Price list and technical sPecifications - mf.czimg.mf.cz/file-public/362/4-mediakit_technicka_2015_eng.pdf · Price list and technical sPecifications MEDIAKIT 15 1 E ono MI c AI 6

Price list and technical sPecifications

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Klinika:

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MYSLÍME NA PREVENCI 10/2014

Od první bulky v prsu • Nemoci získané od kamaráda • Endokrinolog léčí celou rodinu •Dokud to jde bez inzulinu • Schizofrenie vás chce celého • Komplikované hojení ran

Estetickénedostatky Ideální čas je řešit

Krása žen očima plastických chirurgů

Nové teorie stárnutí organismu

Plísněpodporují vznik alergií

Léčba a relaxv nejlepších lázních

Pacient má svá práva

jen za19,90Kč

D I V I S I O N Medical Services

Euro E15 D I V I S I O N

Magazines D I V I S I O N

Magazines for iPad and Android

Idiopatické střevní záněty

vydání 2015/01

o d b o r n ý č a s o p i s p r o l é k a ř e

Postgraduálnígastroenterologie & hepatologie

D I V I S I O N Clienttitles

Online D I V I S I O N

MFEC D I V I S I O N

Book D I V I S I O N

REGIONÁLNÍMFECMedia business Focused on your Events & Congresses

Technical specificaTionsadvertisements for Mladá fronta a.s. magazines are accepted in electronic form only. Documents must always be accompanied by a color proof copy or certified digital proof copy according to standard foGRa 39l, including color range foGRa Media Wedge cMYK v Mar 0. and a control label with values achieved. if a certified digital proof is not provided, the publisher will not be liable for the color match of the printed advertisement. similarly, in the absence of a certified digital proof, the publisher cannot guarantee the correct form of the printed advertisement.

finalised docUMents readY for PrintinG

PdfpDf documents must be created using the acrobat Distiller program from a composite (not separated) postscript file set for maximum print quality - inserted bitmap images with a resolution of at least 300 dpi, without compression and the file must not contain opi. fonts must be inserted in the document by the postscript driver with a recommended minimum size of 6 points (or can be converted into curves) and all colors used must be in cMYK mode. pDf files generated directly by DTp applications cannot be used. You will find a detailed description of settings at http://www.mf.cz/produkty ePs illUstratoreps (encapsulated postscript) documents must contain colors in cMYK mode only, and color coverage must not exceed 300%. all fonts must be converted into curves. The document must be saved with a preview in Tiff format (8bit).

BitMaP iMaGes - tiff, PhotoshoP ePs, JPGBitmap documents must be saved in cMYK color mode (RGB mode, if the publisher is not liable for the color match of the advert), with a resolution of at least 300 dpi, or, if using fonts, especially in smaller sizes, at least 600 dpi is recommended. Tiff files can only be saved with lZW type compression or without compression. Black and white advertisements can be saved in gray-scale mode; line drawings can be saved in bitmap mode (1bit) with a resolution of 600 dpi. eps files must be saved as single files, without compression, ideally in binary mode. JpG files must be saved in maximum quality, i.e. with the lowest possible compression. 5mm must be added to bleed adverts for cropping and an internal protective zone of 5 mm from the edge of the crop must also be maintained into which text or logo must not encroach. an internal protective zone of 10 mm is recommended for covers, especially into a spine with V2 binding. When submitting any advertisement, crop marks must be placed directly on the required net format of the advert (this also applies for aty-pical adverts). in case of V2 binding, the second and third cover page and the first and last inside page must take into account the reduction of page width by about 4 mm from the spine, which is required for gluing the block into the cover. in case of double-page spreads (2/1), each page must be submitted as a separate document, with the exception of middle page spreads in magazines with V1 binding.

sUBMission ofPictUresit is not permissible to download anything from the web and images in Word or powerpoint presentations are not accepted.

docUMents Processed in oUr stUdioWe only prepare adverts for our clients following prior agreement. in such cases, source material must be submitted to our studio at least 5 working days before the deadline for advertising.

soUrce Materialall texts must be submitted in electronic form in RTf or Doc (Microsoft Word) format for Windows or Macos only. it is assumed that the submitted texts are complete, accurate and free of errors or typos. The same technical requirements apply for pictures and graphics as for finished documents. cDR (corel Draw) files can only be accepted on agreement with our studio and are subject to the same requirements as eps illustrator files. if the use of a specific font is required, the font must be submitted with the source material (Type1 or TrueType format for Windows). The advertising order must be accompanied by a draft layout of the advert or a preview in electronic form (e.g. JpG, Tiff, pDf or other common electronic format for Windows or Macos). in case of complex retouching or electronic photo montage, the client may be charged additional costs, the amount of which will be specified in advance.

sUBMission of soUrce Material

e-Mailsource material (documents) up to a total size of 10 MB can be sent by electronic mail. attachments should be compressed in Zip format (e.g. WinZip) or using the stuffit program as protection against data corruption. name files with the name of the advert/product or the name and issue of the magazine for which the advert is intended. state the same in the email subject line.

Mediasource material for adverts may be submitted on cD-R/cD-RW media with a ca-pacity of up to 700 MB. The size of the submitted advert must precisely match the size specified in the order. The advertiser is fully responsible for the accuracy and correctness of submitted material, as well as the content of the advertisement.

iMPortant noticeThe publisher bears no liability for errors and inconsistencies in a printed advert created as a result of non-compliance with technical requirements or not taking the technical specifications stipulated herein into account. The publisher is entitled to return materials to the customer if they are obviously unsuitable for reworking. if the client fails to submit a color proof copy or certified digital proof according to standard foGRa 39l, including color scale foGRa Media Wedge cMYK V 3.0 and a control label with values achieved in the period provided by the publisher, the client’s entitlement to make a claim regarding color rendition is forfeited. if source material for adverts are submitted after the regular deadline, the client’s entitlement to make a claim is forfeited.

electronic Media

Materials for PUBlishinG advertisinGThe client must send an order for on-line advertising no later than 5 working days, and source materials for the publication of advertising at least 2 working days before the desired first date of publication of on-line advertising. Material must be sent in electronic form (flash, Gif, hTMl or JpG with a max. size of 50 kB) so that it can be used by the publisher without any further quality, formal or content modifications. The publisher may notify the client of incorrectly prepared materials. in such a case, the client shall be required to promptly provide a repla-cement of these incorrect materials. The publisher shall not be held responsible for incorrect materials or the late publication of on-line advertising due to a breach of obligation on the part of the client according to the previous paragraphs.

You will find non-standard formats and technical specifications for advertising at www.mf.cz

Rules foR eDiToRial anD aDVeRTisinG paGes anD special aDVeRTisinG suppleMenTs

RelaTinG To peRioDicals puBlisheD BY MlaDá fRonTa a.s.

advertising pages in magazines are no longer seen as a necessary evil that accompanies the magazine and degrades its content. in fact, readers not only perceive advertising that is targeted at them, but they are also often guided by it. at the same time, they want to find things in "their magazine" which are the reason they bought this title and not another. The reader is the magazine’s priority and it is in the best interests of its creators and editors to produce a product that appeals to as many readers as possible from an editorial perspective. another interest, this time the publisher’s, is for pages to be paid for by adequate advertising, which is aimed at the same target group for whom the product - magazine is intended. from the contradiction between advertising that “makes” money and editorial text that “makes” readers, it does not follow that a magazine without advertising is good and a magazine full of advertising is bad. it follows from this eternal battle that these two magazine components must never be mixed. in other words: if readers can’t tell whether they are currently reading an editorial page or an advertisement on the pages of their magazine, they will lose trust not only in the material, but in the magazine itself. They will stop buying it. similarly, the reader will lose trust in editorial material that gives the impression it was influenced by advertising or was directly created by an advertiser. The following directives have been prepared on the basis of internationally valid rules for the publication of advertisements and special advertising supplements of the american society of Magazine editors, they have been updated several times and, as such, represent a high standard of journalistic excellence.

rules for editorial pages

1. The editorial pages of a magazine are clearly pre-defined pages and the editor-in-chief or editor is fully responsible for their content.

2. The nature of editorial pages, i.e. the layout of text and illustrations, or their design, should make them clearly distinguishable from advertising pages at first glance.

3. it is the editor-in-chief’s full responsibility to ensure that editorial pages do not contain any references that might be considered as advertisements by readers.

4. so-called editorial support, where an advertising client directly requests text to be processed on any editorial page, or it even processes the text itself, is not possible.

5. editorial pages must not follow advertising pages in a way that could indicate support of the advertised products or services. similarly, no advertiser’s name or logo may appear on any editorial page in the sense of sponsoring these pages and no editorial pages may be marked as “sponsored” or “presented by” the advertiser.

rules for advertising pages

1. any advertising page containing text or design of an editorial nature must be clearly marked with the word “advertisement” or “commercial presentation” horizontally in the centre, or near centre at the top of the page in capitals, with a font size of at least 10 points.

2. The layout, design and font of advertising pages must be clearly distinguishable from the general layout, design and font of editorial pages.

3. no advertisement or commercial supplement will be promoted on the first cover page of the magazine or included in the table of contents.

4. neither the magazine’s name nor its logo will appear on any advertising page.

5. if an advertisement contains more than 50% of text, editorial staff reserve the right not to publish such an advertisement.

6. in order for the magazine’s editor-in-chief to be able to check compliance with directives, advertising pages must be made available well in advance.

rules for the creation of commercial supplements

a commercial supplement is a set of advertising pages linked bya common topic. it is accompanied by text or editorial materialfrom a different source, which corresponds to this topic.

1. every page of a commercial supplement must be clearly and distinctly marked as information paid by advertisers.

2. The commercial supplement must be clearly and distinctly marked in the following manner:

a) The words “advertisement” or “commercial project” must appear horizontally in the middle or near middle at the top of every page of sucha supplement, in capitals, with a font size of at least 10 points.

b) The layout, design and font of such supplements must be clearly distinguishable from the general layout, design and font of the magazine’s editorial pages.

c) commercial supplements will not be promoted on the cover of the magazine or included in the table of contents.

d) if the sponsor or organiser of the supplement is not the publisher, the sponsor must be clearly identified.

3. The names and titles of the editors must not appear in the commercial supplement or be connected with the supplement, which also applies for the names and titles of any other members of the editorial team or regular correspondents. similarly, neither the name nor the logo of the magazine may appear in the titles or texts of such supplements.

4. editors and other members of the editorial team must not and shall not prepare advertising supplements for their own magazines, or other magazines in their field, or for advertisers in the fields they cover.

5. in order for the magazine’s editor-in-chief to be able to check compliance with these directives, material for special advertising supplements must be made available well in advance. checks of the text of advertising supplements before publishing should concern factual errors, misinterpretations, general taste and compliance with all applicable legislation.

6. in order to avoid potential conflicts or overlap into editorial texts, the publisher will inform editorial staff of its intention to publish a commercial supplement well in advance.

7. The size and number of commercial supplements within one issue must not be

disproportionate to the size and nature of the magazine.

GeneRal Business TeRMs anD conDiTions of aDVeRTisinGof MlaDá fRonTa a. s.

article 1introductory ProvisionsGeneral Business Terms and conditions of Mladá fronta a.s., entered in the co-mmercial Register kept by the Municipal court in prague, section B, entry 1988, with its registered office at: prague 4 – Modřany, Mezi Vodami 1952/9, post-code 143 00, iD: 492 40 315.

in accordance with § 1751 of act no. 89/2012 coll., the civil code (“civil code”), these General Business Terms and conditions (“GBtc”) form an integral part of contracts for advertising concluded by the company identified in article 1 with third parties (hereinafter the “contract”). each contract for adverti-sing is concluded by Mladá fronta a. s., as the publisher (hereinafter “publisher”), and a third party as the client (hereinafter “client”).

These General Business Terms and con-ditions include the publisher’s current price lists, technical specifications, rules for editorial and advertising pages and special advertising supplements relating to periodicalspublished by the publisher, where all of the above documents are available on the publisher’s website at www.mf.cz (jointly hereinafter “other Terms and conditions”). By signing the contract, the client confirms that it has acquainted itself with these GBTc and other Terms and conditions.

article 2source Material for advertising

The client must submit all source ma-terial (documents) required for the pu-blication of advertisements specified in the contract and other Terms and conditions to the publisher by the de-adline specified in the contract, and if no deadline is specified in the con-tract, within three (3) working days of the conclusion thereof. The client undertakes to submit source material for advertising in print or electronic form. above all, source material for advertising must not be inconsistent with the obligations stipulated by act no. 40/1999 coll.,on advertising Re-gulation, as amended, and the code of advertising practice published by the czech advertising standards council.

With each submission of source mate-rial, the client declares and assures the publisher that this material is not, and advertising based on this material is not inconsistent with legislation and does not infringe the rights of third parties. if a third party files a claim against the publisher in connection with the con-tent or form of advertising, or any body takes any action against the publisher in connection with the same, the cli-ent is obliged to defend the publisher against such claims or actions at its own expense and compensate it in conne-ction with the consequences thereof. This includes the obligation to initiate proceedings or enter into commenced proceedings or to support the pub-lisher therein, or the obligation to pay the publisher a reasonable advance on

request, which will be justified by the publisher by the nature and extent of claims made or the subject of proce-edings.

