PRIME Research | Profile and Service Portfolio...PRIME Research is a global leader for communication insights, making a difference at hundreds of companies and brands around the world.

PRIME Research | Profile and Service PortfolioCommunication Insights for Better Decision-Making

2

Corporate Profile

PRIME Research is a global leader for communication insights, making a difference at hundreds of companies and brands around the world. Over 500 specialists and consultants in eight international research and news centers constantly monitor, analyze and provide guidance on communication and business trends in more than 50 markets.

With more than 25 years of experience, we can help you:

► Gather the feedback you need to improve performance

► Support your efforts to demonstrate PR’s unique value

► Foster more fully integrated marketing and communications decisions

PRIME offers the intelligence, technology and the human expertise to provide research-based insights, consulting and global trend-tracking for all sectors to help the world’s greatest institutions, companies and brands make better communications decisions wherever and whenever they do business.

Consultation

Strategic Analysis

Precise Data

Intelligent content acquisition

Communication insights for better decision-making

PRIME Research: Introduction

Page 3

• Single Source Competence in Social Media Listening, Traditional Media Monitoring, Analytics, Reporting, Advanced Modeling and Consulting

• Combining Talent, Technology and Tools

• Expertise in Large International Programs

• Global Insights with Regional Expertise

• Customized Solutions

• Award-Winning Achievements

• Growing and Profitable with Stable Management Team

Page 4

The PRIME Triad: Insights for Better Decision-Making

Subject matter expertise

Access to toolsCritical thinking and

applied statistics

Insights

Incorrect conclusions

Inability to execute

Irrelevant conclusions

The absence of any one element threatens one’s ability to uncover actionable insights and offer strategic guidance

Page 5

Without limiting our experience to just the “traditional competitive set,” PRIME draws

experience from clients across a broad industry spectrum to identify and help clients

learn from the best to become the best of the best

Corporate Profile: Select Client Sample

6

The PRIME Worldwide Network

Detroit | New York | São Paulo | Oxford | Zurich | Frankfurt | New Delhi | Shanghai

From our eight research and news hubs located in the Americas, Europe and Asia, PRIME Research offers premium monitoring, analysis and advisory services wherever our clients conduct business. A unique advantage of our “follow the sun” principle, the PRIME service offerings are always rendered in a timely manner offering actionable global and regional insights.

Cost-effective timely solutions made easy through PRIME’s international footprint

7

Excellent analysis and consultation requires in-depth industry expertise and knowledge of customer-specific needs.

► Excellent analysis can only be generated when you know your clients and their industries

► PRIME is organized in industry competence teams with a deep knowledge of market conditions, key players and trends, as well as brands, products and the market influences affecting them

Cross-Sector Competence | Comprehensive & Specialized

Automotive Aerospace Chemical Pharmaceutical

Energy Financial Services Logistics Retail

Technology Tourism Nutrition Telecommunication

Consumer NGOs Defense Health Care

8

Service Portfolio

360°Monitoring, Analysis,

and Consultation Services

9PRIME Research | Preliminary Proposal | November 9, 2015

Service Portfolio Offerings

Print & TV Monitoring

Executive News Briefings[text based, original scan, abstracting, etc.]

Multi-Media News Briefings

Social Media Briefings

Issues Alerts

PRIME Media Insight Suite

Natural Linguistic Processing [automated coding]

Issues Manager

Mobile Apps

Advanced Analytics Builder

Online Real-time Newsroom

Dynamic Multi-Layer Analysis

Media Planning

Message Engineering

Executive Positioning

Reputation, Issues, and Crisis Management

CSR Communication

Product Launch Strategy

Geographic Message Tailoring

Scenario Planning

PRIME News Group

PRIME Group

PRIME.com PRIME ConsultPRIME Research

Diagnostic Analysis Reports

Quick-Turnaround Flash Reports

Input/Output Analysis

Sponsorship Analysis

Objectives Setting

Competitor Benchmarking

Key Influencer Profiling

Media Reputation Assessment

Advanced Statistical Modeling

10

One Consistent Methodology, Scalable Analysis Options

Cross-Channel Sourcing & Filtering Quantitative Qualitative Analysis Deliverables

PRIME offers excellent data scalability to fit client scope, timing and budget requirements

