pricing & services guide DOTCOM DIGITAL DOTCOMDIGITAL.COM.AU
pricing &services guide
D O T C O M D I G I T A L
D O T C O M D I G I T A L . C O M . A U
table of contentsL OO KIN G FO R SO ME THING SPEC IF IC?
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Welcome & Connect . . . . . . . . . . . . . . . . . . . . . . 3
Digital Strategy . . . . . . . . . . . . . . . . . . . . . . . . 4
Email Marketing . . . . . . . . . . . . . . . . . . . . . . . .
10
12
DO T COMDIG IT A L .CO M .AU • PR IC ING AND SERV ICE S GU I DE • 1
CONT ENTS
Social Media Marketing . . . . . . . . . . . . . . . . . . . . . 7
Get Started . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Social Media Advertising . . . . . . . . . . . . . . . . . . . .
Consulting . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
let's work together!W HA T Y OU CA N EXPECT
DO T COMDI G IT A L .CO M .AU • PR IC ING AND SERV ICES GU IDE • 2
I NT RO DU C T IO N
Well hey there! I'm Jodie; founder of this here smallbusiness, Dotcom Digital, mum of two,lover of coffee/wine/food and theperson you need on your team to getyour digital marketing on track! The following guide is going to tell youall about my digital marketing servicesincluding:
Packages and pricingWhat you can expectGetting started
1.2.3.
Ready to get started? Let's go!
This includes information such as:
Digital StrategySocial Media MarketingEmail Marketing
welcome!SO GLAD YOU ' RE HERE!
I'm so excited that you're here & ready to invest in yourbusinesses growth through digital marketing! Digital marketing encompasses SO many different facets,which is why it is important to remember thateverything has to be built on a solid foundation. In thiscase? Strategy. While I focus on a handful of digitalmarketing services, all my client work comes back to thisstarting block. This is to make sure that as a team, we setrealistic expectations and objectives, while also ensuringyour marketing tactics work well in an integrated way. Want to hear me talk more about all things digitalmarketing? Head over to my various channels and settlein for some valuable tips, tricks and BTS action.
D OTCOMDI G I TA L . C O M . AU
FAC EBO OK
I NS TAG R AM
PIN TEREST
W E BS IT E
let'sconnect!
digital strategy pricing &services
D O T C O M D I G I T A L
D O T C O M D I G I T A L . C O M . A U
back to basicspackage
DI G ITAL STRAT E GY
DO TOMDIG IT A L .CO M .AU • PR IC ING AND SERV ICE S GU I DE • 5
INVESTM ENT :
$999
This is for...The business owner looking for clarity around some of their digitalmarketing activities. Maybe you have questions like:
How can I improve my social media performance?
How can I use social media advertising to generate more leads or sales?Is my email marketing up to scratch?
This package can help you answer these questions (and more) if you areready to level up your digital marketing without the need to hit specificgoals within specific timeframes. Gain clarity and direction with a plan that you can implement withoutfeeling overwhelmed.
What's included?I provide a questionnaire before our consultation which will ask youquestions about what you currently do across digital marketing,what challenges you face and what your goals and objectives areWith the above information, I research and develop a strategy andaction plan tailored to your business that you can implementimmediately60 minute Zoom consultation where we work through yourchallenges in digital marketing and then discuss your new actionplan and how you can execute itRecording of our Zoom consultation for future referenceTwo weeks email support post consultationImplementation can be included at an extra cost
GET STA R TED NOW
O NCE OFF
done for youpackage
DI G ITAL STRAT E GY
D O TOMD I G I T A L .COM . AU • PR IC I NG AND SERV I CES GU IDE • 6
INVESTM ENT :
$1349
This is for...
What's included?Initial 60 minute phone consultation to chat through yourstrategy’s focusDevelopment of goals and objectivesIdentification of your ideal clients and customersDeveloping an outline of your messaging, unique selling points andthe steps people take before making a purchase, specific to yourbusinessIdentifying what digital marketing channels to useStrategy and implementation document which includes an outlineof what tools, timelines and content should be usedOne month email support once your strategy has been delivered.Implementation can be included at an extra cost.
GET STA R TED NOW
O NC E OFF
The business owner ready to overhaul their digital marketing with anintegrated strategy and implementation plan, focused on a specifictimeframe. You want every digital marketing channel you use to worktogether towards a common objective or campaign goal. Maybe youare:
Launching a new business.Holding a big event.
Looking to increase sales or leads considerably in the coming 3-6 months.
With a specific goal in mind, this package will help you get there bylooking at the how all the digital marketing cogs work together andwhen they need to be turning.
social mediamarketing
pricing &services
D O T C O M D I G I T A L
strategise your socials
SOCIAL MEDI A STRATEGY
DO TOMDIG IT A L .CO M .AU • PR IC ING AND SERV ICE S GU I DE • 8
INVESTM ENT :
$849
This is for...
What's included?I provide a questionnaire before our consultation to find out your past,present and future goals and activity on social media.Audit of your current social media, development of your buyer personasand buyer's journey, comments on your competitors' use of the platformsand highlight your unique messaging.Recommendations on your social platforms including current setup,current copy, content, use of features and so on.Custom content strategy and plan which looks at content pillars, hashtags,caption writing and scheduling, hashtag sets and recommendations onhow to make this part of social media less overwhelming.Engagement tactics you can implement to help grow your audience butalso deliver real results.60 minute Zoom consultation to discuss the strategy and itsimplementaitonRecording of the Zoom consultation for future reference.
