PrEvents_Credentials

Agency Credentials PR & Events

Crème Media

2012

Campaign period: June 2011 – December 2012

Objective: Brand launch & sales generating

Solution:

• Proactiv PR сampaign execution trough wide range of target print media and internet

• Working with beauty editors and publishing houses

• Working with the cosmetologist of the Brand

• Local Celebrity endorsement contract: Julia Savicheva, famous Russian singer (24 years old),

performed for Russia in Eurovision Song Contest 2004 which was held in Istanbul, Turkey

• Regular contests in print & online resources

Results :

More then 300 online publications

More then 100 press publications (also in the most influential editions: Cosmo, Tatler, GQ, Glamour etc.)

More than 15 contests in print media and 25 in internet

More than 20 interview with the cosmetologist of the Brand

Proactiv Solution PR campaign

Social Media Activity and product integration: -Integration of the product with bloggers who has problem skin: test of the product, photo & video reviews with full instruction of using the product - Cooperation with groups of Justin Bieber (Official American Brand Ambassador) and Katy Perry (Official American Brand Ambassador) fans -Organization of contests with the possibility to get Proactiv cosmetics for free on social media groups with the target audience

- Posts in social groups and blogs with actual interests about cosmetics care products actually problem skin care: real success stories BEFORE/AFTER using Proactiv Cosmetics

Proactiv Solution PR-campaign

Integration of the product through celebrities agents who have problem skin Social Media Activity with Celebrity Agents for free: Product Integration with social media of Julia Savicheva: • Contest with posters and sign • Regular posts about Proactiv news & video Comments about product through the participants of reality show Dom 2: • Oksana Strunkina vkontakte – 18 552 users • Katya Kolesnichenko vkontakte – 40 000 users • Liberj Kpadonu – 9 537 users

Proactiv Solution PR-campaign.

Celebrity Indoresement

PROACTIV Promo Activity «Graduation ball in Kremlin 2012» • More than 500 people took part in a photo shoot • More than 5 000 promomaterials were distributed during

the event • More Than 3 500 people visited brand official web page

www.proactiv.ru • More than 2 000 people visited brand official social page

VKONTAKTE • More than 100 000 photo views in social pages • "Friendship" with groups of Kremlin Graduates on

VKONTAKTE social pages • Many social media members use the pictures made by our

professionals as their profile pictures • Stunning success of the brand promo area in comparison

to other brands represented at the same event. A lot of communication around the event on the walls of the social media groups (Graduation Party group and the official Proactiv® group)

Cost Effectiveness: CPC- 1,6$


PROACTIV Professional. Xll Russian Congress of Dermatology and Cosmetology

• The consultants distributed more than 2,000

pamphlets with information about Proactiv. • A database with more than 500 contacts of Russian

dermatologists and cosmetologists is assembled • More than 2,000 professionals are invited to

participate in the professional program and for co-operation with the company Guthy-Renker

• More than 500 requests from specialists after Event on detailed product information & Proactiv Professional program for dermatogists and cosmetologists

Cost Effectiveness: Budget: 7700$ CРС 3,85$ (dermatologists & cosmetologists only )


«House-2» PR&Social media support of product Integration through the participants of reality show Dom 2, social media working, integration of the product through participants who have problem skin 4 participants of the show who have problem skin are testing Proactiv and give feedback

on it in internet publication & Proactiv Social media Marketing key-highlights TV Special project Format of participation: • Usage of the product by contestants of the show with real skin problems during 2

months • On the air before/after effect demonstration • Call center telephone number & web-site plate on the screen

One of the most

popular youth

projects


Campaign period: December 2011 – December 2012


Solution:

• Sheer Cover PR сampaign execution trough the wide range of target print media and internet


• Working with beauty experts , celebrities & other cosmetics opinion leaders

Results :


More then 80 press publications (also in the most influential editions: Cosmo, Marie Claire, Glamour, In Style, Shape, ELLE, Time Out etc.)

Con etc.)

More than 10 contests in print media and 15 in internet

Sheer Cover PR campaign

Sheer Cover PR campaign

Social media support Work with specialized top-end bloggers who write about the beauty industry and highlight current topics in this section. The most detailed and clear communication of the brand and its values / range of products and of the benefits of innovation. Work with social media groups vkontakte and facebook. Groups for women, about beauty, make-up etc. Maximum integration of the product into the structure of the social group, involving the target audience Product test reviews and videos

Campaign period: May 2012 till December 2012


Solution:

• WEN PR сampaign execution trough the wide range of target print media and internet


• Working with beauty editors & with beauty experts , celebrities & other cosmetics opinion leaders

• Russian Brand Ambassador proposal

Results :


More then 70 press publications (also in the most influential editions: Cosmo, Tatler, GQ, Glamour, In Style, Shape, ELLE, Time Out etc.) planned

Con etc.)

