Prezentacija Donorams(2)(2) Vi

Education of Healthy Education of Healthy Nutrition and Physical Nutrition and Physical

Activity at SchoolsActivity at Schools

Deimantė Žebrauskaitė, Deimantė Žebrauskaitė, directordirector

Charity foundationCharity foundation “ “Food BankFood Bank””

ContentContent

• Information about the project: – strategical goals;– the pilot project –

• goals and anticipated results; – project strategy;

• Added value for communities, donors;

• Partners roles;

Project backgroundProject background

• Strong stereotypes: food product can be only “healthy” or “not healthy”;

• Tendency to choose either cheaper, affordable food or “healthy” food;

• Strong influence of Lithuanian nutrition traditions;

• The society lacks basic information on healthy nutrition.

Project backgroundProject background

• National Children Welfare Policy 2005-2012 And its strategic action plan.

• Conference “Decreasing obesity and the encouragement of physical activity in Lithuania: problems and possible solutions” – organized by Ministry of Health (2006); – adopted resolution to launch new

programs of physical activity in schools.

Project backgroundProject background

• National Public Health Monitoring Program (2007-2009);

• Children’ Health Improvement Program 2008-2012;

• Round table discussion with food producers – organized by the Ministry of Health (2008); – underlined need to educate general public

on healthy nutrition;

Project backgroundProject background

• The National Nutrition Center had established the Public Health Educational Department

• This center has assigned the Public Relations Bureau under its auspices;

• Schools had expressed need for modern education tools on healthy nutrition and physical activity.

Mid term visionMid term vision

• Formed and coherently implemented National Policy on Healthy Lifestyle.

Large picture plansLarge picture plans• National Agreement for implementation of

Education Program on Healthy Lifestyle; • Creating a group in charge of implementation

of this Program;• Preparing and presenting guidebooks for

schools that will facilitate implementation the Program in schools;

• Initiating and financing educational projects for school communities;

• Periodically conducting public opinion polls.

Project goalProject goal

• To form skills of healthy nutrition and physical activity amongst youth and their families while employing synergy of food producers and governmental institutions.

Project tasksProject tasks• To introduce principles of healthy nutrition

and physical activity to school communities;• To present the guidebook for teachers

“Education of healthy nutrition and physical activity at schools” and to motivate them to use it in their daily schedule;

• To initiate attractive education methods for youth;

• To promote the topic of healthy nutrition and physical activity in media, particularly through the project activities.

Project frameworkProject framework

• The project is designed for Vilnius and Kaunas region;

• Target audience – 6-7 graders;• the school year of 2009 – 2010; • Project duration – 12 months.

Project target groupsProject target groups

• Educators: school principals teachers;• Parents: chairpersons of schools boards;• Public health experts;• General public;

Motives to take partMotives to take part

• Fun activities designed for youth;• Educators raise their qualification;• Schools receive guidebooks;• Schools receive extra scores for their

certification;• Final event for most active participants of the

project.

Achievements Achievements and plansand plans

2008 – 2009 m.

- Partnership with Ministries of Health and Education and Science, media: Daily newspapers “Panevezio balsas” and “Gimtasis Rokiskis“, journal “Sveikas zmogus”.-Situation analysis: survey on schoolchildren healthy lifestyle habits in Panevezys region. -- Project presentation: 7 seminars and press conference - Implementation of the project:

Guidebook “Education of well-balanced nutrition and physical activity at school” for the teachers; Publication of booklet for youth.Preparation of regulations for 2 contest for schools:“My dream break” and “Healthiada”;19 schools commemorated Europe’s Healthy Nutrition Day.

- Project publicity- Planned final means:

Repeated survey of students;Press conference;Final thanksgiving event.

- Partnership with media;

- Project presentation for teachers:18 seminars in Vilnius and Kaunas regions. The seminar topics:

Project presentation;Presentation of methodical publication ;Presentation of teachers’ experience.

- Implementation of the project: Publishing of the methodical publication ant the booklet. Celebration the European Healthy Nutrition Day. Organization of the contests in schools.

- Project publicity ;

- Final thanksgiving event for: -teachers, students, journalists

- Press conference.

2009 – 2010 m.

Pilot project results in Panevežys region Plans for Vilnius and Kaunas regions

Added valueAdded value

Participation of socially responsible business in implementing National Children Health Improvement program for 2008-2012.

Relevant social problems solving in cooperation with socially responsible business companies.

Emphasis of healthy nutrition and physical activity problem, society receives additional information; Teachers and students become important communication channel about healthy nutrition.

Business Government Community

•Government acknowledges the value of cooperation with business companies in solving social problems. •Better business relations with the government, increased mutual confidence. •The attention of media to the project gives new opportunities for corporate communication, especially ror positioning as socially responsible business;•The results of external communication:

- Special monthly heading in regional daily paper. -28 publications and media coverage of the press conference presentations. -12 publications dedicated to the European Healthy Nutrition Day

•Government acknowledges the value of cooperation with business companies in solving social problems. •Better business relations with the government, increased mutual confidence. •The attention of media to the project gives new opportunities for corporate communication, especially ror positioning as socially responsible business;•The results of external communication:

- Special monthly heading in regional daily paper. -28 publications and media coverage of the press conference presentations. -12 publications dedicated to the European Healthy Nutrition Day

Role of project partnersRole of project partners

Provide political support ;

Sit in the donor’s board ;

Motivate schools communities;

Delegate the experts;

Provide data and information for media publicity.

“Food bank” DonorsMinistry of Education and

Science, Ministry of Health

Implements the project plans, administrates and monitors the implementation of project activities;

Arranges and presents quarterly and annual report for donors board;

Raises financial support from different sources;

Provides data and information for media publicity.

Approve project activities

Provide funding;

Approve reports presented by the “Food Bank” ;

Delegate company representatives to the donors board.

Education of healthy nutEducation of healthy nutritionrition and physical and physical activity activity inin schools schools

Project managementProject management

IV. FB is fundraising for the project of the coming year.

I. FB presents the project plan and yearly budget to donors board;

Donors board approves them.

III. At the end of the project FB present final report and the budget for the donors board approval.

II. FB provides quarterly financial and activity report to the donors board.

Donors’ board confirms it.

Donors boardDonors board

Budget control

Food bankFood bank

Reporting for the funding received

Incentives for donorsIncentives for donors• Healthy consumer and culture of healthy

lifestyle is being nurtured; • Participation of representatives of Ministry of

Health and Ministry of Education and Science will encourage trust amongst the government and food producers;

• While communicating the project to target audience, project donors will be publicly presented as socially responsible businesses;

• Project communication through various channels and activities will give the donor new possibilities for corporate communication.

Project costs Project costs

• Project activities – 78 000 Lt;• Project management – 38 000 Lt;• External communication – 28 000 Lt;• Total: 144 000 Lt;

Project partnersProject partners commitmentcommitment

• Providing at least 1000 LTL per month to the project implementation;

• Product brands should not be communicated during the project.