Prestige Portraits - Lifetouch: Causal Marketing Proposal

AGENDA

CAUSE MARKETING

GRAD NATION MILLENNIALS

WHAT IS CAUSE MARKETING?

•  Type of marketing effort for social and other charitable causes

•  Cooperative effort of for-profit and non-profit

•  Increases awareness and participation

CM

Cause Marketing

Strategic Partnership

Social Agenda

Engage Customer

Raise Funds

Drive Sales

Give Back

MILLENNIALS: SOCIAL ACTION

Micro-Share Technology

Peer-Influence

Impact

Inspiration

Transparency

Interested in participating 72%

Volunteered for a cause 46%

Have given a financial gift 86%

MILLENNIALS: SOCIAL CONCERNS

52%

42% 41% 42%

33% 36%

0%

10%

20%

30%

40%

50%

60%

Male (age 16-18) Female (age 16-18)

Unemployment Education Health Care

1 student drops out of high school

every 26 seconds . . .

3,323 every day 99,690 every month

1,212,895 every year

GRAD NATION PARTNERS

THE FIVE PROMISES

Caring Adults

Safe Places

A Healthy Start

Effective Education

Opportunities to Help Others

Saint Paul, MN

Cleveland, OH

Duluth, MN

St. Petersburg, FL

STRENGTHS

•  Brand engagement •  Social partnerships •  Account retention

OPPORTUNITIES

•  Positive public relations •  Brand affinity •  New account growth •  Drive sales

WEAKNESSES

•  Strict budgeting •  Supportive online platforms •  Limited resources

THREATS

•  Economic health •  Competitive campaigns •  Proliferation of cause

marketing

•  Junior Class Presentations

•  Promotions on sit sessions

•  Social media campaigns

•  Round the dollar fundraising

MOVING FORWARD

CONTACT INFORMATION

Zach Lyons

Marketing Intern - Prestige Portraits

Ext. 64727

[email protected]