Prezentace z konference Webexpo 2014

Absolut Growth Hacking

Filip Dřímalkawww.drimalka.com

@drimalka1

FILIP DRIMALKA: ABSOLUT GROWTH HACKING

Filip Dřímalka

Marketing & Business Development

Čím se živím?

www.ef1.czwww.know-how-klub.czwww.easytask.czwww.filetrec.com

Čím se bavím?

www.drimalka.com I @drimalka2


Filip Dřímalka


Projects


Čím se bavím?



Filip Dřímalka


Projects


Fun



Why me & growth hacking?

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Content

1. What is growth hacking

2. Five pillars of growth hacking

I. Product

II. Acquisition III. Activation IV. Referrals

V. Retention

7. Work hacking

8. Resources

9. Q&As


What is “growth hacking”?

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GROWTH HACKING = MARKETING


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GROWTH HACKING = MARKETING 2.0


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Characteristics of growth hacking


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INNOVATIVE


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LOW COST


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TECHNOLOGICAL


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BEHAVIORAL


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ON THE EDGE


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On the edge


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Famous growth hacking case studies?


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NO!

I prefer my own case studies and experience.


Five pillars of growth hacking

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PRODUCT

ACQUISITION

ACTIVATION

REFERRAL

RETENTION


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PRODUCT

ACQUISITION

ACTIVATION

REFERRAL

RETENTION


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PRODUCT

ACQUISITION

ACTIVATION

REFERRAL

RETENTION


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PRODUCT

ACQUISITION

ACTIVATION

REFERRAL

RETENTION


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PRODUCT

ACQUISITION

ACTIVATION

REFERRAL

RETENTION


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PRODUCT

ACQUISITION

ACTIVATION

REFERRAL

RETENTION


Product

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Product market fit

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Product market fit

Transition to growth Growth


Listen to people

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Use live chat

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Because of Skype Because of mobile app


Use live chat

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Use other communication tools

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Use questionnaires

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Fake it till you make it

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but, don’t forget that...

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“People don't know what they want until you show it to them.”

Steve Jobs


Measure & learn

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Measure & learn

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Measure & learn

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Acquisition

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Content marketing

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Attract Convert Transform

Content marketing

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Content marketing

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Link sharing Tips&tricks Ebooks

Blogs Q&As Webinars


Content marketing

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Webinars


Content marketing

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Webinars


Content marketing

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Ebooks


Content marketing

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Ebooks


Content marketing

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Ebooks


Content marketing

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Testing what works


Cold emailing

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Reversed mechanical turk


Cold emailing

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Hi [first name], I was browsing [website_name] and I came across your profile.

I noticed that you mentioned [profile_keyword] and I thought you would be interested to learn about what

we do...

(EXTREMELY PERSONALISED MESSAGES)

Source: http://blog.import.io/post/10000-leads-in-10-minutes


Cold emailing

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SEM

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SEM

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Outsource high profile SEM people


Partnerships

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“Our success has really been based on partnerships from the very beginning.”

Bill Gates


Partnerships

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Types of partnerships

Option 1

Option 2

Partner 1 Partner 2

Customers

Partner 1 Partner 2

Customers


Partnerships

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Content distribution


Partnerships

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Joint sales


Partnerships

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Cross selling / up selling


Partnerships

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Partnership rules

1. Must be WIN -WIN or WIN – WIN – WIN.

2. Create written document about the terms of cooperation.

3. Share costs.

4. Be proactive, innovate.

5. Communicate consistently. Sell the partnership to the partners.


Activation

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A/B testing

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A/B testing

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A/B testing

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Trials / free trials

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Trials / free trials

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Onboarding

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Remember the live chat?


Onboarding

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Use it also during the onboarding process


Onboarding

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Help users to find answers to their questions


Onboarding

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Help them...


Onboarding

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Help them...


Onboarding

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Help them...


Onboarding

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Help them...


Onboarding

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Onboarding

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Referrals

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Referrals

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Referrals

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Referrals

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Referrals

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Referrals

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Referrals

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Referrals

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Referrals

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Referrals

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Referrals

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Referrals

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Referrals

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Referrals

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Referrals

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Referrals

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Referrals

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Retention

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Email marketing

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Remarketing

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Direct contact

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Something extra...

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Something extra...

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Work hacking

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Ready madetemplates

Servicesoutsourcing

Ready madeapps

Onlineapps110

Work hacking


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Online services


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Templates


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Templates


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Templates


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Templates


Bugtracking:

Customer support:

Analytics:

Live chat:

Emailing:

Forms and landing p.:

Blog:

News:

Gamification:

Manuals:

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Online apps


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Online apps

Import.io Mailparser.io

Wufoo IFTTT


Cost - 150 + 550 $

Profit - 3 000 $118

Outsourcing


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Outsourcing


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Outsourcing


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Outsourcing


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Outsourcing


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Outsourcing


Outsourcing

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Template - 45 usdOutsourcing - 75 usdEnglish voiceover - 5 usd Music licence - 17 usdTotal - 144 usd


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Work fast

Mac: Settings / Languages / Text Win: AutoHotKey


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Work fast


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Work fast


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Work fast


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Outsource!


Resources

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Resources

Webs

www.growthhackers.comwww.growthhacker.tvwww.okdork.comwww.kissmetrics.comwww.4hww.comwww.appsumo.com

Other sources

www.udemy.com (“growth hacking”)www.slideshare.com (“growth hacking”)www.quora.com (“growth hacking”)www.smartpassiveincome.com (podcast)www.drimalka.com (blog, podcast)http://www.growthhackerconvention.com/


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Resources

Do you want more resources?

Register at www.drimalka.com and you’ll receive this presentation + extra bonus presentation with many

more links, tips and useful resources.


Q&As

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Thanks!

Filip Dřímalkawww.drimalka.com

@drimalka

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