PRIDE CAMPAIGN for Sustainable Fishing in Lianga , Surigao del Sur

PRIDE CAMPAIGNfor

Sustainable Fishing in Lianga, Surigao del Sur MPA

Cohort Identified Threat:

LGU LIANGA

THEORY OF CHANGE

K A IC BR BC TR CRFishers in

Lianga know the location and boundaries; regulations; benefits; report intrusion inside the NTZ of the MPA. 

 Fishers in Lianga agree that it is - important to

know location and boundary, regulations, increased fish catch is the benefit, report intrusion in the NTZ of the MPA

 Fishers in Lianga talk with each other about intrusion, violations to MPA regulations, increased fish catch as the benefit, intrusion in the NTZ of the MPA.  

 Fishers in Lianga maintain the MPA MEAT at level 2.

 Fishers in Lianga stop intruding and report intrusion in the NTZ of the MPA. 

 Intrusion in the NO TAKE ZONE of the Marine Protected Area is reduced 

 Growth for coral cover will increase Fish biomass will increase. 

Other contributing factors

Lack of budget allocation from

the BLGU/MLGU

Lack of alternative livelihoods

Behaviour Change -

- in the localized Theory of Change through social marketing activities, coupled with barrier removal activities can achieve behaviour change.

Fishers in Lianga stop intruding and report intrusion in the NTZ of the MPA.

Barrier Removal StrategyGoal: By 2014, the KMM KAGANA MPA MEAT Level is maintained at Level 2.

Specific Objectives: Within the next 7.5 months, KMM KAGANA will have –

• MTWG and Management committees and teams organized.

• MPA Management Plan for five years is adopted.

• Municipal Ordinances and related laws are updated.  • Strengthen law enforcement, and monitoring.

RESEARCH AND PLANNING TIMELINE

STEPS STAKEHOLDERS ENGAGEMENT

TIMELINE KEY DECISIONS

QUALITATIVE RESEARCH Focus group, in-depth interview

Analysis

- Selected fishermen as source of information/ data

- CF, CS as observers, MSWDO as Moderator, skilled individual hired as Note taker

- CF,CS to do the analysis

- October to November 2012

- Whole month Dec. 2012

- Audience segmentation- Marketing Mix- Creative Brief- Benefits Exchange

Definition

- Refined KAP Survey- Message Development

QUANTITATIVEKAP Survey

Survey Pro

- CF,CS, Enumerators as data gatherer encoder

- CF, CS to do the analysis

- Whole month of April 2013

- May 2013

- Message Development - Finalize the Theory of

Change, Concept Model, Results Chain

Governance, Enforcement and Monitoring

- CF,CS as facilitators- Mun. Mayor for

issuance of EO- Mun. Vice Mayor for

policy approval and budget allocation

- October – May 2013

- Reactivation of MPA MTWG, Management bodies MLGU, BLGU, Enforcement Team, Resource Monitoring Team, Infra Maintenance, Public Education Team

- Adoption MPA Mgt. plan- Amendment to MPA

ordinances

Support Needs

STEPS HUMAN RESOURCE MATERIALRESOURCE

COST

QUALITATIVERESEARCH

- Moderator and Note Taker - Honorarium- Supplies and snacks

QUANTITATVE RESEARCH

- Enumerator’s Training

- Enumerators Honorarium- Transportation - Encoder Survey Pro

- Food / snacks, venue- Supplies, t-shirts- Gifts to respondents

- Production of survey questionnaires

MPA GOVERNANCE

MPAENFORCEMENT,

MONITIORINGMPA

RESOURCE MONITORING

TEAM

- MTWG, Management Bodies members

- MPA Infra Maintenance Team

- MPA Public Educ. Team

- Team members

- Team Members

- T-shirts,- Food and snacks

- Equipment, t-shirts- Patrol boats (2)- Capability building

- DMT/equipment- T-shirts - Capability building

TOTAL

Vision of the campaign A WELL- MANAGED MPA

WITH INCREASED CORAL COVER AND INCREASED FISH BIOMASS,

MAINTAINED SUSTAINING MECHANISMSCONTROLLED BY EMPOWERED STAKEHOLDERS.