PRICING & PACKAGING - Marketing and Sales Education · 1 Inbound Marketing Retainers ... [How we achieve #1] 3 Marketing Content & Positioning 4 Pricing & Packaging 5 ... Price &

PRICING & PACKAGING

Partner Inbound Success Training.

Use the Chat Pane in GoToWebinar

to Ask Questions!

Adrianne Mayshar @amayshar

1 Inbound Marketing Retainers [The dream]

2 Four Core Marketing Services [How we achieve #1]

3 Marketing Content & Positioning

4 Pricing & Packaging

5 Running a Consultative Sales Process to Secure Retainers

6 Recap & Next Steps

AGENDA

INBOUND MARKETING RETAINERS. 1

Focused on ROI and results

WHAT MAKES A RETAINER AN “INBOUND MARKETING RETAINER”

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2

3

4

Continually working towards [smart] business goals

Content creation is the driving factor

Frequency of activities is based on customer’s pain points & goals

WHAT’S THE IMPORTANCE OF SMART GOALS?

Inbound Marketing retainers are every

digital agency’s dream

SO WHY DO MANY FAIL?

Don’t position Inbound Marketing as a holistic approach to their client’s digital strategy

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2

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Don’t eat their own dog food

Price & package their services “piece mail”

Don’t run a consultative sales process focused on pinning down smart goals

FOUR CORE MARKETING SERVICES. 2

TRAFFIC GENERATION 1

LEAD GENERATION 2

CONVERT LEADS TO CUSTOMERS

3

ROI ANALYSIS 4

Offer

Landing Page + CTA

Workflows

Email Blog

Social

Analyze

FOUR CORE MARKETING SERVICES WORK TOGETHER

In our website content & marketing collateral

WHERE DO WE USE THE FOUR CORE MAREKTING SERVICES?

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2

3

In our service packages and pricing

Throughout the sales process

MARKETING CONTENT & POSITIONING. 3

PRICING & PACKAGING. 4

PROFITABLE, COMPETITIVE & EFFECETIVE.

1 Don‘t overwhelm your viewers

2 Be very clear about the value they’ll be getting for the price

3 If you have pricing levels, help them find the right fit

4 Address their questions

5 Reassure their decision

6 Make it easy to email and print

PRE-BUILT PACKAGES

RETAINER QUOTING TOOL.

SALES PROCESS -SECURE MORE RETAINER DEALS.

5

NEXT STEPS

Build out your website’s service pages to include the Four Core Marketing Services

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3

Get comfortable using the Retainer Quoting Tool to help price your services

Attend the Advanced Sales Training webinars and Running a Consultative Sales Process session

QUESTIONS?

THANK YOU.