The client acknowledges that the publisher will not review source ma-terials from a legal perspective, rely-ing on the client’s declaration in the preceding paragraph of this article 2. however, the publisher has the right to refuse source material and invite the client to amend such documents if they are clearly in conflict with legislation, or they do not meet the conditions laid down in the contract, the GBTc or other Terms and conditions. The client must amend source material for advertising within three (3) working days of being called to do so by the publisher; if it breaches this obligation, the publisher is entitled to withdraw from the contract.

if the client requests a change in adver-tising after already submitting source material to the publisher, the publisher may allow such a change. if it does so, the publisher has the right to require an additional fee for advertising from the client amounting to 3% of the fee for advertising stipulated in the contract, but no less than cZK 500.

The publisher acquires ownership rights to source material for advertising upon receipt from the client.

article 3

(heReinafTeR “GeneRal Business TeRMs anD conDiTions”)

Publication of advertisingThe publisher is obliged to publish advertisements in accordance with the contract, and if the contract does not include a specific placement for advertising, the publisher has the right to publish advertising at its discreti-on and the possibilities of the given periodical. in such case, the client is obliged to pay the price of advertising according to its actual placement; if the contract specifies the placement of the advertisement, the publisher is obliged to publish the advertisement in the next issue of the periodical in which it will be possible to place the advertisement as specified.

The publisher has the right to modify the format of advertising so that it is compatible with the format of the peri-odical in which it is to be published. The publisher also has the right to labeled an advertisement as advertising with an allocated advertising number.

The publisher guarantees the quality of advertising corresponding to the print quality of the periodical and material supplied by the client.

article 4advertising Prices and terms of Pa-ymentif the price of advertising is not agre-ed in the contract, the client must pay the price of advertising as defi-ned in the applicable price lists pur-suant to article 1 of the GBTc. unless

agreed otherwise in the contract, the price of advertising is agreed as the base price, i.e. without any discounts or surcharges and without value ad-ded tax.

unless the parties agree otherwise, the client is obliged to pay for advertising prior to its publication on the basis of an advance invoice issued by the pub-lisher. if the client fails to pay the price of advertising duly and on time, the publisher has the right to withdraw from the contract for advertising. in this case, the publisher’s obligation to publish the agreed advertisement lapses.

The client is not entitled to a discount on the price of advertising, unless a discount is expressly agreed in the con-tract. if the parties have agreed on a discount on advertising, this agreement on a discount expires automatically at the moment the client defaults on the payment of the agreed price of adver-tising. in this case, the client is obliged to pay the price of advertising without the agreed discount.

The client’s obligation to pay any sum of money is met at the instant this amount is credited to the publisher's account. The date of taxable supply is the date of publication of the advertisement.

article 5liability for defectsThe client must inform the publisher of a defect in advertising no later than fourteen

(14) days from the publication of the ad-vertisement. if the repeat publication of advertisements was agreed in the con-tract for advertising, and if the client did not notify the publisher of defects in the advertisement within the period from its first publication specified in the previous sentence, the client cannot claim defects in the subsequent publication of the same advertisement.

if the publisher does not publish adver-tising by the deadline stipulated in the contract or determined on the basis of these GBTc, the client is entitled to require the publisher to publish the advertisement in the next periodical in which it is tech-nically possible. The client must exercise this right no later than within fourteen (14) days of the day the advertisement should have been published. article 3 of the GBTc shall apply similarly.if the publisher does not publish the advertisement in the quality agreed in the contract or determined on the basis of these GBTc, the client has the right to either compensatory publicati-on of the advertisement in the sense of the previous paragraph of this article 5, or to a reasonable discount on the price of advertising. any discount on advertising, respectively the amount of this discount will be determined by the difference between the originally agreed price of advertising and the pri-ce determined based on these GBTc, or respectively the valid price list. The choice of resolution for liability for de-fects lies with the publisher.

other claims of liability for defects are excluded.

a difference in the size of the published advertisement up to 0.5% is not a defect in advertising. The publisher is also not liable for technological errors during the creation of advertising which causes defects in less than 1% of specific prin-ted advertising or missing inserts in less than 1% of the ordered number of inserts in the given issue.

article 6Withdrawal from the contract The publisher is entitled to withdraw from the contract if so provided by these GBTc, general legislation, and in the event the client goes into liquidation or the court rules on its bankruptcy.

The client is entitled to withdraw from the contract if the publisher goes into liquidation or the court rules on its ban-kruptcy. The client is also entitled to withdraw from the contract prior to the publi-cation of advertising in the sense of §1992 of the civil code, as amended, under the following conditions, and based on the payment of the following compensation to the publisher:

– on withdrawal from the con-tract four (4) weeks or less befo-re the agreed date of publication of the advertisement by paying an amount equal to 100% of the agreed price of advertising;– on withdrawal from the con-tract more than four (4) weeks before the agreed date of pub-

lication of the advertisement by paying an amount equal to 50% of the agreed price of adverti-sing;

article 7confidentialityThe parties agree that all information communicated to each other on the conclusion and subsequent perfor-mance of this contract shall be pro-tected as confidential information in the sense of § 1730 of the civil code, as amended, unless the disclosing party notifies the receiving party that the communicated information is not confidential .

article 8contractual Penalties if the client breaches its obligation to provide the publisher with amen-ded material in the sense of the third paragraph of article 2 of the GBTc, it will be obliged to pay the publisher a contractual penalty in the amount of cZK 1,000 for each day of delay. if any declaration made by the client referred to in paragraph 2 of article 2 of the GBTc proves to be untrue or incomplete, the publisher has the right to charge the client a contractual pe-nalty in the amount of cZK 50,000 for each instance of false or incomplete declaration.

in case of default on the payment of a monetary obligation, the client must pay the publisher a contractual penalty of 0.05% of the outstanding amount for each day of delay.

The obligation to pay a contractual

penalty, respectively its payment, in no way affects the right to compensa-tion for material or non-material da-mage caused by the breach of obliga-tion secured by a contractual penalty.

article 9liability for damageThe client acknowledges and agrees that the publisher’s liability for any damage arising in connection with this contract shall be limited to a total amount of cZK 10,000. at the same time it is agreed that the client is not entitled to compensation for loss of profit. The agreed limitation on compensation under this article shall not apply in respect of any damages caused intentionally or by gross neg-ligence.

article 10special Provisions on advertising in electronic MediaThe provisions of this article will apply in the event that an advertisement is to be published in an electronic medium. in case of conflict between the provisions of this article and the other provisions of these GBTc, the provisions of this article shall prevail.The client must submit source mate-rial for publishing advertisements in electronic form only.

The date of taxable supply is the last day of the publication of the advertisement. if advertising is published for more than one calendar month, the publisher may issue a tax document for the price of advertising at the end of each calendar month in which advertising was pub-lished, where the date of taxable supply

is the last day of each month in which advertising was published; the date of taxable supply in the last month of the publication of advertising will be deter-mined according to the first sentence.

The client and the publisher have agre-ed that the hit rate of advertising will be measured by independent audit through netMonitor. The publisher shall grant the client free access to its on-line advertising system displaying the statistics of the number of views, clicks and effectiveness of its on-line advertising. The client and the publisher have agreed that for the purposes of de-termining claims of liability for defects, output from this advertising system will be decisive.

The deadline for notification of defects in advertising is three (3) working days from the last day of its publication. if the number of so-called impressions of advertising does not reach the value agreed in the contract, the client has the right to either compensatory per-formance or a discount on the price of advertising, where the choice lies with the publisher. compensatory perfor-mance will be provided to the extent of the unused number of impressions multiplied by 1.15. The amount of dis-count on the price of advertising will be determined as the difference between the realized number of impressions and the number specified in the contract.

article 11termination of the contract in addition to the cases of withdrawal from the contract referred to in article 6 of the GBTc, it is also possible to ter-

minate the contract by agreement be-tween the parties.

The publisher is entitled to terminate a contract which was concluded for an indefinite period, or which anticipates repeated or long-term performance, at any time, without giving a reason, with a notice period of three (3) days, which commences on the day following deli-very of notice to the client.

article 12General contractual ProvisionsThe contract for advertising is gover-ned by the laws of the czech Republic, excluding its conflict rules.

unless the contract or these GBTc state otherwise, the contract can only be amended or terminated in writing.

unless agreed otherwise in a specific case, the place of performance of ob-ligations is the publisher’s registered office.

unless agreed otherwise in a specific case, where an obligation can be met in several ways, the publisher has the right to determine the manner of per-formance.The client is not entitled to assign its claim(s) against the publisher without its written consent. The same prohi-bition applies to offsetting claims by unilateral legal action.The client and the publisher have agreed, in the sense of § 89a of the civil procedure code, as amen-ded, on the territorial jurisdiction of the District court for prague 1 in matters falling in the substantive

jurisdiction of the district court, or the Municipal court in prague in matters falling in the substantive jurisdiction of the regional court.

article 13validity and effect of these General Business terms and conditionsThe contract is governed by the wor-ding of the GBTc and other Terms and conditions effective on the date of its conclusion.

The publisher has the right to propose a unilateral change of the contract to the client in which a version of the GBTc, which came into effect after the conclusion of the relevant con-tract for advertising becomes part thereof. The publisher will send the client a proposal to amend the con-tract, or respectively GBTc (inclu-ding other Terms and conditions) to the contact address specified in the contract, at least ten (10) days prior to their scheduled entry into force. if the client does not agree with the wording of the new GBTc, it is entit-led to terminate the contract with a notice period of five (5) working days. notice of the termination of the con-tract must be sent to the publisher's contact address specified in the con-tract. if the client does not terminate the contract within (5) days of receipt of the proposal, it is understood that it agrees with the amended GBTc.

These General Business Terms and conditions come into effect on 1 Jan 2014.

Mladá fronta a. s.

E U R O E 1 5 DIVISION

specificationsYear: 8 Periodicity: dailyNumber of pages: 16, 24, 32, 40 Circulation: 55,000 copiesLayout/design: UPM News 45 g/m2 (newspaper), V1 bindingDistribution: to subscribers, in the sales network, on stands - administrative buildings, business parks, public institutions, banks, investment companies, head offices of major companies, selected lifestyle cafés and restaurants, Václav Havel Airport Prague (departure halls), VIP lounges

All “bleed” dimensions are given in trimmed format after cropping. Overlap by a further 5 mm in excess of the trimmed format is required for cropping around the advert. “Bleed” adverts are only possible for those formats where this dimension is indicated. Lettering min. 5 mm from the edge. Prices do not include VAT.

column (outer edge)1 col. × 60 mm

40 × 60 mm mirror Price CZK 47,790

bottom right corner2 col. × 60 mm

(91.5 × 72 mm) bleed83 × 60 mm mirrorPrice CZK 95,580

1/2 landscape5 col. × 136 mm

(225 × 148 mm) bleed212 × 136 mm mirrorPrice CZK 120,360

2× 1/2 10 col. × 136 mm

(450 × 148 mm) bleed433 × 136 mm mirror

Price CZK 180,540

bottom panel5 col. × 50 mm


2× bottom panel10 col. × 58 mm


Price CZK 282,315

second (fake) cover mirror (title page + p. 2 + p. 31 + p. 32)20 col. × 276 mm

450 × 297 mm (bleed, height on first page 230 mm)433 × 276 mm (height on first page 218 mm)

Price CZK 683,928

1/1 mirror5 col. × 276 mm


2/1 – inner double page mirror10 col. × 276 mm


Price CZK 366,390

Junior page B3 col. × 167 mm

126 × 167 mm mirrorPrice 88,677

2× 1/3 10 col. × 91 mm


1/4 B5 col. × 68 mm


Price CZK 60,180

1/3 landscape5 col. × 91 mm


1/3 portrait2 col. × 276 mm

(91.5 × 297 mm) bleed83 × 276 mm mirror

Price CZK 97,704

1/4 a3 col. × 136 mm

(134.5 × 148 mm) bleed126 × 136 mm mirror

Price CZK 72,216

1/2 portrait3 col. × 276 mm

(134.5 × 297 mm) bleed

126 × 276 mm mirrorPrice CZK 146,556

Junior page a4 col. × 220 mm

169 × 215 mm mirrorPrice CZK 155,760


specificationsYear: 17 Periodicity: weeklyNumber of pages: 64+4 Circulation: 25,000 copiesLayout/design: Four-colour stabilized offset using GMG and GMI standards.Cover printed on KL Novatech chalk paper 135g/m2; block printed on MY VOLUMe 60g/m2

Distribution: to subscribers, at professional events - conferences, trade fairs, etc.,in the sales network, on selected airlines

Mirror (bleed) dimensions 4 mm for cropping needs to be added to the net format for bleed adverts. in case of a double-page spread, we require each page as a separate document. Prices do not include VAT.