Human Codingnative speakers, sector teams

Automated Precoding with Human-Validation

NLP Automated Codingself-learning dictionary & sentiment

DocumentStandardizing

& Indexing>50 million documents processed per month

Editorial Services

Executive News Briefings

Social Media Briefings

and more…

Strategic Analysis & Consultation

Diagnostic Analysis Reports

Strategic Consultation Reports

and more…

Media Insight Suite

Real-time analytics

Issue Monitoring & Alerting

and more…

11

Media Insight Suite

A 360° media research and engagement platformThe PRIME Media Insight Suite is a 360° media research and engagement platform. The web-based portal provides critical market intelligence 24 hours a day, 7 days a week. All portals are tailored to meet the client’s individual requirements for design and functionality. Using the bespoke online service, clients may access integrated product modules, including:

► Real-time Newsroom (print, broadcast, online news, social media and other digital content)featuring click-through functionality to original media content and automated translation

► Custom News Briefing Tool to create news digests featuring the essential news of the day

► PRIME Analysis Dashboards (traditional and social media channels)Automated NLP-based quantitative/qualitative content analysis, optional human-validation ex. KPI overview, competitor benchmarking, reputation profiling, key influencers, executive profiling, social media heat map, event performance tracking, media mix performance mapping, business unit and geographical performance mapping

► Issue Manager and Alerting for breaking news and emerging trends

► Do-It-Yourself Advanced Analytics Client-defined ad hoc analysis creation and reportong

► Cloud archiving to catalogue strategic reports and news briefings

An important supplement to traditional monthly or quarterly reports, The Media Insight Suite allows one to monitor, analyze, and engage the media landscape as it evolves.

12

Media Insight Suite | Functionality

Comprehensive Overview

► Pre-set dashboards

► Benchmarking: brands, products, executives, stakeholders (weighted & weighted) Competitive Share of voice

Reach

Frequency

Likes and Shares

Unique Users

► Drill-down capability to additional layers of analysis

► Key message tracking

► Topic / issue cloud

► KPI measurement

Regions and Markets

► Market performance benchmarking

► Market-specific metrics

► GEO information data

► Conversation clustering

► Drill-down to street level

► Automated translation of more than 60 languages

Sentiment Analysis

► Trend Development

► Positive-Negative Ratio

► Sentiment Rankings

► Top Products

► Sentiment Ranking

24/7 News Room

► Traditional and social media content stream

► All media types: print, TV, radio and online news, and social media

► Click-through to original format media scans

► Direct influencer Twitter engagement

Advanced Analysis Builder

► Fully customizable dashboard creation tool (time range, channels, markets, business unit, language, etc.)

► All charts exportable as standalone graphic

Key Influencer Management

► Dynamic key influencer identification and benchmarking

► Cross-channel stakeholder group and key influencer profiling

13

Media Insight Suite | Social Media Listening

Monitor, engage and manage social media conversations

Featuring intelligently filtered real-time conversations appearing within the most important social media networks, PRIME’s social media tools enable their users to:

► Identity relevant discussion of your brands, products and hot topics► Efficiently and directly engage key social influencer from within the platform► Instantly gain access to dynamic real-time metrics► Route vital social media intelligence to relevant internal stakeholders via email or SMS.

While PRIME’s social media tools track conversations in real time, its objective is to use social data to derive insights that inform meaningful business decisions across the organization – specifically, for stakeholders within marketing, product management, customer care, risk management, human resources, investor relations, etc.

Client and Industry Evaluations:

► PRIME Research social media tools identified as industry leading in “The Enterprise Listening Platform Landscape” 2015 study – Forrester Research, Learn more…

► “The biggest benefits have been both strategic, such as organizational alignment, and operational. Today we are being asked for data to help inform the strategy.” – Marcy Cohen, Vice President, Worldwide Communications, MasterCard, Learn more…

► “The proof of the suite’s value – and of the potential for organizational change – is clearly evident in the impact its on decision-making.” – Susan Etlinger, Altimeter, Learn more…

ListenTo brand and product conversations from around the globe

EngageWith key influencers for support and other purposes

PublishTailored content to promote engagement, consideration and potentially conversion

AnalyzeThe conversation to detect trends and issues, and identify key influencers

Route & TriageTo concerned stakeholders within the organization

14

Social data as part of marketing + business decisions

Social listening forsocial marketing

Co

nsu

ltin

g Se

rvic

es f

ocu

sD

ash

bo

ard

focu

s

Susan Etlinger of Altimeter pickedthe Mastercard iSuite as one ofthree best practice examples in

the US market:

“The Conversation Suite is located centrally within the building”

“it’s also become a hub for impromptu conversations, demos,

and meetings.”

