price: 3,75 UAH advertising page cost: (with taxes) circulation: 280.00 0 readers’ audience of 1 issue: (Source: MMI’2007/1- Ukraine) 435,26 publication frequency: weekly 7.700 USD What is in your hands What is in your hands ? ? magazine for women is published since March 2002
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price: 3,75 UAH
advertising page cost:(with taxes)
circulation: 280.000
readers’ audience of 1 issue:(Source: MMI’2007/1-Ukraine) 435,26
publication frequency:
weekly
7.700 USD
What is in your handsWhat is in your hands??magazine for women
is published since March 2002
“Dobrye sovety” – is a monthly magazine for women.
In every issue one can find the latest fashion trends, secrets of attractiveness, strong health, homely home and harmony in relations with relatives. The readers’ questions are answered by qualitative specialists – masters of style and cosmetologists, doctors, legal experts and psychologists.
How to make the right choice in the abundance of foodstuff and household appliances? “Dobrye sovety” special tests will help the readers. Where to go on a vacation-tour or which excursion take for the weekend? The magazine offers detailed information about the trips across the Ukrainian cities and towns as well as foreign resorts. Something-tasty-to-cook-lovers will be pleasantly surprised – when buying the magazine in every issue they will find 8 recipes on the cards, which they can collect.
And still more – one can find fascinating life-stories, crossword, horoscope and different funny stories. “Dobrye sovety” – is a true friend with whom it is always interesting!“Dobrye sovety” – for all occasions!
EVERYONE NEEDS THEMEVERYONE NEEDS THEM!!
Structure of the magazineStructure of the magazineThe main rubrics and their share in the total volume of the magazineThe main rubrics and their share in the total volume of the magazine
Important trifles (pieces of advise,
consultations)9%
Theme of the issue11%
Secrets of choice12%
Psychology, relationship, family,
sex22%
Your style (fashion, make-up, beauty)
17%
Home encyclopedia,
cookery8%
Travelling7%
Leisure time6%
Healthy alphabet
5%
My story (celebrities)3%
The best consultant for allThe best consultant for all occasionsoccasions
Real guide in the abundance of goods and servicesReal guide in the abundance of goods and services Different goods and services ratings
obtained on the basis of fair marketing surveys in rubrics:
• ««Good choiceGood choice»» ((description of some foodstuffdescription of some foodstuff))
• ««Tasting roomTasting room»» (tests of the foodstuff(tests of the foodstuff))
will help to familiarize with the big will help to familiarize with the big choice of foodstuff and household choice of foodstuff and household devicesdevices
CosmetologistCosmetologist, , hairdresserhairdresser, , visagistevisagiste Secrets of attractiveness,
the latest fashion trends in rubrics:
• «CareCare & concern& concern»»• ««Fashion conceptsFashion concepts»»• ««StyleStyle & charm& charm»»• ««In front of the mirrorIn front of the mirror»»
help a woman always to look glamorous
Family doctorFamily doctor• Useful recommendations
in the rubric ««Be healthyBe healthy!»!»
help our readers to keep fit
• And rubric ««Without prescriptionWithout prescription»» gives advice how to do it
without doctors’ or medicines’ help
On the kitchenOn the kitchen
• Recipes, hints, recommendations from the life experience in rubrics
««Health menuHealth menu»,», ««Finger-lickingFinger-licking!»!» for the chief-cook as well as for
culinary «dummies»
• In every issue 8 8 cards with recipescards with recipes to gather your own collection
Special offerSpecial offer::
sponsorship of the rubricsponsorship of the rubric
«8 «8 cards with cards with recipesrecipes»»
• Women 20 – 54 years old ((72,572,5%)%)
• With higher and secondary education (90,690,6%%)
• Working (60,660,6%%)
• Married ((64,264,2%) %)
Women taking care of themselves and of Women taking care of themselves and of the their relatives’the their relatives’ comfortcomfort, , and at the and at the same time wishing to make a careersame time wishing to make a career..
Source: MMI’2007/1-Ukraine. City population of Ukraine from 12 up to 65 years.
We are asked for advice byWe are asked for advice by
Source: MMI’2007/1-Ukraine. City population of Ukraine from 12 up to 65 years.
We are trusted toWe are trusted toДобрые советы Структура Украины Читательская аудитория Аффинити 100 = все население Украины 12-65
Читательская аудиторияDobrie Sovety demographic data of Ukraine share of readers affinity 100 = all population of Ukraine 12-6517633,6 in percent in percent in thsd. in percent index