inserted/pasted advertising, tape over magazine title the price is made up of the sum of technical costs and advertising space

price list of technical costsinsert CZK 0.50/itempaste in position CZK 1.00/itempasting with tape CZK 1.20/itempacking and placement in clear plastic film CZK 1.50/itemthere is no commission on technical costs;inserts over 50 g must be wrapped in plastic film

price list for advertising space/inserts/ pasting/tape210 × 280 mm format CZK 115,000A5 format CZK 70,000A6 format CZK 50,000short tape 50 × 100 mm CZK 68,000long tape 50 × 600 mm CZK 136,000

schedulewe set prices for advertising space for inserts with atypical dimensions individuallymaximum insert dimensions 200 × 270 mm, maximum tape width 50 mm

(210 × 280 mm)CZK 220,000 inside

CZK 240,000 2nd cover pageCZK 230,000 3rd cover pageCZK 280,000 4th cover page

(103 × 280 mm)89 × 251 mm

Price CZK 120,000

(210 × 135 mm)182 × 120 mm

Price CZK 120,000

(72 × 280 mm)58 × 251 mm

Price CZK 80,000

(210 × 75 mm)182 × 59 mm

Price CZK 70,000

(134 × 93 mm)120 × 77 mm

Price CZK 70,000

(420 × 135 mm)392 × 120 mm

Price CZK 255,000format supplied as a whole, as one advert

(134 × 189 mm)120 × 173 mm

Price CZK 145,000

(134 × 280 mm)120 × 251 mm

Price CZK 150,000

(210 × 93 mm)182 × 78 mm

Price CZK 80,000

1/1 2/3

1/3

1/31/4

1/4

1/2

1/2

Junior page

2 x 1/2

issue number deadline for advertising material

publication date

1/15 19 Dec 2014 5 Jan 20152/15 2 Jan 2015 12 Jan 20153/15 9 Jan 2015 19 Jan 20154/15 16 Jan 2015 26 Jan 20155/15 23 Jan 2015 2 Feb 20156/15 30 Jan 2015 9 Feb 20157/15 6 Feb 2015 16 Feb 20158/15 13 Feb 2015 23 Feb 20159/15 20 Feb 2015 2 Mar 201510/15 27 Feb 2015 9 Mar 201511/15 6 Mar 2015 16 Mar 201512/15 13 Mar 2015 23 Mar 201513/15 20 Mar 2015 30 Mar 2015


publication date

14/15 27 Mar 2015 7 Apr 201515/15 3 Apr 2015 13 Apr 201516/15 10 Apr 2015 20 Apr 201517/15 17 Apr 2015 27 Apr 201518/15 24 Apr 2015 4 May 201519/15 30 Apr 2015 11 May 201520/15 7 May 2015 18 May 201521/15 15 May 2015 25 May 201522/15 22 May 2015 1 Jun 201523/15 29 May 2015 8 Jun 201524/15 5 Jun 2015 15 Jun 201525/15 12 Jun 2015 22 Jun 201526–27/15 19 Jun 2015 29 Jun 2015


publication date

28/15 3 Jul 2015 13 Jul 201529/15 10 Jul 2015 20 Jul 201530/15 17 Jul 2015 27 Jul 201531/15 24 Jul 2015 3 Aug 201532–33/15 31 Jul 2015 10 Aug 201534/15 14 Aug 2015 24 Aug 201535/15 21 Aug 2015 31 Aug 201536/15 28 Aug 2015 7 sept 201537/15 4 sept 2015 14 sept 201538/15 11 sept 2015 21 sept 201539/15 18 sept 2015 29 sept 201540/15 25 sept 2015 5 Oct 201541/15 2 Oct 2015 12 Oct 2015


publication date

42/15 9 Oct 2015 19 Oct 201543/15 16 Oct 2015 26 Oct 201544/15 23 Oct 2015 2 Nov 201545/15 30 Oct 2015 9 Nov 201546/15 6 Nov 2015 16 Nov 201547/15 13 Nov 2015 23 Nov 201548/15 20 Nov 2015 30 Nov 201549/15 27 Nov 2015 7 Dec 201550/15 4 Dec 2015 14 Dec 201551–52/15 11 Dec 2015 21 Dec 2015

specifications• page format: 225 × 297 mm• number of columns: 4• column width: 50 mm, space between columns 4 mm• content: basic content 8 pages• binding: V1 pasted• paper: 45 g/m2 UPM News • printing: rotary offset/heatset• basic dimensions of the page layout: 1/1 page mirror – 212 mm w × 276 mm H 1/1 page bleed – 225 mm w × 297 mm H add 5 mm on each side for cropping• min. advertising format: 1/8 of a page• deadline for orders: 10 working days before the publication date• deadline for materials: 7 working days before the publication

date

Prices do not include VAT.

E U R O E 1 5 DIVISIONE15 special issues technical data

central page 104 × 137 mm mirror Price czK 114,000

1/2 landscape(225 × 148 mm) bleed212 × 136 mm mirrorPrice czK 74,000

1/2 portrait(112.5 × 297 mm) bleed104 × 276 mm mirror

Price czK 74,000

1/1 of a page(225 × 297 mm) bleed212 × 276 mm mirror Price czK 130,000

2nd or 3rd cover page(225 × 297 mm) bleed212 × 276 mm mirror Price czK 160,000

4th cover page(225 × 297 mm) bleed212 × 276 mm mirror Price czK 180,000

1/3 landscape(225 × 103 mm) bleed212 × 91 mm mirrorPrice czK 54,000

1/4 portrait(112.5 × 148 mm) bleed104 × 136 mm mirror

Price czK 40,000

1/6104 × 91 mm mirror

price CZK 21,476

1/8104 × 66 mm mirrorPrice czK 14,868

1/4 landscape – bottom panel

(225 × 80 mm) bleed212 × 68 mm mirrorPrice czK 44,000

EURO E15D I V I S I O NE15 special issues schedule, 1st half year

deadline publication date special issueJANUArY 6 Jan 2015 15 Jan 2015 Universities and secondary schools

20 Jan 2015 29 Jan 2015 exhibitions and Trade Fairs

FeBrUArY 29 Jan 2015 9 Feb 2015 ICT

9 Feb 2015 18 Feb 2015 Family Finance

12 Feb 2015 23 Feb 2015 Auditing services and Taxes

18 Feb 2015 27 Feb 2015 Congress Tourism

MArCH20 Feb 2015 3 Mar 2015 e15 real estate

24 Feb 2015 5 Mar 2015 Finance

4 Mar 2015 13 Mar 2015 Training

6 Mar 2015 17 Mar 2015 ICT

11 Mar 2015 20 Mar 2015 Power engineering

20 Mar 2015 31 Mar 2015 security

APrIL 25 Mar 2015 3 Apr 2015 Fuels

30 Mar 2015 8 Apr 2015 Deposits and Loans

1 Apr 2015 10 Apr 2015 Company Cars

7 Apr 2015 16 Apr 2015 Insurance

8 Apr 2015 17 Apr 2015 Quality Management

14 Apr 2015 23 Apr 2015 Power engineering

15 Apr 2015 24 Apr 2015 Insolvency

20 Apr 2015 29 Apr 2015 ICT

MAY 23 Apr 2015 4 May 2015 Car Insurance

5 May 2015 14 May 2015 ICT

7 May 2015 18 May 2015 Training

13 May 2015 22 May 2015 Franchising

14 May 2015 25 May 2015 Facility Management

18 May 2015 27 May 2015 Power engineering

19 May 2015 28 May 2015 Personal Finance

JUNe26 May 2015 4 Jun 2015 Finance

27 May 2015 5 Jun 2015 e15 real estate

1 Jun 2015 10 Jun 2015 Private Universities and Language schools

3 Jun 2015 12 Jun 2015 Czech spas

9 Jun 2015 18 Jun 2015 Power engineering

15 Jun 2015 24 Jun 2015 Consolidation/refinancing

16 Jun 2015 25 Jun 2015 ICT security

EURO E15D I V I S I O NE15 special issues schedule, 2nd half year

deadline publication date special issueJULY15 Jul 2015 24 Jul 2015 Life insurance

21 Jul 2015 30 Jul 2015 IsO - Quality Management

AUGUsT10 Aug 2015 19 Aug 2015 Machine Leasing

12 Aug 2015 21 Aug 2015 ICT

17 Aug 2015 26 Aug 2015 Training

sePTeMBer2 sept 2015 11 sept 2015 e15 real estate

8 sept 2015 17 sept 2015 ICT (cloud solutions, mobile technologies)

9 sept 2015 18 sept 2015 Personal Finance

11 sept 2015 22 sept 2015 Training/Management Training

14 sept 2015 23 sept 2015 Hr

15 sept 2015 24 sept 2015 Private equity and Joint Ventures

16 sept 2015 25 sept 2015 Power engineering

OCTOBer22 sept 2015 1 Oct 2015 energy savings

23 sept 2015 2 Oct 2015 Logistics

29 sept 2015 8 Oct 2015 Company Cars

30 sept 2015 9 Oct 2015 Facility Management

2 Oct 2015 13 Oct 2015 Finance

5 Oct 2015 14 Oct 2015 event Management

14 Oct 2015 23 Oct 2015 On-line world & Outsourcing

16 Oct 2015 27 Oct 2015 Power engineering

21 Oct 2015 30 Oct 2015 Investment Guide

NOVeMBer23 Oct 2015 3 Nov 2015 Car Insurance

27 Oct 2015 6 Nov 2015 ICT

3 Nov 2015 12 Nov 2015 Finance

4 Nov 2015 13 Nov 2015 shopping Centres

9 Nov 2015 19 Nov 2015 Commercial Properties

10 Nov 2015 20 Nov 2015 satisfied Customer

13 Nov 2015 25 Nov 2015 Power engineering

18 Nov 2015 27 Nov 2015 Quality Month

DeCeMBer30 Nov 2015 9 Dec 2015 risk Management

2 Dec 2015 11 Dec 2015 ICT

4 Dec 2015 15 Dec 2015 Power engineering

14 Dec 2015 22 Dec 2015 Corporate social responsibility


Mirror (bleed) dimensions 5 mm for cropping needs to be added to the net format for bleed adverts. in case of a double-page spread, we require each page as a separate document.

specifications

Year: 5 Periodicity: 10x a year

Number of pages: 64+4 Circulation: 40,000 copiesLayout/design: cover 135 g glossy, chalk paper, matte dispersive coating, inside 80 g UPM sTAr, V1 binding, 2 staplesDistribution: to subscribers, in the sales network - inserted in e15, on e15 stands - administrative buildings, business parks, public institutions, banks, investment companies, head offices of major companies, selected lifestyle cafés and restaurants, Václav Havel Airport Prague (departure halls, VIP lounges)

schedule

schedule - russian edition schedule - zen smart money

(210 × 270 mm)172 × 232 mm

(101 × 270 mm)80 × 232 mm

(210 × 130 mm)172 × 110 mm

(210 × 89 mm)172 × 70 mm

(65 × 270 mm) 51 × 232 mm(48 × 270 mm) 36 × 232 mm

53 × 73 mm(210 × 66 mm) 172 × 52 mm

172 × 110 mm


publication date

1/15 3 Apr 2015 23 Apr 20152/15 23 Oct 2015 12 Nov 2015


publication date

1/15 15 sept 2015 5 Oct 2015

1/1 1/2

1/3 1/4

1/4

1/2

1/3

1/6pr tip

1/2

catalogueadvertising

advertising prices2/1 of a page CZK 205,0004th cover page CZK 195,0003rd cover page CZK 156,0002nd cover page CZK 176,0001/1 of a page CZK 130,0001/1 advertorial CZK 163,0002/1 advertorial CZK 263,0001/2 of a page CZK 90,0001/3 of a page CZK 69,0001/4 of a page CZK 57,0001/6 Pr TIP CZK 35,000catalogue advertising prices*1/2 of a page CZK 45,000* Placed in the back section of the magazinesurcharges specific placement + 25%, atypical formats + 50%, insertion, pasting according to agreementPrices do not include VAT.


publication date

1/15 27 Jan 2015 16 Feb 20152/15 3 Mar 2015 23 Mar 20153/15 30 Mar 2015 20 Apr 20154/15 27 Apr 2015 18 May 20155/15 2 Jun 2015 22 Jun 2015


publication date

6/15 29 Jun 2015 20 Jul 20157/15 1 sept 2015 21 sept 20158/15 29 sept 2015 19 Oct 20159/15 3 Nov 2015 23 Nov 2015 10/15 1 Dec 2015 21 Dec 2015


Mirror (bleed) dimensions 5 mm for cropping needs to be added to the net format for bleed adverts.in case of a double-page spread, we require each page as a separate document. Prices do not include VAT.

advertising prices2nd, 3rd, 4th cover page CZK 83,0002/1 of a page mirror CZK 112,0001/1 of a page mirror CZK 69,7502/3 bleed mirror CZK 49,7501/2 of a page CZK 36,5001/3 of a page CZK 27,0001/4 of a page CZK 17,2501/6 of a page CZK 14,7501/8 of a page CZK 10,000surchargeschanges to approved materials 2 days prior to submission for printing 50%required position 15%

specifications Year: 4 Periodicity: 9x a yearNumber of pages: 16+4 Circulation: 40,000 copiesLayout/design: block 70g UPM ULTrA, cover 135g KL, V1 bindingDistribution: On e15 stands - administrative buildings, business parks, public institutions, banks, investment companies, head offices of major companies, selected lifestyle cafés and restaurants, Václav Havel Airport Prague (departure halls)

scheduleissue number deadline for advertising

materialpublication date

1/15 9 Jan 2015 26 Jan 20152/15 6 Feb 2015 23 Feb 20153/15 13 Mar 2015 30 Mar 20154/15 10 Apr 2015 27 Apr 20155/15 7 May 2015 25 May 2015

