10 Powerful Press Release News Angles You Can Leverage To Get Media Coverage The rules of news distribution have been turned upside- down. Now business can reach out directly to influencers and their target consumer through online press releases. You just need to know the rules of the online press release world... www.onlinePRmedia.com
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
10 Powerful Press Release News Angles You Can Leverage To Get Media Coverage
The rules of news distribution have been turned upside-down.
Now business can reach out directly to influencers and their target consumer through online press releases.
You just need to know the rules of the online press release world...
10 press release news angle ideas you can use to gain online and media visibility
www.onlinePRmedia.com
1. New product or service2. New blog or website3. Product or website enhancement4. Publication of new content5. Award or accolade announcement6. Upcoming event7. Contest announcement8. Promotion or sale announcement9. New strategic partnership10. New team hire
• If your press release is stuffed with subjective claims about how great your company is, it is not an ad. Subjectivity belongs only in quotes from the company.
“XYZ Announces Launch Of The Best Exercise Program On The Market”
“XYZ Announces New Exercise Program Designed To Increase Metabolism By 10 Percent”
What a press release is NOTA press release is not an article or an ad
• Announce the name of the company, the award won, and by whom the award was given.
• Explain the significance of the award (choose one or more of the following if it helps to promote the significance:
• The criteria that must be met to win the award• The number of companies/individuals competing for the award• How long the award has been presented (since 1981, 3rd annual, etc.)• The frequency of the award (annually, quarterly, etc)
• Explain specifically why the company/individual won the award.
• A quote from the recipient explaining what this award says about the company/individual's past, present, and future.
• Mention past awards or other actions similar to those that caused the company/individual to win the award.
• Explain how the company will continue to take and improve on those factors that helped it to win the award and how this will benefit your target audience and the industry as a whole."
““No one wants
to hear a bragger... but they do want to work with the thought-leaders and production-
• Announce what people can win and briefly mention what they need to do to win it.
• Announce who is giving the award, a more detailed description of the prize, who is eligible to win the prize, and when the winner will be announced. (1-2 paragraphs)
• Describe exactly what participants must do in order to enter the contest.
• A quote that explains why you decided to create this contest.
• Explain why entering contest will provide them with even more value than a chance to win the prize itself. (ex: ...will also enjoy our information-rich monthly newsletter packed with ideas to help them grow their business….).
• Describe how you serves its target audience and several key points that set your company head and shoulders above the rest.
• Give specifics about the contest such as deadlines, how winners will be notified, links to contest details, etc.
““People today are
leery of ‘free.’ They want to
know what you are getting out of it. It doesn’t hurt to explain why the contest is
• Briefly announce the name of the person hired and what their title/position will be within the company.
• Talk about how this person will change the company from the perspective of the target audience. For example, this person is charged with creating a better customer service experience, more new product value, etc. (1-2 paragraphs)
• A quote that explains why this person was the ideal choice for the team.
• Provide specific details as to what this person brings to the table, and therefore customers and future customers. This will include their schooling, awards special industry designations, etc…
• A quote that talks about the excitement of the future for this company and how thanks to team members like the new hire, you are looking forward to making significant strides in xyz area.
““Customers
don’t care about the new person hired,
they care about what the new person hired will change
• New product or service• New blog or website• Product or website enhancement• Publication of new content• Award or accolade announcement• Upcoming event• Contest announcement• Promotion or sale announcement• New strategic partnership• New team hire
10 press release news angle ideas you can use to gain online and media visibility
Hosted by OnlinePRMediaThe SEO, Multimedia, & Social
Media PR Distribution Site
• Anchor Text Links• Search Engine Friendly URLs• Photo Embedding• Video or Slideshow Embedding• Distribution to News and Social Networks• Embedded Audio• File Downloads• Pull Quotes