Kids (3-5)
Kids (6-8)
Inspire curiosity Keep them engaged
Be relevant & aspirational
Primary
Secondary
Adults (18-34)
Inspire curiosity, discovery and playfulness
and deliver the unexpected!
Monsters
Munchies Meddling kids
Mystery
57% CP
Games
EST/TVoD
Home Video
• All iterations of Scooby air all day everyday on Boomerang
• Brand new FTA broadcaster CiTV launched end of July
• Sky led the launch of their Kids App in May with Scooby
• Have built long-term plans with both broadcasters
• Boomerang running Oct half-term on air and off air promotion
• Scrambled every Saturday morning on ITV
• Brand new animation series Be Cool Scooby-Doo successfully launched – Boomerang launch achieved triple the timeslot average
– CiTV launch last weekend
• Parent and child co-viewing
• Has a monthly channel reach of 1.9M (Disney 1.6M & Nick 1.5M)
• Audience peak at 122K for all kids
• The franchise (including the movies) attracts a younger audience with 71% of viewers aged 4 – 7 with an even male/female split
• Scooby-Doo has reached 2.6m 4-15 year-olds this year and overall 7.3m viewers have tuned in
• Runs as standalone channel on freeview as well as ITV weekend mornings
• July launch with What’s New Scooby-Doo
• Has reached 17% of children aged 4 - 9
• Averages 170K viewers each episode
• Be Cool launch 10th Sep
• Nearly a quarter of parents and children named Scooby-Doo their most-loved kids TV show
• Kids re-watch their favourite show an extraordinary 53 times a year
• Parents admitted to still watching their beloved childhood TV show 12 times in the past 12 months
Top 10 shows of all time voted for by children and adults:
Top 6 reasons kids re-watch their favourite shows:
Tom
and
Jerry
SpongeBob
SquarePants
Peppa Pig
Ben & Holly's
Little Kingdom
Teenage Mutant
Ninja Turtles
Paw Patrol
Dora the
Explorer
Horrible Histories
Ben Ten
Likeable
characters
Because it makes
them happy
Enjoyable
character
adventures
Loveable music,
theme tunes
and songs
Pretending they are a
character in the show They find
the plot or
characters
funny
• No.1 non-theatrical kids franchise four out of the last five years
• Over 8M units sold, £43M in value to date
• Four releases in 2016 and then again in 2017
• 21% YoY increase in digital value
• All releases slated to school holiday periods
• New release creates brand peaks but back catalogue drives volume
• Strong partnerships on content
• LEGO Dimensions – No.1 selling team pack
• Over 10M downloads across 4 apps
• Clips, games and shorts on scoobydoo.com
• Social engagement with 27M fans
–
• Animated movie slated 21st September 2018
• From the Warner Animation Group – The LEGO Movie grossed £34M at the UK box office
• Directed by Tony Cervone (Space Jam)
• Produced by Charles Roven (DC movies and previous Scooby movies) – Scooby-Doo (2002) £22.6M
– Scooby-Doo 2 (2004) £20.7M
Airs every weekday; blocks at the weekend; Scrambled every Saturday morning
Q1 Q2 Q3 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Theatrical
WHE - DTV
WBIE
TV - Turner
Drive Periods
Q4
Digital Apps
Toys
Publishing
FMCG
Promotions
Themed Events
S.C.O.O.B. LEGO
Scooby LEGO
Scooby
2016 2017 2018
LEGO Dimensions Team Pack
Scooby WWE LEGO
Scooby Scooby Wild
West LEGO
Scooby Scooby DTV
Scooby Batman
WHE - Ep Be Cool Be Cool Be Cool Be Cool
WHE - Cat Summer GWP
Halloween & xmas specials
LEGO Scooby Haunted Isle (1M). Saving Shaggy (1M). Boom Make and Race (1M). My Friend Scooby-Doo (£2.35)
Kids magazine, annuals, colouring & activity books
DC Scooby Apocalypse
HB Collection
West End Show
Regional Stage Show Tour
Sky Kids App Launch
WWE Live Show &
Screening
Financial Services Partner
ASDA Exclusive Range New Range
Launch New Range
Launch
Party Cake Launch
Heinz Launch
TV - CiTV
West End Comp
Halloween Promo
Easter Stunt Summer
Stunt Halloween
Promo
WWE
S.C.O.O.B.
New product SKUs
New product SKUs
New product SKUs
New product SKUs
WWE Promotion