(210 × 260 mm)197 × 239 mm

(210 × 128 mm)197 × 116 mm

(210 × 164 mm)197 × 152 mm

97 × 76 mm

(105.5 × 260 mm)97 × 239 mm

(210 × 68 mm)197 × 56 mm

97 × 56 mm

1/1

1/2

1/3

2/3

1/2

1/4

1/4

1/61/8

(210 × 88 mm)197 × 76 mm

(105.5 × 128 mm)97 × 116 mm


publication date

6/15 12 Jun 2015 29 Jun 20157/15 11 sept 2015 29 sept 20158/15 9 Oct 2015 26 Oct 20159/15 12 Nov 2015 30 Nov 2015

EURO E15D I V I S I O N

schedule

specificationsYear: 5 Periodicity: 11x a yearNumber of pages: min. 24 Circulation: 55,000 copiesLayout/design: 70g UPM sTAr, V1 bindingDistribution: law firms, corporate lawyers, judges, notaries, public prosecutors, industrial and business company management, subscribers, in the sales network - inserted in e15, on e15 stands - administrative buildings, business parks, public institutions, banks, investment companies, head offices of major companies, selected lifestyle cafés


(225 × 96 mm)197 × 74 mm

(110 × 146 mm) 98 × 124 mm

(225 × 297 mm)201 × 273 mm

1/1

(225 × 146 mm)197 × 120 mm

1/2

advertising prices1/1 of a page CZK 130,0001/2 of a page CZK 74,0001/3 of a page CZK 54,0001/4 of a page CZK 40,000

surcharges specific placement + 25%, atypical formats + 50%, insertion, pasting according to agreementPrices do not include VAT.

1/3

1/4


publication date

1/15 9 Jan 2015 22 Jan 20152/15 6 Feb 2015 19 Feb 20153/15 13 Mar 2015 26 Mar 20154/15 10 Apr 2015 23 Apr 20155/15 7 May 2015 21 May 20156/15 12 Jun 2015 25 Jun 2015


publication date

7–8/15 10 Jul 2015 23 Jul 20159/15 11 sept 2015 24 sept 201510/15 9 Oct 2015 22 Oct 201511/15 12 Nov 2015 26 Nov 201512/15 4 Dec 2015 17 Dec 2015

EURO E15D I V I S I O N

specificationsYear: 2 Periodicity: weekly (Monday issue)Number of pages: 16 Circulation: 15,000 copiesLayout/design: 70g UPM sTArDistribution: controlled distribution - embassies and consulates, Václav Havel Airport Prague - VIP lounge and departure halls, CsA Business Class, restaurants and cafés in Prague - according to the MF e15 distribution network. For sale - at selected newsstands in Prague and Central Bohemia

All “bleed” dimensions are given in trimmed format after cropping. Overlap by a further 5 mm in excess of the trimmed format is required for cropping around the advert. “Bleed” adverts are only possible for those formats where this dimension is indicated. Lettering min. 3 mm from the edge. Prices do not include VAT.

Central Page126 × 137 mm mirrorPrice CZK 75,000

2x 1/3 of a page(450 × 103 mm) bleed433 × 91 mm mirror Price CZK 86,000

1/5 central column40 × 276 mm mirrorPrice CZK 40,000

Junior Page A169 × 220 mm mirror

Price CZK 85,000

Junior Page B126 × 167 mm mirrorPrice CZK 50,000

1/4 of a page A portrait(134.5 × 148 mm) bleed

126 × 136 mm mirror Price CZK 40,000

1/4 of a page B landscape(225 × 80 mm) bleed212 × 68 mm mirror Price CZK 44,000

column (outer edge)54 × 57 mm mirrorPrice CZK 25,000

bottom panel(225 × 62 mm) bleed212 × 50 mm mirror Price CZK 105,000

bottom right corner(91.5 × 72 mm) bleed83 × 60 mm mirror Price CZK 50,000

Junior page169 × 204 mirror

Price CZK 195,000

1/1 full page(225 × 297 mm) bleed212 × 276 mm mirror Price CZK 130,000

1/2 landscape(225 × 148 mm) bleed212 × 136 mm mirror Price CZK 74,000

1/3 portrait(91.5 × 297 mm) bleed83 × 276 mm mirror Price CZK 54,000

1/3 landscape(225 × 103 mm) bleed212 × 91 mm mirror Price CZK 54,000

column40 × 100 mm mirror Price CZK 45,000

specifications

Year: 25 Periodicity: 11x a year

Number of pages: min. 64+4 Circulation: 80,000 copiesLayout/design: block 70g UPM ULTrA, cover 135g KL, V1 bindingDistribution: to subscribers, at selected points of sale and selected distribution points from controlled distribution of

e15 in Brno, Ostrava and Olomouc (administrative buildings, business parks, public institutions, banks, investment companies, head offices of major companies, selected lifestyle cafés and restaurants, extended by approx. 100 locations from the distribution of Obchod & Finance (Business & Finance)


schedule

Prices for sewing, pasting and other non-standard forms of advertising will be set by agreement. The maximum dimensions of inserted material are 205 × 275 mm.

inserted advertisinginsert up to 10 g CZK 2.20/iteminsert up to 20 g CZK 2.80/iteminsert up to 30 g CZK 3.10/iteminsert over 30 g price subject to agreement



publication date

1/15 17 Dec 2014 12 Jan 20152/15 26 Jan 2015 9 Feb 20153/15 2 Mar 2015 16 Mar 20154/15 27 Mar 2015 13 Apr 20155/15 24 Apr 2015 11 May 20156/15 1 Jun 2015 15 Jun 2015

(210 × 260 mm)184 × 222 mm

Price CZK 90,0004th cover page CZK 130,000

(210 × 130 mm)184 × 117 mm

Price CZK 50,000

(104 × 260 mm) 89 × 222 mm

Price CZK 50,000

1/1

1/4

1/4

1/2 1/3 1/2

1/3

(70 × 260 mm)55 × 222 mm

Price CZK 36,000

(210 × 86 mm)184 × 73 mm

Price CZK 36,000

(104 × 130 mm) 89 × 117 mm

Price CZK 28,000

(210 × 65 mm) 184 × 52 mm

Price CZK 28,000


publication date

7–8/15 26 Jun 2015 13 Jul 20159/15 24 Aug 2015 7 sept 201510/15 25 sept 2015 12 Oct 201511/15 2 Nov 2015 16 Nov 201512/15 30 Nov 2015 14 Dec 2015


specifications Year: 23 Periodicity: 11x a yearNumber of pages: min. 64+4 Circulation: 16,000 copiesLayout/design: block 70g UPM ULTrA, cover 135g KL, V1 binding Distribution: to subscribers, VIP, part for sale, professional events – trade fairs, universities, conferences, etc.


scheduleissue number deadline for advertising

materialpublication date

1/15 7 Jan 2015 23 Jan 20152/15 2 Feb 2015 20 Feb 20153/15 9 Mar 2015 27 Mar 20154/15 3 Apr 2015 24 Apr 20155/15 30 Apr 2015 22 May 20156–7/15 8 Jun 2015 26 Jun 2015

(210 × 260 mm)185 × 212 mm

(133 × 260 mm)122 × 212 mm

1/1 2/3 1/2

1/2

2/3

1/4

1/6 pr tip

Junior page

1/3 1/4 1/4

1/3

(101 × 260 mm)90 × 212 mm

(210 × 122 mm)185 × 103 mm

(210 × 160 mm)185 × 141 mm 90 × 66 mm

(210 × 62 mm) 185 × 44 mm

(133 × 166 mm)122 × 147 mm

(101 × 125 mm) 90 × 106 mm(49 × 260 mm) 38 × 212 mm

(67 × 260 mm) 56 × 212 mm

prices of ipad advertising in a package with print advertising *) individuallystrategie (strategy) CZK 11,700 CZK 19,500*) the total price of the package includes the iPad price plus the catalogue price of a printed full page advertisement.

advertising prices2/1 of a page CZK 130,0004th cover page CZK 120,0003rd cover page CZK 96,0002nd cover page CZK 108,0001/1 of a page CZK 80,0001/1 advertorial CZK 100,0002/1 advertorial CZK 162,5001/2 of a page CZK 55,0001/3 of a page CZK 42,0001/4 of a page CZK 35,0001/6 Pr TIP CZK 21,000Junior page CZK 66,000surcharges specific placement + 25%, atypical formats + 50%, insertion, pasting according to agreementPrices do not include VAT.

(210 × 84 mm)185 × 65 mm


publication date

8/15 3 Aug 2015 21 Aug 20159/15 7 sept 2015 25 sept 201510/15 5 Oct 2015 23 Oct 201511/15 9 Nov 2015 27 Nov 201512/15 30 Nov 2015 18 Dec 2015

schedule

specifications

Year: 10 Periodicity: monthly

Number of pages: min. 112 Circulation: 15,000 copiesLayout/design: cover chalk paper 170 g + UV coating, inside matte chalk paper 90 g, V2 bindingDistribution: to subscribers and in the sales network



prices of ipad advertising in a package with print advertising *) individuallyForMen CZK 51,000 CZK 85,000*) the total price of the package includes the iPad price plus the catalogue price of a printed full page advertisement.

(208 × 275 mm)178 × 245 mm

(101 × 275 mm)86 × 245 mm

(208 × 135 mm)178 × 120 mm

1/2

86 × 120 mm178 × 120 mm

1/41/3

1/2

catalogue advertising


1/1 1/2 1/3

1/6pr tip

(66 × 275 mm)56 × 245 mm

1/4

(101 × 135 mm) 86 × 120 mm(208 × 65 mm) 178 × 57 mm

86 × 78 mm56 × 245 mm

issue number deadline for adverts date of publication1/15 5 Dec 2014 31 Dec 20142/15 8 Jan 2015 3 Feb 20153/15 6 Feb 2015 3 Mar 20154/15 11 Mar 2015 3 Apr 20155/15 9 Apr 2015 5 May 20156/15 6 May 2015 2 Jun 2015

advertising prices2/1 of a page CZK 250,0004th cover page CZK 240,0003rd cover page CZK 192,0002nd cover page CZK 216,0001/1 of a page CZK 160,0001/1 advertorial CZK 200,0002/1 advertorial CZK 313,0001/2 of a page CZK 110,0001/3 of a page CZK 85,0001/4 of a page CZK 70,0001/6 Pr TIP CZK 43,000prices of catalogue advertising*1/2 of a page CZK 55,0001/3 of a page CZK 43,0001/4 of a page CZK 35,000* Placed in the back section of the magazinesurcharges specific placement + 25%, atypical formats + 50%, insertion, pasting according to agreementPrices do not include VAT.

1/3

(208 × 88 mm) 178 × 78 mm

issue number deadline for adverts date of publication7–8/15 8 Jun 2015 1 Jul 20159/15 6 Aug 2015 1 sep 201510/15 3 sep 2015 30 sep 201511/15 5 Oct 2015 30 Oct 201512/15 6 Nov 2015 1 Dec 20151/16 3 Dec 2015 4 Jan 2016

1/4

Magazines D I V I S I O N O N

schedule

specifications

Year: 64 Periodicity: monthly

Number of pages: 132 Circulation: 37,000 copiesLayout/design: cover glossy chalk paper 170 g + UV coating, inside UPM sTAr 70 g, V2 bindingDistribution: to subscribers and in the sales network


prices of ipad advertising in a package with print advertising *) individuallyLidé a Země (People and the earth) CZK 48,000 CZK 59,500*) the total price of the package includes the iPad price plus the catalogue price of a printed full page advertisement.

(165 × 245 mm)141 × 215 mm

(78 × 245 mm)(66 × 215 mm)

(165 × 118 mm)141 × 103 mm

1/2

(42 × 215 mm)68 × 47 mm31 × 47 mm

70 × 68 mm 66 × 103 mm141 × 103 mm

1/31/41/4

1/2



1/1 1/2 1/3 1/3

1/4

1/6pr tip

(50 × 245 mm)(42 × 215 mm)

(165 × 77 mm) 141 × 67 mm

(78 × 118 mm) 66 × 103 mm

(165 × 56mm)141 × 49 mm

1/8

1/16

advertising prices2/1 of a page CZK 205,0004th cover page CZK 194,0003rd cover page CZK 155,0002nd cover page CZK 175,0001/1 of a page CZK 129,0001/1 advertorial CZK 162,0002/1 advertorial CZK 257,0001/2 of a page CZK 89,0001/3 of a page CZK 69,0001/4 of a page CZK 55,0001/6 Pr TIP CZK 35,000prices of catalogue advertising*1/2 of a page CZK 45,0001/3 of a page CZK 35,0001/4 of a page CZK 28,0001/8 of a page CZK 15,0001/16 of a page CZK 9,000* Placed in the back section of the magazinesurcharges specific placement + 25%, atypical formats + 50%, insertion, pasting according to agreementPrices do not include VAT.

issue number deadline for adverts date of publication1/15 9 Dec 2014 7 Jan 20152/15 21 Jan 2015 12 Feb 20153/15 16 Feb 2015 10 Mar 20154/15 17 Mar 2015 9 Apr 20155/15 14 Apr 2015 7 May 20156/15 18 May 2015 9 Jun 20157/15 16 Jun 2015 9 Jul 2015

issue number deadline for adverts date of publication8/15 16 Jul 2015 7 Aug 20159/15 17 Aug 2015 8 sep 201510/15 16 sep 2015 8 Oct 201511/15 19 Oct 2015 11 Nov 201512/15 16 Nov 2015 9 Dec 20151/16 9 Dec 2015 8 Jan 2016

1/4

1/16


schedule

specificationsYear: 22 Periodicity: monthly

Number of pages: 144+4 Circulation: 29,000 copiesLayout/design: cover 170 g KL, inside 70 g UPM ULTrA, V2 bindingDistribution: to subscribers and in the sales network


prices of ipad advertising in a package with print advertising *) individuallyComputer CZK 30,000 CZK 49,500*) the total price of the package includes the iPad price plus the catalogue price of a printed full page advertisement.

