Top Banner
PRICING MODEL NNT
8

Pricing model

Jun 14, 2015

Download

Business

Tuyen Nguyen

Place & Promotion strategy is counted in pricing.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Pricing model

PRICING MODEL

NNT

Page 2: Pricing model

“The moment you make a mistake in pricing, you're eating into your reputation or your profits.” – Katharine Paine

Page 3: Pricing model

Cost

Strategy

Availability

MODEL

Page 4: Pricing model

PRODUCT COST

Page 5: Pricing model

STRATEGY

1.1 Cost-plus pricing1.2 Creaming or skimming1.3 Limit pricing1.4 Loss leader1.5 Market-oriented pricing1.6 Penetration pricing1.7 Price discrimination1.8 Premium pricing1.9 Predatory pricing1.10 Contribution margin-based pricing1.11 Psychological pricing1.12 Dynamic pricing1.13 Price leadership1.14 Target pricing1.15 Absorption pricing1.16 High-low pricing1.17 Premium decoy pricing1.18 Marginal-cost pricing1.19 Value-based pricing1.20 Pay what you want1.21 Freemium1.22 Odd pricing (Source: Wikipedia)

Page 6: Pricing model

AVAILABILITY OF PRODUCT

Page 7: Pricing model

AVAILABILITY OF BRAND

Page 8: Pricing model

PLACE & PROMOTION STRATEGY

IS COUNTED IN PRICING.