider your field of
interest and areas of development (how can your potential mentor help you grow and give you feedback)
• Relationships need to be two-way (give and get)
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Is your professional brand the same as your personal brand?
Yes! In order to have maximum
productivity and success in your life, career and life must go together
Your values and beliefs should be a consistent thread between who you are at work and who you are at home
Companies and potential employers are more and more interested in who you are as a person
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Your personal elevator pitchThink about and create your elevator pitch
Keep it concise: Twitter only allows you 140 characters to express yourself and most TV commercials are 15-30 seconds on purpose! The shorter and more precise a message is, the better.
This will help explain who you are and what you’re about
Practice and repeat your message
“I have a broad range of experience, so let me tell you about my best project. When I joined as an HR manager they were losing engineers left and right and having trouble attracting top engineers fast enough to keep their teams productive. I implemented a series of recruiting strategies like having our executives give talks at premier engineering colleges and conducting informal referral get-togethers. I’m happy to report that as a result we were able to attract and hire top talent thereby growing the business by 60 percent.”
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Get connected, get noticed• Make note of professional memberships • Highlight community or industry-related activities or awards
Involvement
• Use the activity feature to share updates, industry information or company news
• Follow thought leaders in your industry on Pulse or companies in which you are interested
Follow and monitor activity updates
• Connect with university alumni as well as past and current co-workers• Search for friends or colleagues employed by companies you are
targeting• Join groups in your area of interest
Leverage network
• Request that your former leader, direct reports or co-workers provide a recommendation
• Endorse members of your network only when you have first-hand experience
Recommendations and endorsements
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Leveraging your network – why join groups?
Expands your
networkIncreases your
visibility and exposure
Facilitates
engagement
Improves your chances of getting
recruited
Learn from subject matter experts in your industry
Provides summary emails of most important topics
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Leverage Your Network – Alumni Tool• Alumni tool – search your alumni network and filter by location, function, company and more
• To get here: Network > Find Alumni
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Maximize Your Profile
1Photo: Professional, high-res headshot
2Company/Industry: Ensure Dell is listed as an Information Technology & Services co.
3Connections: Build your network with professionals both inside and outside of Dell
4Title & Headline: Should be eye-catching and translate externally (no Dell acronyms!)
5Summary: Representing the sum of your experience, specialty skills, goals and/or aspirations & your personal brand
6Experience: Robust description for each position held (3-5 sentences); capture size & scope
7Websites/Media: Add Dell Careers site and Jobs.dell.com as well as Life at Dell videos
8Groups: Join groups related to your specific area of business & background
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Did you know? LinkedIn estimates you’re up to 40X more likely to turn up in a search if your profile is complete
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Questions?
Contact
Chelsea RigneyDell, Inc.
@ChelseaAtDell
Official Dell Careers Platforms –
Follow Us Now!
Dell
Dellcareers
lifeatdell
dell/dell-careers
@CareersatDell
Insert icon or image here
facebook.com/CareersAtDell
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