(205 × 297 mm)(175 × 267 mm)

(93 × 297 mm)(83 × 267 mm)

(205 × 142 mm)(175 × 127 mm)

1/2

83 × 127 mm175 × 127 mm

(47 × 267 mm)

1/4 1/3

1/8

1/2



1/1 1/2 1/3 1/3

1/4

(59 × 297 mm)(47 × 267 mm)

(205 × 95 mm) 175 × 80 mm(205 × 72 mm) 175 × 57 mm

(43 × 297 mm) 35 × 267 mm(93 × 142 mm) 83 × 127 mm

83 × 63 mm

advertising prices2/1 of a page CZK 155,0004th cover page CZK 149,0003rd cover page CZK 119,0002nd cover page CZK 134,0001/1 of a page CZK 99,0001/1 advertorial CZK 124,0002/1 advertorial CZK 194,0001/2 of a page CZK 69,0001/3 of a page CZK 53,0001/4 of a page CZK 42,0001/8 of a page CZK 21,000prices of catalogue advertising*1/2 of a page CZK 35,0001/3 of a page CZK 27,0001/4 of a page CZK 21,000* Placed in the back section of the magazine

supplements each issue includesthe regular supplements connect! and mobility.advertising prices and formats are identicalto standard magazine issues.


1/4 1/4

issue number deadline for adverts date of publication1/15 26 Nov 2014 16 Dec 20142/15 15 Dec 2014 20 Jan 20153/15 2 Feb 2015 20 Feb 20154/15 2 Mar 2015 20 Mar 20155/15 31 Mar 2015 21 Apr 20156/15 24 Apr 2015 19 May 20157/15 29 May 2015 19 Jun 2015

issue number deadline for adverts date of publication8/15 29 Jun 2015 21 Jul 20159/15 27 Jul 2015 18 Aug 201510/15 31 Aug 2015 18 sep 201511/15 29 sep 2015 20 Oct 201512/15 30 Oct 2015 20 Nov 20151/16 27 Nov 2015 18 Dec 2015


schedule

specificationsYear: 10 Periodicity: monthlyNumber of pages: min. 140 Circulation: 36,000 copiesDistribution: to subscribers and in the sales networkLayout/design: cover glossy chalk paper 170 g + matte lamino, inside 70 g UPM sTAr, V2 binding


(208 × 275 mm)168 × 236 mm

(102 × 275 mm)85 × 236 mm

(208 × 130 mm)168 × 116 mm

1/2

(66 × 275 mm)55 × 236 mm

(208 × 89 mm) 168 × 76 mm

89 × 80 mm(102 × 135 mm)

82 × 116 mm(208 × 66 mm) 168 × 60 mm

55 × 236 mm 82 × 116 mm168 × 116 mm

1/41/4

1/2



1/1 1/2 1/3 1/3

1/4

1/3

1/6pr tip

advertising prices2/1 of a page CZK 250,0004th cover page CZK 240,0003rd cover page CZK 192,0002nd cover page CZK 216,0001/1 of a page CZK 160,0001/1 advertorial CZK 200,0002/1 advertorial CZK 313,0001/2 of a page CZK 110,0001/3 of a page CZK 85,0001/4 of a page CZK 70,0001/6 Pr TIP CZK 43,000prices of catalogue advertising*1/2 of a page CZK 55,0001/3 of a page CZK 43,0001/4 of a page CZK 35,000*surcharges specific placement + 25%, atypical formats + 50%, insertion, pasting according to agreementPrices do not include VAT.

issue number deadline for adverts date of publication1/15 3 Dec 2014 29 Dec 20142/15 8 Jan 2015 30 Jan 20153/15 5 Feb 2015 27 Feb 20154/15 5 Mar 2015 27 Mar 20155/15 1 Apr 2015 24 Apr 20156/15 6 May 2015 29 May 2015

issue number deadline for adverts date of publication7–8/15 4 Jun 2015 26 Jun 20159/15 5 Aug 2015 28 Aug 201510/15 2 sep 2015 25 sep 201511/15 6 Oct 2015 27 Oct 201512/15 3 Nov 2015 27 Nov 20151/16 2 Dec 2015 29 Dec 2015


schedule

specificationsYear: 12 Periodicity: monthlyNumber of pages: min. 116 Circulation: 49,000 copiesLayout/design: cover glossy chalk paper 170 g + UV coating, inside 70 g UPM sTAr, V2 bindingDistribution CZ: to subscribers and in the sales network


(208 × 275 mm)183 × 245 mm

(101 × 275 mm)89 × 245 mm

(208 × 135 mm)183 × 120 mm

1/2

88 × 120 mm183 × 120 mm

57 × 245 mm

1/41/4

1/2



1/1 1/2 1/3

1/3

1/3

1/4

1/6pr tip

(66 × 275 mm)57 × 245 mm

(208 × 88 mm) 183 × 78 mm

88 × 78 mm


(208 × 65 mm) 183 × 57 mm

( 101 × 135 mm) 88 × 120 mm

issue number deadline for adverts date of publication1/15 28 Nov 2014 22 Dec 20142/15 19 Dec 2014 23 Jan 20153/15 29 Jan 2015 24 Feb 20154/15 26 Feb 2015 24 Mar 20155/15 1 Apr 2015 24 Apr 20156/15 28 Apr 2015 23 May 2015

issue number deadline for adverts date of publication7–8/15 3 Jun 2015 25 Jun 20159/15 30 Jul 2015 25 Aug 201510/15 28 Aug 2015 22 sep 201511/15 30 sep 2015 22 Oct 201512/15 27 Oct 2015 23 Nov 20151/16 26 Nov 2015 21 Dec 2015


schedule

specificationsYear: 13 Periodicity: monthlyNumber of pages: min. 100 Circulation: 92,000 copiesLayout/design: cover glossy chalk paper 150 g, inside LwC 65 g, V1 bindingDistribution: pharmacies and selected health care related facilities in the Czech republic, sale


commercial lead article (news)1/3 of a page CZK 45,000

“What’s new”column price1/4 of a page CZK 22,000

crossword price format + 10× prize CZK 30,000 80 × 120 mm

(205 × 280 mm)175 × 245 mm

(100 × 280 mm)85 × 245 mm

(205 × 137 mm)175 × 120 mm

1/2

85 × 120 mm175 × 120 mm

55 × 245 mm

1/41/4

1/2



1/1 1/2 1/3

1/3

1/3

1/4

1/6pr tip

(65 × 280 mm)55 × 245 mm

(205 × 90 mm)175 × 78 mm

85 × 78 mm(205 × 65 mm)175 × 58 mm

(100 × 138 mm)85 × 120 mm


issue number deadline for adverts date of publication1/15 5 Dec 2014 5 Jan 20152/15 14 Jan 2015 5 Feb 20153/15 11 Feb 2015 5 Mar 20154/15 12 Mar 2015 3 Apr 20155/15 13 Apr 2015 6 May 20156/15 13 May 2015 4 Jun 2015

issue number deadline for adverts date of publication7–8/15 12 Jun 2015 7 Jul 20159/15 12 Aug 2015 3 sep 201510/15 11 sep 2015 6 Oct 201511/15 14 Oct 2015 6 Nov 201512/15 10 Nov 2015 3 Dec 20151/16 7 Dec 2015 5 Jan 2016


schedule

specificationsPublished since: 8 Periodicity: monthlyNumber of pages: min. 132 Circulation: 46,000 copiesDistribution: to subscribers and in the sales networkLayout/design: cover glossy chalk paper 170 g + UV coating, inside 70 g UPM sTAr, V2 binding


prices of ipad advertising in a package with print advertising *) individuallyF.O.O.D. CZK 36,000 CZK 59,500*) the total price of the package includes the iPad price plus the catalogue price of a printed full page advertisement.

(208 × 275 mm)186 × 245 mm

(100 × 275 mm)90 × 245 mm

(208 × 135 mm)186 × 120 mm

1/2

90 × 120 mm186 × 120 mm

59 × 245 mm

1/41/4

1/2



1/1 1/2 1/3

1/3

1/3

1/4

1/6pr tip

(66 × 275 mm)59 × 245 mm

(208 × 88 mm) 186 × 78 mm

59 × 120 mm


(208 × 65 mm)186 × 58 mm

( 100 × 135 mm)90 × 120 mm

issue number deadline for adverts date of publication1/15 24 Nov 2014 15 Dec 20142/15 17 Dec 2014 20 Jan 20153/15 26 Jan 2015 17 Feb 20154/15 23 Feb 2015 17 Mar 20155/15 25 Mar 2015 21 Apr 20156/15 24 Apr 2015 19 May 2015

issue number deadline for adverts date of publication7–8/15 28 May 2015 23 Jun 20159/15 27 Jul 2015 18 Aug 201510/15 27 Aug 2015 22 sep 201511/15 25 sep 2015 20 Oct 201512/15 2 Nov 2015 24 Nov 20151/16 26 Nov 2015 22 Dec 2015



schedule

specificationsYear: 15 Periodicity: monthlyNumber of pages: min. 148 Circulation: 54,000 copiesLayout/design: cover glossy chalk paper 170 g + UV coating, inside UPM sTAr 70 g, V2 bindingDistribution: to subscribers, in the sales network, in gift packages at maternity hospitals

advertising prices2/1 of a page CZK 250,0004th cover page CZK 240,0003rd cover page CZK 192,0002nd cover page CZK 216,0001/1 of a page CZK 160,0001/1 advertorial CZK 200,0002/1 advertorial CZK 313,0001/2 of a page CZK 110,0001/3 of a page CZK 85,0001/4 of a page CZK 70,0001/6 Pr TIP CZK 43,000Junior page CZK 132,000prices of catalogue advertising*1/2 of a page CZK 55,0001/3 of a page CZK 43,0001/4 of a page CZK 35,000* Placed in the back section of the magazinesurcharges specific placement + 25%, atypical formats + 50%, insertion, pasting according to agreementPrices do not include VAT.

(208 × 275 mm)173 × 236 mm

(100 × 275 mm)85 × 236 mm

(208 × 130 mm)173 × 116 mm

1/2

85 × 116 mm173 × 116 mm

129 × 175 mm55 × 236 mm

1/41/4

1/2


Junior page


1/1 1/2 1/3

1/3

1/3

1/4

1/6pr tip

(75 × 275 mm)55 × 236 mm

(208 × 90 mm)173 × 76 mm

(102 × 130 mm) 85 × 116 mm85 × 76 mm

issue number deadline for adverts date of publication1/15 27 Nov 2014 19 Dec 20142/15 2 Jan 2015 27 Jan 20153/15 30 Jan 2015 24 Feb 20154/15 27 Feb 2015 24 Mar 20155/15 31 Mar 2015 24 Apr 20156/15 30 Apr 2015 26 May 20157/15 1 Jun 2015 23 Jun 2015

(208 × 70 mm)173 × 56 mm

issue number deadline for adverts date of publication8/15 1 Jul 2015 24 Jul 20159/15 3 Aug 2015 25 Aug 201510/15 3 sep 2015 25 sep 201511/15 2 Oct 2015 27 Oct 201512/15 30 Oct 2015 24 Nov 20151/16 27 Nov 2015 22 Dec 2015

prices of ipad advertising in a package with print advertising *) individuallyMaminka (Mother) CZK 42,000 CZK 70,000*) the total price of the package includes the iPad price plus the catalogue price of a printed full page advertisement.



schedule

specificationsYear: 15 Periodicity: monthlyNumber of pages: 128 + 4 Circulation: 28,000 copiesLayout/design: cover 150 g KL + UV coating 1/0, inside 70 g UPM sTArDistribution: to subscribers and in the sales network

advertising prices2/1 of a page CZK 234,0004th cover page CZK 225,0003rd cover page CZK 180,0002nd cover page CZK 203,0001/1 of a page CZK 150,0001/1 advertorial CZK 188,0002/1 advertorial CZK 293,0001/2 of a page CZK 103,0001/3 of a page CZK 80,0001/4 of a page CZK 66,0001/6 Pr TIP CZK 40,000prices of catalogue advertising*1/2 of a page CZK 52,0001/3 of a page CZK 40,0001/4 of a page CZK 33,000* Placed in the back section of the magazinesurchargesspecific placement + 25%, atypical formats + 50%, insertion, pasting according to agree-mentPrices do not include VAT.

