PRICING & PROMOTION HOW TO CONTINUALLY DIFFERENTIATE IN A HIGHLY COMMODITIZED, PRICE-DRIVEN MARKET Paige Darby, SMB Brand November 2009 1
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PRICING & PROMOTION
HOW TO CONTINUALLY DIFFERENTIATE IN A HIGHLY COMMODITIZED, PRICE-DRIVEN MARKET
Paige Darby, SMB BrandNovember 2009
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10 STEPS TO SUCCESS
1) Elevate your brand…
TAKE YOUR OWN PATH
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10 STEPS TO DIFFERENTIATION
1) Elevate your brand…2) But keep it transactional
TAKE YOUR OWN PATH
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10 STEPS TO DIFFERENTIATION
1) Elevate your brand…2) But keep it transactional3) Stay on top of the competition’s pricing
TAKE YOUR OWN PATH
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10 STEPS TO DIFFERENTIATION
1) Elevate your brand…2) But keep it transactional3) Stay on top of the competition’s pricing4) Delight your customers
TAKE YOUR OWN PATH
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10 STEPS TO DIFFERENTIATION
1) Elevate your brand…2) But keep it transactional3) Evaluate your pricing vs. the competition’s4) Delight your customers5) Listen. Get to know your customers.
TAKE YOUR OWN PATH
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10 STEPS TO DIFFERENTIATION
1) Elevate your brand…2) But keep it transactional3) Evaluate your pricing vs. the competition’s4) Delight your customers5) Listen. Get to know your customers.6) Always innovate
TAKE YOUR OWN PATH
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10 STEPS TO DIFFERENTIATION
1) Elevate your brand…2) But keep it transactional3) Evaluate your pricing vs. the competition’s4) Delight your customers5) Listen. Get to know your customers.6) Always innovate7) Deliver high-quality products
TAKE YOUR OWN PATH
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10 STEPS TO DIFFERENTIATION
1) Elevate your brand…2) But keep it transactional3) Evaluate your pricing vs. the competition’s4) Delight your customers5) Listen. Get to know your customers.6) Always innovate7) Deliver high-quality products8) Think “outside of the box”
TAKE YOUR OWN PATH
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10 STEPS TO DIFFERENTIATION
1) Elevate your brand…2) But keep it transactional3) Evaluate your pricing vs. the competition’s4) Delight your customers5) Listen. Get to know your customers.6) Always innovate7) Deliver high-quality products8) Think “outside of the box”9) Lead the market
TAKE YOUR OWN PATH
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10 STEPS TO DIFFERENTIATION
1) Elevate your brand…2) But keep it transactional3) Evaluate your pricing vs. the competition’s4) Delight your customers5) Listen. Get to know your customers.6) Always innovate7) Deliver high-quality products8) Think “outside of the box”9) Lead the market10) Create integrated campaigns
TAKE YOUR OWN PATH
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DISCUSSION
TAKE YOUR OWN PATH
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