More than 10 contests in print media and 15 on internet

More than 15 publications in beauty-blogs

WEN PR campaign

Social media support Work with specialized top-end bloggers who write about the beauty industry and highlight current topics in this section. The most detailed and clear communication of the brand and its values / range of products and of the benefits of innovation. Product test reviews and videos Work with social media groups vkontakte and facebook. Groups for women, about beauty, make-up etc. Maximum integration of the product into the structure of the social group, involving the target audience Cooperation with russian social fans pages of Alyssa Melano – ambassador of the Brand Cooperation with russian official social pages of Chaz Dean – the Hollywood stylist who work with celebrities Cooperation with the top Russian media, work with their official social pages

WEN PR campaign

Agency tasks: To organize promo-action in Luzhniki, within an event "day of sports in Luzhniki“. Product presentation to a target audience. Realization of the interesting interactive directed on sales of ZOOMBA Fitness DVD. Results: The promo-zone within action is organized: fitness party with the American instructors of ZOOMBA fitness. Lottery with opportunity to win ZOOMBA DVD for free and with possibility to buy product on a sale price by promo code. The most successful promo-zone: hundreds dancing people in ZOOMBA style. Sales of a product are still realized.

ZOOMBA Fitness DVD. Luzhniki promo-event

Stem Cell Therapy PR campaign

Campaign period: August 2012 till present


Solution:

• Stem Cell Therapy PR сampaign execution trough the wide range of target print media and internet


• Working with beauty experts , celebrities & other cosmetics opinion leaders

Results : For 5 month of work

More then 120 online publications, more than 50 are planned

More then 40 press publications (also in the most influential editions: In Style, Glamour, Shape, Cosmopolitan, OK, Hello etc.), more than 30 are planned

Con etc.)

More than 10 publications in beauty-blogs, more than 15 are planned

Stem Cell Therapy. InterCHARM 2012

Campaign period: October 2012

Objective: Product presentation at the exhibition InterCHARM 2012. Number one in the beauty industry in Russia, CIS and Eastern Europe

The organization of the stand. Branding. Full support of the client during the exhibition. Distribution of promo-matireals with the ability to take cosmetics as a gift or with a sale price. Distribution of 15 000 advertizing materials in 4 days of an exhibition.

The most interesting stand within the zone ZOOM among other beauty competitors is organized. Increase in visitors at an official site of a brand. Increase in sales.

Campaign period: November 2010 – February 2011 Objective: launch of new product manufactured together with Julia Visotskaya (famous Russian TV Cook like Jimmy Oliver Worldwide) Solution: - Tefal from Julia Visotskay presentation in the Embassy of France in Moscow - With Agency initiative Event got the status of official Event of year of Moscow-France 2010 - PR tour to the Tefal Manufacture in France with press & Julia Visotskaya - French Ambassador in Russia Jean de Gliniasti is official guest of the Event - Creative scenery: preparing receipts of Famous Duma Big Gourmeut Dictionary with Tefal product Result: More then 250 online & print publications about Event More then 150 online&print publications about new product launch More then 15 TV releases about Event and new product launch Effective launch of product, SEB Group Status as a company that takes active part in the development of Russian-French relations

TEFAL new product launch PR Campaign & launch Event

Campaign period: 2010-2012 Objective: to promote nanotechnologies and their role for the people’s future life Solution: - Special TV Serial about nanotechnologies on main federal channel Culture - Nanotechnologies Popularization Exhibitions in 20 regions - PR tour to the nanotechnology factories all over Russia - Nanotechnology Forum 2010-2012 in Moscow - Special Projects with TOP business editions Result: More then 300 online & print publications about Rusnano More then 110 online & print publications about nanotechnology projects More then 30 federal and about 80 regional TV releases about nanotechnologies and their practical benefits