(205 x 275 mm)173 x 232 mm

(99 x 275 mm)83 x 232 mm

(205 x 132 mm)173 x 111 mm

1/2

83 x 111 mm 173 x 111 mm53 x 232 mm

1/41/4

1/2




1/1 1/2 1/3

1/3

1/3

1/4

(69 x 275 mm)53 x 232 mm

(205 x 88 mm)173 x 67 mm

(99 x 132 mm) 83 x 111 mm83 x 73 mm

(205 x 75 mm)173 x 54 mm

1/6pr tip

issue number deadline for adverts date of publication1/15 1 Dec 2014 19 Dec 20142/15 8 Jan 2015 30 Jan 20153/15 5 Feb 2015 27 Feb 20154/15 5 Mar 2015 27 Mar 20155/15 3 Apr 2015 28 Apr 20156/15 5 May 2015 28 May 20157/15 4 Jun 2015 26 Jun 2015

issue number deadline for adverts date of publication8/15 3 Jul 2015 28 Jul 20159/15 6 Aug 2015 28 Aug 201510/15 7 sep 2015 30 sep 201511/15 7 Oct 2015 30 Oct 201512/15 5 Nov 2015 27 Nov 20151/16 3 Dec 2015 29 Dec 2015


schedule

specificationsYear: 48 Periodicity: monthlyNumber of pages: min. 44 Circulation: 106,000 copiesLayout/design: cover glossy chalk paper 115 g, inside ULTrA H 70 g, cutouts - cardboard 170 g, V1 binding Distribution: to subscribers and in the sales network

prices of ipad advertising in a package with print advertising *) individuallysluníčko (Little sun) CZK 28,000 CZK 47,500*) the total price of the package includes the iPad price plus the catalogue price of a printed full page advertisement.


(205 × 250 mm)185 × 230 mm

(100 × 250 mm)90 × 230 mm

(205 × 123 mm)185 × 113 mm

1/2

1/4

1/1 1/2 1/3

1/3

1/4

1/6pr tip

(65 × 250 mm)59 × 230 mm

(205 × 80 mm)185 × 75 mm

90 × 74 mm

advertising prices2/1 of a page CZK 150,0004th cover page CZK 143,0003rd cover page CZK 114,0002nd cover page CZK 129,000cardboard 1/1 CZK 114,0001/1 of a page CZK 95,0001/1 advertorial CZK 119,0002/1 advertorial CZK 188,0001/2 of a page CZK 65,0001/3 of a page CZK 50,0001/4 of a page CZK 42,0001/6 Pr TIP CZK 25,000surcharges specific placement + 25%, atypical formats + 50%, insertion, pasting according to agreementPrices do not include VAT.

(205 × 60 mm)185 × 54 mm

(100 × 123 mm)90 × 113 mm




schedule

specificationsYear: 71 Periodicity: monthlyNumber of pages: min. 48 Circulation: 48,000 copiesLayout/design: cover glossy chalk paper 115 g, inside UPM sTAr 70 g, supplement cardboard 170 g, V1 bindingDistribution: to subscribers and in the sales network

Mirror (bleed) dimensions 5 mm for cropping needs to be added to the net format for bleed adverts.in case of a double-page spread, we require each page as a separate document.

(205 × 280 mm)185 × 260 mm

(100 × 280 mm)90 × 260 mm

(205 × 138 mm)185 × 128 mm

1/2

1/4

1/1 1/2 1/3

1/3

1/4

1/6pr tip

(65 × 280 mm)58 × 260 mm

(205 × 90 mm)185 × 84 mm

90 × 84 mm

advertising prices2/1 of a page CZK 130,0004th cover page CZK 128,0003rd cover page CZK 102,0002nd cover page CZK 115,000cardboard 1/1 CZK 114,0001/1 of a page CZK 85,0001/1 advertorial CZK 107,0002/1 advertorial CZK 163,0001/2 of a page CZK 60,0001/3 of a page CZK 45,0001/4 of a page CZK 37,0001/6 Pr TIP CZK 23,000surcharges specific placement + 25%, atypical formats + 50%, insertion, pasting according to agreementPrices do not include VAT.

(205 × 67 mm)185 × 62 mm

(100 × 138 mm)90 × 128 mm





schedule

specificationsYear: 10 Periodicity: monthlyNumber of pages: min. 132 Circulation: 30,000 copiesLayout/design: cover glossy chalk paper 170 g + UV coating, inside 70 g UPM sTAr, V2 bindingDistribution: subscribers and the sales network (relay, Geco), controlled distribution, professional events (trade fairs, conferences)

(205 × 297 mm)181 × 258 mm

(98 × 297 mm)85 × 258 mm

(205 × 144 mm)181 × 124 mm

1/2

86 × 124 mm181 × 124 mm

55 × 258 mm

1/4 1/31/4

1/2



1/1 1/2 1/3 1/3

1/4

1/6pr tip

(63 × 297 mm)55 × 258 mm

(205 × 94 mm)181 × 81 mm

85 × 84 mm

advertising prices2/1 of a page CZK 110,0004th cover page CZK 105,0003rd cover page CZK 84,0002nd cover page CZK 95,0001/1 of a page CZK 70,0001/1 advertorial CZK 88,0002/1 advertorial CZK 138,0001/2 of a page CZK 48,0001/3 of a page CZK 37,0001/4 of a page CZK 30,0001/6 Pr TIP CZK 10,000catalogue advertising prices*1/2 of a page CZK 24,0001/3 of a page CZK 19,0001/4 of a page CZK 15,000* Placed in the back section of the magazine


(205 × 69 mm)181 × 60 mm

(97 × 143 mm) 86 × 124 mm

issue number deadline for adverts date of publication1/15 2 Dec 2014 23 Dec 20142/15 7 Jan 2015 30 Jan 20153/15 5 Feb 2015 27 Feb 20154/15 5 Mar 2015 27 Mar 20155/15 1 Apr 2015 24 Apr 20156/15 6 May 2015 29 May 2015

issue number deadline for adverts date of publication7–8/15 4 Jun 2015 26 Jun 20159/15 7 Aug 2015 31 Aug 201510/15 3 sep 2015 25 sep 201511/15 7 Oct 2015 30 Oct 201512/15 5 Nov 2015 27 Nov 20151/16 30 Nov 2015 22 Dec 2015

coMMenTs

suppleMenTs 2015supplements and special issues 2015

Binding format number of pages

type of paper (cover + inside block) titles deadline for adverts in K4

date of publication of 1st title

circulation 2015/cop-ies

list price 1/1 of a page

march 2015

traditional easter f.o.o.d.

v1 208 x 275 64+4 115g Kl + 70g lWc special issue (sold separately) 19 feb 12 mar 50,000 czK 129,000

april 2015

mÁmy radÍ (mum’s give advice)

v1 190 x 260 64+4 115g Kl + 65g lWc special issue (sold separately) 25 mar 15 apr 15,000 czK 129,000

connect v1 205 x 297 48+4 170g Kl + 70g upm ultra supplement to magazines computer 5, euro 15 and e15 stands

25 mar 15 apr 60,000 czK 130,000

may 2015

developer v1 171 x 250 80+4 150g Kl + 80g upm star supplement to Bydlení stavby reality 6 and e15 stands

6 may 29 may 60,000 czK 130,000

maminKa Byznys v2 208 x 275 128+4 170g Kl + glossy lamino coating + 70g ump star special issue (sold separately) 24 apr 15 may 50,000 czK 160,000

June 2015

mateŘÍdouŠKa spe-cial summer issue

v1 205 x 280 40+4+4 115g Kl + 70g upm ultra + 170 g Bo special issue (sold separately) 22 may 12 Jun 30,000 czK 85,000

slunÍČKo special holiday issue

v1 205 x 250 40+4+4 115g Kl + 70g ultra h + 170 g Bo special issue (sold separately) 7 may 1 Jun 60,000 czK 95,000

lÉto nÁKupy 2015 (summer shopping 2015)

v2 170 x 140 88+4 170g Kl + 80g upm star supplement to magazines Betynka 7, Bydlení stavby reality 7–8, dieta 7–8, f.o.o.d. 7–8, lidé a země 7, maminka 7, moje psychologie 7–8 and moje zdraví 7–8

29 may 23 Jun 330,000 czK 160,000

food BarBeQue supplement

v1 208 x 275 64+4 115g Kl + 70g lWc special issue (sold separately) 20 may 10 Jun 50,000 czK 129,000

July 2015

formen mini – travel version

v2 167 x 220 168+4 170g Kl + glossy uv coating + 90g Km special issue (sold separately) 8 Jun 1 Jul 10,000 czK 90,000

octoBer 2015

zen smart money v1 210 x 270 64+4 135g Kl + matte dispersive coating + 80g upm star supplement to euro 40, e15 stands 15 sep 5 oct 65,000 czK 130,000

connect v1 205 x 297 48+4 170g Kl + 70g upm ultra supplement to magazines computer 11, euro 41, e15 stands, vip database

22 sep 12 oct 60,000 czK 130,000

novemBer 2015

vÁnoce nÁKupy 2015 (christmas shopping 2015)

v2 170 x 140 144+4 170g Kl + 80g upm star supplement to magazines Betynka 12, By-dlení stavby reality 12, computer 12, dieta 12, f.o.o.d. 12, formen 12, lidé a země 12, maminka 12, moje psychologie 12 and moje zdraví 12

27 oct 20 nov 374,000 czK 180,000


pečení

cukroví

Tradiční & moderní

Sváteční recepty❅ perníčky❅ makronky❅ sušenky❅ dorty

VánočníJen29

Kč

speciál

supplements and special issues 2015

Binding format number of pages

type of paper (cover + inside block) titles deadline for adverts in K4

date of publication of 1st title

circulation 2015/cop-ies

list price 1/1 of a page

march 2015

traditional easter f.o.o.d.

v1 208 x 275 64+4 115g Kl + 70g lWc special issue (sold separately) 19 feb 12 mar 50,000 czK 129,000

april 2015

mÁmy radÍ (mum’s give advice)

v1 190 x 260 64+4 115g Kl + 65g lWc special issue (sold separately) 25 mar 15 apr 15,000 czK 129,000

connect v1 205 x 297 48+4 170g Kl + 70g upm ultra supplement to magazines computer 5, euro 15 and e15 stands

25 mar 15 apr 60,000 czK 130,000

may 2015

developer v1 171 x 250 80+4 150g Kl + 80g upm star supplement to Bydlení stavby reality 6 and e15 stands

6 may 29 may 60,000 czK 130,000

maminKa Byznys v2 208 x 275 128+4 170g Kl + glossy lamino coating + 70g ump star special issue (sold separately) 24 apr 15 may 50,000 czK 160,000

June 2015

mateŘÍdouŠKa spe-cial summer issue

v1 205 x 280 40+4+4 115g Kl + 70g upm ultra + 170 g Bo special issue (sold separately) 22 may 12 Jun 30,000 czK 85,000

slunÍČKo special holiday issue

v1 205 x 250 40+4+4 115g Kl + 70g ultra h + 170 g Bo special issue (sold separately) 7 may 1 Jun 60,000 czK 95,000

lÉto nÁKupy 2015 (summer shopping 2015)

v2 170 x 140 88+4 170g Kl + 80g upm star supplement to magazines Betynka 7, Bydlení stavby reality 7–8, dieta 7–8, f.o.o.d. 7–8, lidé a země 7, maminka 7, moje psychologie 7–8 and moje zdraví 7–8

29 may 23 Jun 330,000 czK 160,000

food BarBeQue supplement

v1 208 x 275 64+4 115g Kl + 70g lWc special issue (sold separately) 20 may 10 Jun 50,000 czK 129,000

July 2015

formen mini – travel version

v2 167 x 220 168+4 170g Kl + glossy uv coating + 90g Km special issue (sold separately) 8 Jun 1 Jul 10,000 czK 90,000

octoBer 2015

zen smart money v1 210 x 270 64+4 135g Kl + matte dispersive coating + 80g upm star supplement to euro 40, e15 stands 15 sep 5 oct 65,000 czK 130,000

connect v1 205 x 297 48+4 170g Kl + 70g upm ultra supplement to magazines computer 11, euro 41, e15 stands, vip database

22 sep 12 oct 60,000 czK 130,000

novemBer 2015

vÁnoce nÁKupy 2015 (christmas shopping 2015)

v2 170 x 140 144+4 170g Kl + 80g upm star supplement to magazines Betynka 12, By-dlení stavby reality 12, computer 12, dieta 12, f.o.o.d. 12, formen 12, lidé a země 12, maminka 12, moje psychologie 12 and moje zdraví 12

27 oct 20 nov 374,000 czK 180,000

Magazines/iPadAdvertising in magazines published for Apple iPad and tablets with the Android system

Basic format: full page 1536 × 2048 px, also included in the price:• video with a max. length of 30 s• hyper-link• gallery of max. three photographs displayed by clicking a buttonProcessing advertisements is included in the price.

