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Prezna A/B Testing, Native Ad Solution

Jan 25, 2017

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Mirza Polovina
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Page 1: Prezna A/B Testing, Native Ad Solution
Page 2: Prezna A/B Testing, Native Ad Solution

THE PAINS...THE PAINS...Do you log on to Outbrain, Taboola,RevContent, Content.ad, YahooGemini... to create the exact same ads?

Do you spend a lot of time creating advariations?

Do you make TONS of campaignadjustments per day in those samenetworks?

Page 3: Prezna A/B Testing, Native Ad Solution

WE BUILT WE BUILT PREZNAPREZNA

Page 4: Prezna A/B Testing, Native Ad Solution

CREATECREATECAMPAIGNSCAMPAIGNS

Page 5: Prezna A/B Testing, Native Ad Solution

"Publish everywhere." -Robert Simon

Page 6: Prezna A/B Testing, Native Ad Solution

A/BA/BTEST TEST MOREMOREADSADS

Headline Ctr%A 2%B 1.8%

Page 7: Prezna A/B Testing, Native Ad Solution

10 headlines + 10 images =

100 ad variations

Page 8: Prezna A/B Testing, Native Ad Solution

Preview & Save

Page 9: Prezna A/B Testing, Native Ad Solution

PUSH PUSH CAMPAIGNSCAMPAIGNS TOTO MULTIPLEMULTIPLENETWORKSNETWORKS

Page 10: Prezna A/B Testing, Native Ad Solution

Push straight to Outbrain, Taboola, RevContent &more via API or rss link

Page 11: Prezna A/B Testing, Native Ad Solution

Input campaign settings fully inside of Prezna

Page 12: Prezna A/B Testing, Native Ad Solution

ACCESS ACCESS REPORTING REPORTING INTELLIGENCE INTELLIGENCE

Page 13: Prezna A/B Testing, Native Ad Solution

YOU CAN SEE THE CAMPAIGN OVERVIEWYOU CAN SEE THE CAMPAIGN OVERVIEW

......OR OR LOOK INTO THE DETAILED REPORTSLOOK INTO THE DETAILED REPORTS

Page 14: Prezna A/B Testing, Native Ad Solution

INDIVIDUAL CREATIVE REPORTSINDIVIDUAL CREATIVE REPORTS

Page 15: Prezna A/B Testing, Native Ad Solution

HEADLINES REPORTHEADLINES REPORT

Page 16: Prezna A/B Testing, Native Ad Solution

GROUP SNAPSHOT REPORTGROUP SNAPSHOT REPORT

Page 17: Prezna A/B Testing, Native Ad Solution

C O M I N GC O M I N G

V E R YV E R YS O O NS O O N

Page 18: Prezna A/B Testing, Native Ad Solution

AUTOMATION RULESAUTOMATION RULES

A b i l i t y t o s e t c o n d i t i o n a l r u l e s

" I f c a m p a i g n h i t s b u d g e t a n db o u n c e ra t e i s b e l ow X ,t h e n i n c re a s e b u d g e t b y Y "

" I f a d c re a t i v e re c i ev e d Xc l i c k s a n d C T R % i s b e l o w X ,t h e n p a u s e c re a t i v e "

Page 19: Prezna A/B Testing, Native Ad Solution

PRICINGPRICINGFREE FOR AFREE FOR A

LIMITED TIMELIMITED TIME

Page 20: Prezna A/B Testing, Native Ad Solution

[email protected]

facebook.com/prezna

twitter.com/preznacom