Twitter: #Kuno - @CPollittIU Tuesday’s Tips & Tactics Press Release Optimization
Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less
May 14, 2015
This week's episode offers up a list of best practices and considerations for press release optimization in order to maximize search engine benefits for the press release as well as the website it links to. Some of the topics covered include social media, URL redirects, tracking URLs, inbound links, images, video, duplicate content and how many links to include in a press release.
Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/75244/Press-Release-Optimization-Tuesday-s-Tips-Tactics-Video
Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.
Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/75244/Press-Release-Optimization-Tuesday-s-Tips-Tactics-Video
Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.
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Transcript
![Page 1: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.cupdf.com/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/1.jpg)
Twitter: #Kuno - @CPollittIU
Tuesday’s Tips & TacticsPress Release Optimization
![Page 2: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.cupdf.com/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/2.jpg)
Twitter: #Kuno - @CPollittIU
Press Release Optimization
![Page 3: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.cupdf.com/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/3.jpg)
Twitter: #Kuno - @CPollittIU
Press Release Optimization
• Social Media Considerations
• URL Redirects, Tracking URLs
• Backlinks
• Images, Video
• Duplicate Content
• Links
![Page 4: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.cupdf.com/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/4.jpg)
Twitter: #Kuno - @CPollittIU
Press Release OptimizationSocial Media Considerations
![Page 5: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.cupdf.com/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/5.jpg)
Twitter: #Kuno - @CPollittIU
Press Release OptimizationURL Redirects, Tracking URLs
![Page 6: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.cupdf.com/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/6.jpg)
Twitter: #Kuno - @CPollittIU
Press Release OptimizationBacklinks
Expect 200+ backlinks
Always ask the paid wire how many to expect
![Page 7: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.cupdf.com/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/7.jpg)
Twitter: #Kuno - @CPollittIU
Press Release OptimizationImages, Video
![Page 8: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.cupdf.com/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/8.jpg)
Twitter: #Kuno - @CPollittIU
Press Release OptimizationDuplicate Content
If publishing on website 1st wait 24 hours before distribution
![Page 9: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.cupdf.com/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/9.jpg)
Twitter: #Kuno - @CPollittIU
Press Release OptimizationLinks
Rule of Thumb
• < 250 words = 1 link
• 250 to 400 words = 2 links
• 400 to 750 words = 3 to 4 links
• 750 to 1000 words = 5 links
• Don’t submit PRs over 1000 words
![Page 10: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.cupdf.com/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/10.jpg)
The Press Release Optimization Guide
Facebook.com/kunocreative
Free Download!
Twitter: #Kuno - @CPollittIU
![Page 11: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.cupdf.com/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/11.jpg)
Twitter: #Kuno - @CPollittIU
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