When ordering in a package with printed advertising discount on ipad advertising of 50%!

surcharge formats• second video or video longer than 30 s (CZK 500/s)• more hyper-links (CZK 500/link)• more switchable pictures (CZK 1,000/picture)• more advertising pages (50% basic price/page)

source material for advertisingwe accept source material in standard formats (images: PDF, JPG, PNG,TIFF, video: M4V, MP4, AVI…), we reserve the right to convertimages and video to native iPad and Android formats while preservingthe highest possible quality.

schedulesDeadlines for ordering advertising and the submission of source material are the same asfor the respective printed magazine.

*sluníčko and euro in versions for apple ipad only

advertising prices for tablets in a package with print advertising* separatelyForMen CZK 51,000 CZK 85,000Computer CZK 30,000 CZK 49,500F.O.O.D. CZK 36,000 CZK 59,500strategie (strategy) CZK 11,700 CZK 19,500Lidé a Země (People and the earth) CZK 48,000 CZK 59,500sluníčko (Little sun) CZK 28,000 CZK 47,500euro CZK 36,000 CZK 59,500Maminka (Mother) CZK 42,000 CZK 70,000

* The total price of the package includes the price for tablets plus the list price of a printed full page advertisement.

Medical Services D I V I S I O N

schedule

specificationsPeriodicity: monthlyNumber of pages: 48+4Circulation: 40,000 copiesLayout/design: cover glossy chalk paper 115 g KL, inside 70 g UPM ULTrA, V1 bindingDistribution: to subscribers, at professional events - trade fairs, conferences, etc.,


advertising pricestitle page/bottom panel CZK 45,0002nd cover page CZK 78,0003rd cover page CZK 73,000 4th cover page CZK 82,0002/1 of a page CZK 99,0001/1 of a page CZK 64,0001/2 of a page CZK 36,0001/3 of a page CZK 26,0001/4 of a page CZK 19,000square CZK 22,000

classifieds prices1 line CZK 110

surcharge for specific placement 15 %insertion, pasting according to calculationcover tape according to calculationreprint according to calculation

classified ad prices83.6 × 174 mm CZK 14,50083.6 × 86 mm CZK 7,00083.6 × 262 mm CZK 21,50040 × 86 mm CZK 3,50040 × 130 mm CZK 5,00040 × 63 mm CZK 2,50083.6 × 63 mm CZK 5,50083.6 × 130 mm CZK 10,500

title page/banner215 × 50 mm

(235 × 297 mm) 215 × 276 mm

83 × 276 mm127 × 276 mm

215 × 138 mm215 × 92 mm

130 × 130 mm215 × 60 mm

1/2

1/3

square

1/4

1/1 1/21/3

bottom panel

83.6 × 262

83.6 × 63

83.6 × 130

83.6 × 86

83.6 × 174

40 ×

63

40 ×

130

40 ×

86

classified ads

You will find the full wording of our business terms and conditions at www.mf.cz/vop/mf-medical-digital-media

issue number deadline for adverts date of publication1/15 15 Jan 2015 26 Jan 20152/15 12 Feb 2015 23 Feb 20153/15 12 Mar 2015 23 Mar 20154/15 9 Apr 2015 20 Apr 20155/15 14 May 2015 25 May 20156/15 11 Jun 2015 22 Jun 2015



schedule

specificationsYear: 17 Periodicity: bimonthlyNumber of pages: min. 112+4 Circulation: 10,000 copiesLayout/design: cover glossy chalk paper 170 g + UV coating, inside 70 g UPM ULTrA, V1 bindingDistribution: to subscribers, members of professional organisations,at professional events - trade fairs, conferences, etc.supplement:Periodicity: 2× a yearNumber of pages: 64+4 Circulation: 10,000 copiesLayout/design: cover glossy chalk paper 170 g + UV coating, inside 70g UPM ULTrA, V1 bindingDistribution: to subscribers, members of professional organisations,at professional events - trade fairs, conferences, etc.


2nd cover page CZK 69,0003rd cover page CZK 64,0004th cover page CZK 75,0002/1 of a page CZK 99,0001/1 of a page next to the contents CZK 68,0001/1 of a page CZK 59,0001/2 of a page CZK 35,0001/3 of a page CZK 25,0001/4 of a page CZK 20,000The dimensions and prices of advertising in supplements are identical to the dimensions and prices of advertising in magazines

advertising prices in magazines and supplements

(215 × 295 mm)177 × 245 mm

(215 × 146 mm)177 × 126 mm

(104 × 295 mm)86 × 245 mm

86 × 120 mm

1/1

1/2

1/2 1/4

(215 × 99 mm)177 × 79 mm

1/3

separate special issue supplementissue deadline for adverts date of publicationPM Pneumologie 2 Apr 2015 21 Apr 2015PM Interna 19 Aug 2015 4 sep 2015

issue number deadline for adverts date of publication1/15 8 Dec 2014 5 Jan 20152/15 23 Feb 2015 10 Mar 20153/15 24 Apr 2015 12 May 20154/15 15 May 2015 1 Jun 20155/15 31 Aug 2015 15 sep 20156/15 14 Oct 2015 30 Oct 2015

2nd cover page CZK 69,0003rd cover page CZK 64,0004th cover page CZK 75,0002/1 of a page CZK 99,0001/1 of a page next to the contents CZK 68,0001/1 of a page CZK 59,0001/2 of a page CZK 35,0001/3 of a page CZK 25,0001/4 of a page CZK 20,000The dimensions and prices of advertising in supplements are identical to the dimensions and prices of advertising in magazines


schedule

specificationsYear: 1 Periodicity: quarterlyNumber of pages: 64+4 Circulation: 1,000 copiesLayout/design: cover glossy chalk paper 170 g + UV coating, inside 70 g UPM ULTrA, V1 bindingDistribution: to subscribers, members of professional organisations,at professional events - trade fairs, conferences, etc.


Prices:2nd cover page CZK 55,0003rd cover page CZK 50,0004th cover page CZK 60,0001/1 of a page CZK 45,0001/2 of a page CZK 30,0001/3 of a page CZK 20,0001/4 of a page CZK 15,000

advertising prices

(215 × 295 mm)177 × 245 mm

(215 × 146 mm)177 × 126 mm

(104 × 295 mm)86 × 245 mm

86 × 120 mm

1/1

1/2

1/2 1/4

(215 × 99 mm)177 × 79 mm

1/3

issue number deadline for adverts date of publication1/15 18 Nov 2014 2 Dec 20142/15 8 Apr 2015 24 Apr 20153/15 13 Aug 2015 31 Aug 20154/15 21 Oct 2015 9 Nov 2015



schedule

2nd cover page CZK 55,0003rd cover page CZK 50,0004th cover page CZK 60,0002/1 of a page CZK 80,0001/1 of a page next to the contents CZK 52,0001/1 of a page CZK 45,0001/2 of a page CZK 30,0001/3 of a page CZK 20,0002/3 of a page CZK 35,0001/4 of a page CZK 15,000square CZK 20,000surcharge for specific placement 15 %insertion, pasting according to calculation cover tape according to calculationreprint according to calculation

advertising prices specificationsPublished since: 5 Periodicity: quarterlyNumber of pages: 64+4 Circulation: 2,000 copiesLayout/design: cover glossy chalk paper 250 g + matte lamino, inside chalk paper 100 g, V1 bindingDistribution: to members of the Czech Academy of Dermatovenereology, subscribers, at professional events

(210 × 270 mm) 172 × 221 mm

(210 × 135 mm)172 × 116 mm

(132 × 132 mm) 113 × 113 mm

1/1

1/2

square

(210 × 90 mm)172 × 71 mm

(210 × 67 mm)172 × 48 mm

(72 × 270 mm)54 × 221 mm

(132 × 270 mm)113 × 221 mm

1/31/4

1/3

2/3

issue number deadline for adverts date of publication1/15 9 Feb 2015 25 Feb 20152/15 3 Jun 2015 19 Jun 20153/15 2 sep 2015 18 sep 20154/15 25 Nov 2015 11 Dec 2015


schedule

specificationsYear: 24 Periodicity: monthly Number of pages: 48 Circulation: 48,000 copies Distribution: to all physicians/members of the Czech Medical Chamber

advertising pricestitle page/banner CZK 55,0002nd cover page CZK 115,0003rd cover page CZK 95,0004th cover page CZK 135,0001/1 of a page CZK 95,0002/1 of a page CZK 135,0001/2 of a page CZK 55,0001/3 of a page CZK 42,0001/4 of a page CZK 30,0001/6 of a page CZK 25,0001/8 of a page CZK 20,000

classified ads according to calculationinsertion, pasting according to calculationcover tape according to calculation


title page/banner (210 × 42 mm )

(210 × 297 mm) (210 × 145 mm) 185 × 120 mm

(210 × 100 mm)185 × 79 mm

(210 × 77 mm) 185 × 59 mm

1/31/4

1/1

1/2

(70 × 297 mm) 59 × 245 mm

(54 × 297 mm) 44 × 245 mm 90 × 120 mm

59 × 120 mm 90 × 59 mm

(102 × 297 mm) 90 × 245 mm

1/3

1/4

1/4

1/6

1/8

1/2

banner

issue number deadline for adverts date of publication1/15 7 Jan 2015 19 Jan 20152/15 4 Feb 2015 16 Feb 20153/15 4 Mar 2015 16 Mar 20154/15 1 Apr 2015 13 Apr 20155/15 29 Apr 2015 11 May 20156/15 3 Jun 2015 15 Jun 2015

issue number deadline for adverts date of publication7–8/15 8 Jul 2015 20 Jul 20159/15 2 sep 2015 14 sep 201510/15 7 Oct 2015 19 Oct 201511/15 4 Nov 2015 16 Nov 201512/15 2 Dec 2015 14 Dec 2015

Medical ServicesD I V I S I O N

schedule

2nd cover page CZK 55,0003rd cover page CZK 50,0004th cover page CZK 60,0001/1 of a page next to the contents CZK 52,0001/1 of a page CZK 45,000

Advertising in other formats is possibleby individual agreement.

insertion, pasting according to calculation cover tape according to calculationreprint according to calculation

advertising prices specificationsYear: 9 Periodicity: quarterlyNumber of pages: 48+4 Circulation: 4,500 copiesLayout/design: cover 150g glossy chalk paper + glossy lamino coating 1/0, inside 70g UPM ULTrA, V1 bindingDistribution: to subscribers, at professional events - trade fairs, conferences, etc.,

(210 × 297 mm) 185 × 247mm

1/1

issue number deadline for adverts date of publication1/15 28 Jan 2015 13 Feb 20152/15 21 Apr 2015 7 May 20153/15 24 Jun 2015 10 Jul 20154/15 19 Oct 2015 4 Nov 2015

Mirror (bleed) dimensions 5 mm for cropping needs to be added to the net format for bleed adverts. Prices do not include VAT.


schedule

2nd cover page CZK 55,0003rd cover page CZK 50,0004th cover page CZK 60,0001/1 of a page CZK 45,0001/2 of a page CZK 30,0001/3 of a page CZK 20,0001/4 of a page CZK 15,000surcharge for specific placement 15 %insertion, pasting according to calculation reprint according to calculation

advertising prices specificationsYear: 9 bimonthlyNumber of pages: 40+4 Circulation: 1,200 copiesLayout/design: cover 150g glossy chalk paper + glossy lamino coating 1/0, inside 100g glossy chalk paper, V1 bindingDistribution: to subscribers, at professional events - trade fairs, conferences, etc.