“a lot of the proof of the Suite’s value — and of the potential for

organizational change — is clearly evident in the impact it has made on

decision-making at MasterCard.”

“an unprecedented level of collaboration across departments

and geographies.”

Industry Evaluations of PRIME’s Social Media Capabilities

15

PRIME Mobile

The PRIME Mobile App places real-time analytics at your finger tips

In an increasingly fast-paced media environment, the ability to assess and react to the newest developments can spell the difference between success and failure. Today’s communicator needs to know what is being said about their organization, their executives and the issues which matter most, as it is happening. While historical analyses are beneficial for assessing the effectiveness of surrounding activities, they are not enough to efficiently steer real-time communications.

PRIME Research understands that these new requirements mean closing the loop between big data needs and immediacy. The PRIME Mobile App places real-time monitoring and analysis of all media channels across print, broadcast, digital, and social in global markets at your fingertips.

What it means for you:

► Real-time news feed, featuring click-through functionality to original content

► Identification of key influencers

► Identification trending topics in connection with your company, your brands and your competitors

► Fine-filter scope elements, on-the-fly translation of 84 languages, and content export functionality allow communicators to share results, articles and posts of interest with key decision-markers at the speed of business.

16

PRIME News Briefings

Stay informed wherever and whenever you do businessPRIME’s News Group creates professionally-edited Executive News Summaries to meet the daily information needs of busy executives. Each morning, we provide customizable digests of relevant news from around the world. Each digest is delivered in a clean, reader-friendly format, with original content tailored to client design protocol and prioritized for relevance and the fast pace of business. Available for translation into 64 languages with delivery times staggered to local needs. PRIME complies with all international licensing requirements to ensure risk-free distribution. We can help you navigate licensing requirements, too.

What it means for you:

► Our news briefings feature specially curated content drawn from across all channels including traditional and online news, social media, TV, radio, trade journals and more

► Digests are tailored to suit client geographies, timing, scope and budget to meet the needs of busy executives working in the office or remotely

► Weekday News Digests and comprehensive Weekend Special News Magazines offer photos, links and statistics to equip clients to meet the demands of their day

► While available as a stand-alone service, News Digests can be bundled with PRIME’s traditional and social media analysis or through the Media Insight Suite to create a uniquely powerful combination

17

Strategic Analysis Reports

17

Integrated Traditional and Social Media Analysis ReportsPRIME media analysis is customized to provide strategic and actionable information to manage media reputation and issues – for organizations, companies, brands, individual products and executives. PRIME gives clients answers to more than just “what happened;” we offer understanding of “why it happened” and “what should be done about it now.” Reports feature the interpretive analysis, actionable insights and strategic guidance offered by PRIME’s expert consultants.

What it means for you:

► All PRIME-analyzed content is coded for meaning and sentiment by native language speakers to precisely reflect the local cultural nuances found in our clients’ chosen markets.

► Key Performance Indicators include quantitative, qualitative, comparative and target-audience impact analytics

► The unique combination of talent, tools and technology delivers the scalability, speed and consistency of automation with the accuracy, relevancy and intuition only trained category experts provide

► Clients integrate PRIME data with other data streams for advanced statistical modeling to solve “big data” applications within communications and throughout the organization

► While available as a stand-alone service, PRIME’s media analysis can be bundled with news digests through the Media Insight Suite to create a uniquely powerful combination

1818

North America Europe Asia South America

PRIME | North America309 Maynard Street, Ste. 200Ann Arbor MI 48104, U.S.A.P: +1 734 794 4661

PRIME | New York305 Madison Avenue, Ste. 1850 New York, NY 10017, U.S.A.P: +1 212 738 9917

PRIME | EuropeKaiserstrasse 2255116 Mainz, GermanyP: +49 (0) 6131 2180 0

PRIME | UK58, St. AldatesOxford, OX1 1ST, Great BritainP: +44 (0) 1865 324 911

PRIME | SwitzerlandSeefeldstrasse 2758008 Zurich, SwitzerlandP: + 41 (0) 43 488 53 53

PRIME | Asia-PacificLujiazui Software Park, No.100, Lane 91, E’shan Rd.Pudong, Shanghai 200127, ChinaP: +86(0)21-6859-2099

PRIME | IndiaGerman Centre, Building 9BDLF Cyber City, Phase IIIDelhi-Gurgaon 122002, IndiaP: +91 (0) 99992 48877

PRIME | BrazilRua Verbo Divino, 1488 São Paulo, SP 04719-904, Brazil T: +55 11 5180 4558

Global Research, Regional Expertise