Prestbury Publishing Consultancy Brian Carvell
Dec 18, 2015
Prestbury Publishing Consultancy
Brian Carvell
Scope of presentation
• Textbook production
• Delivery mechanisms
• New technologies in the teaching and learning process
The past
• Wide range of small, privately financed publishers
• A narrow definition of the product
• Strongly influenced by authors
• Successful, well established business model
General aims of school publishing
• Support teaching and learning
• Reflect the curriculum
• Stimulate interest in subject
• Increase pupils knowledge & understanding
• Deepen pupils application of skills
• Encourage active learning
Educational publisher
School
Stud
ent
Stud
ent
Publishers’ Role in theValue Chain
ContentContent LearningLearning
+ structure =+ structure = elementelement
+ pedagogy =+ pedagogy = Books/Books/ MaterialsMaterials
+ programme+ programme CourseCourse of study =of study = + interaction =+ interaction =
& testing + teacher& testing + teacher LearningLearning
Recent Changes
New Technology helps educational publishers by:
– faster product development cycles– greatly increased product quality– customisation of products– customer contact and marketing
Electronic publishing
• Print on demand• Re-presenting content• Customisation• E Books• Searchable texts
Re-use of content
• Publishers extend their digital ownership of content to re-purpose it for use in other formats
PLAY
Electronic publishing
• Print on demand• Re-presenting content• Customisation• E Books• Searchable texts
Use of new technologies in school history publishing
• arrangement of learning material in new ways
• access to a much wider range of source material, including moving images
• customisation of learning materials to the learners’ needs
• online tutorials, lessons, practice tests
• monitoring pupils responses and tracking their achievements.
A Council of Europe publication
Crossroads
• puts national history in a broader context
• compares and contrasts different perspectives on some key events
• makes connections over time and across space by examining source material
• looks at specific events from a variety of perspectives
A Council of Europe publication
Play
History Live
• Modern day history through video clips
• Collections of video clips bundled with assignments for students
http://www.didactics.eu/index.php?id=2231
An Appropriate Solution
• The book will provide what works best in print
• Electronic elements will be an integral part deepening the learning experience
• Teachers will become facilitators working with integrated solutions for both class and home use
Modern World History: the textbooks
Modern World History: Dynamic
Learning • 30 lessons written specifically by the authors for digital use inside and
outside the classroom.
• Activities are combined into coherent lesson sequences that provide a starter and a main investigation to develop understanding, and revision activities to reinforce learning.
• Additional resources include video links, animated maps and diagrams, cartoon source analysis, and research tasks,
• Quizzes and tests are embedded in the activities
• e-Books for each textbook are available for displaying on the whiteboard,
• artwork, photos and written sources from the Student’s Books are available in the resource bank
Prosveshcheniye: Spheres
Educational publisher
School
Stud
ent
Stud
ent
Publishers’ Role in theValue Chain
ContentContent LearningLearning
+ structure =+ structure = elementelement
+ pedagogy =+ pedagogy = resourceresource
+ programme+ programme CourseCourse of study =of study = + interaction =+ interaction =
& testing + teacher& testing + teacher LearningLearning
Challenges • The erasing of barriers of time and
distance
• Self accountability
• Social structures
• Knowledge and authority
New technologies and educational publishing
• Textbook production
• Delivery mechanisms
• New technologies in the teaching and learning process