(210 × 297 mm) 185 × 247mm

(210 × 99 mm)185 × 79 mm

(210 × 74 mm)185 × 54 mm

(70 × 297 mm) 58 × 247 mm

(210 × 148 mm)185 × 128 mm

1/1

1/3

1/4

1/3

1/2

issue number deadline for adverts date of publication1/15 5 Jan 2015 21 Jan 20152/15 4 Mar 2015 20 Mar 20153/15 4 May 2015 21 May 20154/15 2 Jul 2015 22 Jul 20155/15 7 sep 2015 23 sep 20156/15 4 Nov 2015 20 Nov 2015



specifications Year of issue: 21Periodicity: four times a yearCirculation: 2,000 copies

specifications Year of issue: 95Periodicity: six times a yearCirculation: 3,500 copies

specifications Year of issue: 23Periodicity: four times a yearCirculation: 500 copies








specifications Year of issue: 56Periodicity: twice a yearCirculation: 350 copies





Czech Medical Association of J. E. Purkyně


Medical Services D I V I S I O NCzech Medical Association of J. E. Purkyně

(105 × 270 mm)*

1/2

(210 × 135 mm)

1/2

(210 × 270 mm)

1/1

1/16

classified ads

1/8

1/4

(110 × 135 mm)*

1/4

1/16 (78 × 24 mm)1/8 (78 × 52 mm)

1/4 (78 × 108 mm)

non-standard formats according to calculationinsertion, pasting according to calculationreprint according to calculationcover tape according to calculation

1/3

(210 × 90 mm)

1/4

(210 × 67 mm)

Classified ad priCes

1/16 1/8 1/4

CZK 1,000 CZK 2,000 CZK 4,000

CZK 1,500 CZK 3,000 CZK 6,000

CZK 1,000 CZK 2,000 CZK 4,000

CZK 1,500 CZK 3,000 CZK 6,000

CZK 1,500 CZK 3,000 CZK 6,000

CZK 1,500 CZK 3,000 CZK 6,000

CZK 1,000 CZK 2,000 CZK 4,000

CZK 1,000 CZK 2,000 CZK 4,000

CZK 1,000 CZK 2,000 CZK 4,000

CZK 1,000 CZK 2,000 CZK 4,000

CZK 1,000 CZK 2,000 CZK 4,000

CZK 2,000 CZK 4,000 CZK 8,000

CZK 1,000 CZK 2,000 CZK 4,000

CZK 1,000 CZK 2,000 CZK 4,000

CZK 1,000 CZK 2,000 CZK 4,000

*Transfusions – 1/2 portrait 103 × 270 mm, 1/4 portrait 103 × 135 mm

Magazine advertising priCes

4th cover page 3rd cover page 2nd cover page 1/1 at the content page 1/1 1/2 1/3 1/4

acta Chirurgiae plasticae CZK 39,000 CZK 33,000 CZK 36,000 CZK 35,000 CZK 30,000 CZK 20,000 CZK 13,500 CZK 10,000

anesteziologie a intenzivní medicína CZK 58,500 CZK 49,500 CZK 54,000 CZK 52,000 CZK 45,000 CZK 30,000 CZK 20,000 CZK 15,000

Časopis lékařů českých CZK 39,000 CZK 33,000 CZK 36,000 CZK 35,000 CZK 30,000 CZK 20,000 CZK 13,500 CZK 10,000

Česká gynekologie CZK 58,500 CZK 49,500 CZK 54,000 CZK 52,000 CZK 45,000 CZK 30,000 CZK 20,000 CZK 15,000

Česko-slovenská pediatrie CZK 58,500 CZK 49,500 CZK 54,000 CZK 52,000 CZK 45,000 CZK 30,000 CZK 20,000 CZK 15,000

Česká revmatologie CZK 58,500 CZK 49,500 CZK 54,000 CZK 52,000 CZK 45,000 CZK 30,000 CZK 20,000 CZK 15,000

Česká stomatologie a praktické zubní lékařství CZK 39,000 CZK 33,000 CZK 36,000 CZK 35,000 CZK 30,000 CZK 20,000 CZK 13,500 CZK 10,000

epidemiologie, mikrobiologie, imunologie CZK 39,000 CZK 33,000 CZK 36,000 CZK 35,000 CZK 30,000 CZK 20,000 CZK 13,500 CZK 10,000

geriatrie a gerontologie CZK 39,000 CZK 33,000 CZK 36,000 CZK 35,000 CZK 30, 000 CZK 20,000 CZK 13,500 CZK 10,000

Otorinolaryngologie a foniatrie CZK 39,000 CZK 33,000 CZK 36,000 CZK 35,000 CZK 30,000 CZK 20,000 CZK 13,500 CZK 10,000

pracovní lékařství CZK 39,000 CZK 33,000 CZK 36,000 CZK 35,000 CZK 30,000 CZK 20,000 CZK 13,500 CZK 10,000

praktický lékař CZK 84,500 CZK 71,500 CZK 78,000 CZK 75,000 CZK 65,000 CZK 43,000 CZK 29,000 CZK 22,000

rehabilitace a fyzikální lékařství CZK 39,000 CZK 33,000 CZK 36,000 CZK 35,000 CZK 30,000 CZK 20,000 CZK 13,500 CZK 10,000

revizní a posudkové lékařstvÍ CZK 39,000 CZK 33,000 CZK 36,000 CZK 35,000 CZK 30,000 CZK 20,000 CZK 13,500 CZK 10,000

transfuze a hematologie dnes CZK 39,000 CZK 33,000 CZK 36,000 CZK 35,000 CZK 30,000 CZK 20,000 CZK 13,500 CZK 10,000


medical services BooksTechnical specifications and advertising prices differ for individual titles and are therefore not given here.

advertising formats4th cover page3rd cover page2nd cover pagefront page of the front end-paperback page of the front end-paperfront page of the back end-paperback page of the back end-paperpage next to the table of contents 1page next to the table of contents 2page in the textbookmark in book 1bookmark in book 2

192 × 277 mm 192 × 130 mm 94 × 130 mm

Client Titles D I V I S I O NPřErovské Listy

pŘerovsKÉ listy have been published by the Municipal Council of Přerov for thirteen years. The aim of Přerovské listy is to provide a regular information service about events in the city. It also provides an overview and useful information, tips and notices of social, cultural and sporting events held in the city or region. It is distributed to the mailboxes of all residents in the City of Přerov, free of charge.

specificationsYear: 14 Periodicity: monthly Number of pages: 16 Circulation: 22,000 copiesLayout/design: 70g LwC

Placement of adverts is not possible: on pages 1–3 inclusiveMirror dimensions: 192 × 277 mm (including pagination) editorial - text dimensions: 192 × 260 mm

distriButionFree to the mailboxes of all residents in the City of Přerov, on stands in City of Přerov information centres

information

Distribution will take place in the first week of the month.

It is important to maintain the width of columns: 1 column 45 mm 2 columns 94 mm 3 columns 143 mm 4 columns 192 mm Minimum dimensions of display adverts: 1 column of 20 mmBleed graphics are not possible, only mirror typeset.

1/1 of a page CZK 27,7001/2 of a page CZK 13,0001/4 of a page CZK 6,5001 mm/column CZK 25

discounts – repeats 3 repeats 15 %6 repeats 25 %12 repeats 40 %agency commission 15 %

surcharges back page sport +50 %editorial page (we guarantee 50% editorial text and photographs) +25 %floating advert +50 %placement in cultural tips +30 % (advertising dimensions in 1 column only)

Prices do not include 21% VAT.

1/1

1/2 1/4

schedule


issue number deadline for adverts date of publication2/15 16 Jan 2015 28 Jan 20153/15 13 Feb 2015 25 Feb 20154/15 13 Mar 2015 25 Mar 20155/15 10 Apr 2015 22 Apr 20156/15 15 May 2015 27 May 20157/15 12 Jun 2015 24 Jun 2015


medical services BooksTechnical specifications and advertising prices differ for individual titles and are therefore not given here.

advertising formats4th cover page3rd cover page2nd cover pagefront page of the front end-paperback page of the front end-paperfront page of the back end-paperback page of the back end-paperpage next to the table of contents 1page next to the table of contents 2page in the textbookmark in book 1bookmark in book 2

On-line D I V I S I O N

specificationsMaximum data size of banners: 50 kBAcceptable formats: FLAsH, JPeG, GIFMaximum data size of direct mail: 250 kB

format dimensions

Leaderboard 1,000 × 100/200square 300 × 300skyscraper 300 × 600wallpaper 480 × 300Pr article 2,500 characters, image, UrLCommercial message 60 × 40 + 75 ch.VideoAd 1,000 × 200, 300 × 300, 300 × 600Interstitial 800 × 600Branding 1,052 × 100/200 + 2× 120 × 600Hypertext max. 200 charactersDirect mail XHTML document

aDVeRTisinG pacKaGes offeReD BY MlaDá fRonTa a. s.

general conditions• The special price of packages only applies to advertisements in one campaign (one advertiser, one brand)• The special price of packages only applies to advertisements published within one month• The special price of packages only applies to advertisements ordered for all titles in the package•The special price of packages applies to a min. format of 1/4 of a page and the format of advertisements must be the same in all titles• The special price of packages is the list price and is subject to customary client discounts• Dimensions of individual adverts according to the technical specifications of individual titles

MF MEN LIFESTYLE + FORMEN + ZEN + LIDÉ A ZEMĚ = 20% discount 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 182,000 CZK 223,000 CZK 289,000 CZK 419,000discount 20 % 20 % 20 % 20 %discounted price CZK 145,600 CZK 178,400 CZK 231,200 CZK 335,200 MF DESIGN BYDLENÍ STAVBY REALITY + FORMEN + MOJE PSYCHOLOGIE = 20% discount 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 227,000 CZK 276,000 CZK 358,000 CZK 520,000discount 20 % 20 % 20 % 20 %discounted price CZK 181,600 CZK 220,800 CZK 286,400 CZK 416,000 MF WOMEN DIETA + F.O.O.D. + MOJE PSYCHOLOGIE + MAMINKA + MOJE ZDRAVÍ + BETYNKA = 25% 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 371,000 CZK 457,000 CZK 590,000 CZK 857,000discount 25 % 25 % 25 % 25 %discounted price CZK 278,250 CZK 342,750 CZK 442,500 CZK 642,750 MF HOUSEWIFE DIETA + F.O.O.D. + MAMINKA + BETYNKA = 20% discount 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 246,000 CZK 303,000 CZK 391,000 CZK 568,000discount 20 % 20 % 20 % 20 %discounted price CZK 196,800 CZK 242,400 CZK 312,800 CZK 454,400

MF LUXURY FORMEN + MOJE PSYCHOLOGIE + ZEN = 15% discount 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 197,000 CZK 239,000 CZK 310,000 CZK 450,000discount 15 % 15 % 15 % 15 %discounted price CZK 167,450 CZK 203,150 CZK 263,500 CZK 382,500 MF TOP FORMEN + MOJE PSYCHOLOGIE + LIDÉ A ZEMĚ + ZEN + COMPUTER = 20% discount 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 294,000 CZK 361,000 CZK 468,000 CZK 678,000discount 20 % 20 % 20 % 20 %discounted price CZK 235,200 CZK 288,800 CZK 374,400 CZK 542,400 MF WOMEN LIFESTYLE MOJE PSYCHOLOGIE + ZEN + MAMINKA = 25% discount 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 197,000 CZK 239,000 CZK 310,000 CZK 450,000discount 25 % 25 % 25 % 25 %discounted price CZK 147,750 CZK 179,250 CZK 232,500 CZK 337,500 MF MEN LIFESTYLE FORMEN + ZEN = 20% discount 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 127,000 CZK 154,000 CZK 200,000 CZK 290,000discount 20 % 20 % 20 % 20 %discounted price CZK 101,600 CZK 123,200 CZK 160,000 CZK 232,000

aDVeRTisinG pacKaGes offeReD BY MlaDá fRonTa a. s.

general conditions• The special price of packages only applies to advertisements in one campaign (one advertiser, one brand)• The special price of packages only applies to advertisements published within one month• The special price of packages only applies to advertisements ordered for all titles in the package•The special price of packages applies to a min. format of 1/4 of a page and the format of advertisements must be the same in all titles• The special price of packages is the list price and is subject to customary client discounts• Dimensions of individual adverts according to the technical specifications of individual titles

MF FAMILY MAMINKA + BETYNKA + SLUNÍČKO + MATEŘÍDOUŠKA = 20% discount 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 215,000 CZK 260,000 CZK 338,000 CZK 490,000discount 20 % 20 % 20 % 20 %discounted price CZK 172,000 CZK 208,000 CZK 270,400 CZK 392,000 MF HEALTH DIETA + MAMINKA + MOJE ZDRAVÍ + BETYNKA = 20% discount 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 246,000 CZK 303,000 CZK 391,000 CZK 568,000discount 20 % 20 % 20 % 20 %discounted price CZK 196,800 CZK 242,400 CZK 312,800 CZK 454,400 MF FINANCE EURO + E15 = 15% discount 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 130,180 CZK 160,535 CZK 240,360 CZK 464,260discount 15 % 15 % 15 % 15 %discounted price CZK 110,653 CZK 136,455 CZK 204,306 CZK 394,621 MF MANAGEMENT EURO + E15 + PRÁVO & BYZNYS = 15% discount 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 170,180 CZK 214,535 CZK 314,360 CZK 594,260discount 15 % 15 % 15% 15 %discounted price CZK 144,653 CZK 182,355 CZK 267,206 CZK 505,121

MF BUSINESS EURO + PROFIT = -15% discount 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 98,000 CZK 116,000 CZK 170,000 CZK 310,000discount 15 % 15 % 15 % 15 %discounted price CZK 83,300 CZK 98,600 CZK 144,500 CZK 263,500 MF MARKETING E15 + ZEN + STRATEGIE = 15% discount 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 152,180 CZK 191,535 CZK 265,360 CZK 454,260discount 15 % 15 % 15 % 15 %discounted price CZK 129,353 CZK 162,805 CZK 225,556 CZK 386,121 MF BUSINESS STYLE EURO + ZEN = 15% discount 1/4 of a page 1/3 of a page 1/2 of a page 1/1 of a pagestandard price CZK 127,000 CZK 149,000 CZK 210,000 CZK 350,000discount 15 % 15 % 15 % 15 %discounted price CZK 107,950 CZK 126,650 CZK 178,500 CZK 297,500

coMMenTs

Mladá fronta a. s.Mezi Vodami 1952/9

143 00 prague 4-ModřanyiČ (iD no.): 49240315, DiČ (Tax iD no.): cZ49240315

tel.: 225 276 111, fax: 225 276 222e-mail: [email protected]

www.mf.cz