GET STA R TED NOW
O NC E OFF
The business owner who needs clear direction in their social media; wherethey are now, where they want to go and how to get there. These custom strategies break down everything you need to know to makeyour social media work harder, while giving you clarity and direction for thefuture. It's likely that, right now, you:
Are confused about who your audience on social media is.Don't know what content to post and when.
Are unsure about how to generate business and revenue on social media
This package helps you overcome these hurdles and will become your socialmedia bible moving forward.
package optionsS O CIAL MEDIA MAN AGEMENT
THE LO T
$1099$749
FOUNDAT ION
D O TCOMDIG I T A L .COM . AU • PR IC ING AND SERV I CES GU IDE • 9
5 posts per week across 2platforms.
7 posts per week across 2platforms.
Custom strategy aligned
with objectives.
PER MONTH PER MONTH
Content creation (copywriting,
hashtag curation, location tags,
feature account tags).
Sharing of feed posts to
stories, where relevant.
Daily check ins on platforms to
tend to comments, enquiries
etc.
90 minutes of community
engagement and outreach every
week.
Monthly analytics reporting
and breakdown of results sent
via email.
Custom strategy aligned
with objectives.
Quarterly meeting to map
out strategy.
Content creation (copywriting,
hashtag curation, location tags,
feature account tags).
Sharing of feed posts to
stories, where relevant.
Daily check ins on platforms to
tend to comments, enquiries
etc.
120 minutes of community
engagement and outreach every
week.
Monthly analytics reporting
and breakdown of results sent
via email.
Quarterly meeting to map
out strategy.
To access social media management services, a Strategise Your Socials package must first be undertaken.
social mediaadvertising
pricing &services
D O T C O M D I G I T A L
package options
SO CIA L MEDIA ADVE RT I S IN G
THE L OT
$849
$449
FOUNDAT IO N
D O TCOMDIG I T A L .COM . AU • PR IC I NG AND SERV I CES GU IDE • 1 1
For the business owner who needs a basic ad campaignfocusing on one objective or action by their audience.
For the business owner who needs a full funneldeveloped, implemented & managed to drive revenue.
P ER MONTH
P ER MONTH
Initial consult to discuss campaign objectives.
Set up of one campaign with ad set/s and ads.
Targeting and profiling of relevant audience/s.
Setup of custom and lookalike audiences, where
applicable.
Optimise ad placements.
Setup of custom conversions, where applicable.
Ongoing monitoring and optimisation of single
campaign including creative updates.
Fortnightly reporting and results explanation.
Initial consult to discuss overall goals and
objectives.
Development of campaign funnel from Top Of
Funnel > Middle of Funnel > Bottom of Funnel.
Set up of multiple campaigns as determined during
initial consult phase.
Targeting and profiling of relevant audience/s.
Setup of custom and lookalike audiences, where
applicable, including audiences for retargeting.
Setup of custom conversions, where applicable.
Optimise ad placements.
Ongoing monitoring and optimisation of
all campaigns including creative updates.
Fortnightly reporting and results explanation.
ONE-OFF SETUP FEE
All new clients are required to pay a one-off fee which covers
the time to ensure your Facebook Business Manager, Ads
Manager, social media assets and social media pages have
been established and linked correctly to run optimal and
efficient ad campaigns. $249 O NE - OFF FEE
emailmarketing
pricing &services
D O T C O M D I G I T A L
nurture your listpackage
E MAIL MA RK ET IN G
D O TOMDIG IT AL .COM . AU • PR IC ING AND SERV ICE S GU I DE • 1 3
INVESTME NT :
$549
This is for...The business owner who is looking to both build and nurture their
email list through the power of automated workflows! You are
ready to be more strategic and committed to your email
marketing, aligning it with your other digital marketing activity.
What's included?Initial questionnaire to determine your current email
marketing activity and the objectives you are trying to reach
with email marketing.
Identifying what content and assets you already have available,
which can be utilised within an email marketing workflow.
Custom developed email marketing strategy and workflow to
drive your audience through the buyer’s journey.
Professional copywriting of all emails provided.
Implementation of one email workflow (up to four emails) in
relevant platform.
Additional email workflows can be implement at a cost.
GET STA R TED NOWONC E OFF
consultingpricing &services
D O T C O M D I G I T A L
clarity consult
CO NSULT ING
DO T OMDIG IT A L .CO M .AU • PR IC ING AND SERV ICE S GU I DE • 1 5
INVEST ME NT :
$199
This is for...
Social media
Paid Advertising
Content Marketing
Email Marketing
Content Creation
Inbound Marketing
Identifying your ideal clients/customers
Integrating your digital marketing
PLUS more!
For the business owner who needs some 1:1 time to pick my brain, ask
those niggling questions and leave with some clarity around their digital
marketing.
These consults were designed to cover only what you need for your
business.
Get new ideas you can implement straight away.Receive recommendations from an experienced digital marketer.
Troubleshoot your current activities.
A smaller investment than my custom strategy services, this consult is
jam packed with 90 minutes of valuable help focusing on what YOU want
it to!
Things we can chat about:
What's included?Pre-consultation questionnaire to identify the area/s you need clarity
on, while giving me a clear picture of where you are at right now and
where you want to go.
60-90 minute Zoom call, with the recording provided after our consult.
Post-consult notes with key recommendations, ideas and actions.
B OOK NOW
1 CON S ULT
EACH
2-5 CON S UL TS*
$179EACH
6 CONSUL TS*
$159EACH
TO BE USED WITH IN A 12MONTH PER IOD .
get startedClick the button below to get started
now!
LET 'S GO!