Nanotechnologies popularizing PR campaign

Campaign period: 2009-2011 Objective: the most popular children Entertainment Brand Eralash – Big Year Concert for 6 mln children Solution: - Special Event in Moscow Big Concert Center - Video Reports and Video Broadcasting on the First Channel - Headhunting for young actors for the children Eralash Serial - Big Entertainment Program for children Result: More then 450 online & print publications about Event More then 80 online & print publications about Eralash stories More then 10 federal TV releases and TV translation on First Channel The most important: millions of chilren smiles

NIKE. Guerrilla activity in the streets of Moscow and St. Petersburg

Campaign period: 2009-2010 Objective: Social Brand Event Solution: - Special Big Event in Moscow & S Petersburg - Video Reports on the main channels - Sport Entertainment Program for young people

Result: More then 320 online & print publications about Event More then 80 online & print publications about Nike stories More then 40 federal TV releases

Sony Pictures. Organization of promotions at point of sales Russia. 30 Regions

Campaign period: June 2008 Objective: Promo campaign for "Angels & Demons” release Solution: - Entertainment program in more than 30 regions - Organization of contest with the popular Moscow radio station "Hit FM» with the main prize - a journey for two to Vatican.“

Result: More then 80 online & print publications about Event 650 winners of release tickets all over Russia and 5 main winners of trip to Vatican

Motorola. Sponsorship of entertainment projects

o integration of product / service in the entertainment projects;

o development of product special design releases;

o sales-promotion within sponsorship;

o agreement with the sites, accommodation of Motorola zone on-site;

o branding of the site, recruitment, organizing competitions and entertainment events;

o production of promo materials and designs, promo uniforms, souvenirs

Production and placement of non-standard designs:

Period - October 2007.

The design of Motorola RAZR 2 placement in a Mega shopping center.

SPONSORSHIP of Russian Fashion Week (RFW)

Period-2004-2008

RFW takes place in Moscow two times a year (fall and spring).

Each season there were fashion runway shows of Russian designers (Julia Dalakian, Maxim Chernitsov, Fresh Art etc.) and foreign designers (Jenny Packham, Julien MacDonald, Rebecca Taylor, Zandra Rhodes). There was a daily after party in different fashion places of the city.

Development of product special release and accessories by the British designer JENNY PACKHAM (collection was available in the store SPRING), the integration of product demonstrations.


Sponsor’s product integration in the show


Organization of special promotions to increase sales of Motorola Pebl phone. Development of the promotion concept to increase sales of product, the production of accessories for the promotion concept: During the month of promo campaign – everyone who bought the phone, got a gift designed by Julia Dalakian or bag for the phone from Maxim Chernitsov (designers of the Russian Fashion Week)

The main prize is TOTAL LOOK from Julia Dalakian

,


GQ MEN OF THE YEAR

Period – 2004 – 2008

Each year, readers of GQ magazine select famous and successful politicians, businessmen, artists, musicians, actors, athletes, producers, editors, television, radio presenters and designers. Motorolla presented to each winner in the nomination exclusive mobile phone (in different years, a special release of the product and packaging developed by Igor Chapurin, Dolce & Gabbana, etc.).


Product-Motorola V.

Period-June 2009

Sponsorships of open summer terrace in the hotel bar Ritz Carlton in Moscow overlooking on the Red Square.

The period 2006-2008. Opening and closing of Harley Davidson season. Visitors of the events had a chance to win an exclusive set of motorcycle helmet, and a mobile phone made in biker style (airbrush).



Bikers can take a picture with promo models in front of Motorola branded banner and get a photo as a gift. MOTOTATU tent was located at the site located where everyone could make a temporary tattoo, and make a picture in the style of Harley-Davidson for souvenirs-shirts, bandanas, wristbands


Period -2003-2006

FORTDANCE - electronic music festival near St. Petersburg

Every year (since 2000), thousands of fans of electronic music go to the shores of Finnish Gulf to party at the historical fort of "The Emperor Alexander I» - legendary object of architecture, a symbol of Russian power


Product Motorola V.

Period-March 2006.

MOTOMARIYA promo action to increase mobile phones sales. The promoters worked in the shopping center "Atrium". Mechanics of promotion: when buying the product each customer received a gift - branded tennis ball. The consumer filled in the form and got a chance to meet with Maria Sharapova in the Motorola boutique in GUM

Motorola. Sponsorship of entertainment projects:

Special gifts for the MOTOMARIYA campaign

PrEvents_Credentials

Documents

social groups

social media members

product integration

vkontakte social pages

social pages friendship

proactiv news video

brand official web page

product cooperation