PRESS-READY GUIDE for ONE-COLOR COOKBOOK PAGES · • use the portrait setting (8 1/2" x 11") • top and bottom margins set at 1 5/8" (1.63) • left and right margins set at 21/16"

Morris Press Cookbooks 1

It’s easier than ever to create material ready for print-ing. If pages are press-ready, material can go directlyfrom computer to press.

Saving Time vs. Saving MoneyOur recipe formats are designed to fit the maximumnumber of recipes on each page. By submitting press-ready pages, you may end up with more pages than wewould for the same number of recipes, resulting inhigher printing costs. However, you will have more totaldesign control over all your pages.

Note: If your goal is to save money, we suggest youuse our easy online system at www.typensave.com.Create an account and all your members can log in tosubmit their own recipes. You’ll also save 25¢/book($300 max.) and production time will be 20–25 days.

Also note, if you want digital recipes on e-Book, we willbe unable to provide this service if recipe pages aresubmitted press-ready.

Copyright © 2007Revised March 2019

Morris Press CookbooksAll Rights Reserved.

No part of this document, in whole or in part,may be copied, transferred, or reproduced.

Accepted Material & Free Proof . . . . . . . . . . . . . . . . . . . . . 2Formatting Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Numbering Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Type Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Artwork Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . 6Resolution & File Formats . . . . . . . . . . . . . . . . . . . . . . . . . . 7Prepare File to PDF/Send Order & Upload File . . . . . . 8

Use this guide to create all cookbook pages: title page, person-al pages, table of contents, recipe pages, mail-order page,index, advertising pages, and any other pages. Pages will beprinted in black ink, except for photos or artwork in personalpages that you request to be printed in full-color.

Note: If you want full-color photos or other color on all or mostof your cookbook pages, please use our Press-Ready Guide forFull-Color Pages, which is on our web site’s Download Center.

3212 E. Hwy 30 • P. O. Box 2110Kearney, NE 68847800-445-6621 • Fax: 308-234-3969www.morriscookbooks.come-mail: [email protected]

Visit our Download Center at www.morriscookbooks.com andprint the One-Color Press-Ready Order Form which includes pric-ing. See p. 8 for details on sending your order and uploading files.

PRESS-READY GUIDEfor ONE-COLORCOOKBOOK PAGES


Accepted Material• A file converted into a PDF (Portable DocumentFormat) is the only digital format we will accept.See p. 8 for how to create a PDF and upload a file.

• A previously printed cookbook may be providedas long as pages convert into our format asdescribed on p. 3. A signed Release Form will berequired to print the cover, dividers, and any art-work. See the Download Center of our web site.We cannot print a stock cover or dividers fromanother company since this material is copy-righted. You may use one of our stock covers anddivider sets. Supply one copy of the book andoriginal artwork and photos.

• Note: If you have a custom press-ready cover ordivider set, do NOT include them in your pagesfile. These require different templates; downloadour press-ready guides for dividers and a cover.

PRESS-READY GUIDEfor ONE-COLOR

COOKBOOK PAGES

Material NOT press-ready includes:

color printouts, dot matrix printouts,

digital files that don’t follow our speci-

fications, or pages created with wrong

image area and margins. If this mate-

rial is submitted, it will be returned to

the customer for corrections.

What is Press-Ready?Press-ready pages are:• designed pages that require no extra alterations

or typesetting. • the correct size and margins.• in the correct order with correct page numbers.• furnished as a high-resolution file.

If furnished correctly, your pages are ready to print.The quality of the printed work is determined by thequality of your digital file. All pages of your cook-book must be furnished press-ready. This includestable of contents, personal pages, recipe pages,index, and any other pages for your cookbook.

Free Proof• Proofread and spell-check all pages carefully

before uploading your file. If changes are need-ed after submission, submit a new PDF whichis subject to a charge. Production may alsobe delayed.

• Production time is 35-45 business days (7-9weeks) from the day after we receive your completeorder and you will receive a hard copy text proof.If you waive the option to see a text proof,production time is 20-25 business days from theday after we receive your complete order. Youwill receive a digital proof of your cover andcustom dividers.

• If you do not return your proofs by the dateindicated, production will be delayed. ALL proofsand sign-off letters (even those you do notapprove) MUST be returned before productioncan continue.


Figure A

Figure B – Margins for Microsoft® Word


COOKBOOK PAGES

Type and artwork must stay within image area

Page Size 8 1/2" X 11"

1 5/8"

4 3/8"

2 1/16" 2 1/16"

1 5/8"

7 3/4"Even pagenumbers

here

Or center all page numbers

Odd pagenumbers

here

Page Requirements• ALL artwork, photos, and text, including page

numbers, MUST stay within the image area of4.375" x 7.75". Anything outside the image areawill be too close to the edges or binding. Bleedsare not allowed (content to the edge of the page).

• Include all pages in ONE file: title page, personalpages, table of contents, recipe pages, index,mail-order page, ad pages, blank pages, etc.

• Do NOT assign a color to anything. Keep all text,artwork, and photos in black (grayscale). Ifphotos are to be printed in color, see p. 7.

• Allow for blank pages. See p. 4.• See p. 5–6 for type and photo/artwork recom-

mendations and p. 7 to ensure the correct reso-lution and file formats for digital artwork.

Microsoft® Word – See Figures A & BUse these margins:

• use the portrait setting (8 1/2" x 11") • top and bottom margins set at 15/8" (1.63)• left and right margins set at 2 1/16" (2.06)• the result is an image area of 4 3/8" x 7 3/4" (4.375 x 7.75)

To assist you, the Download Center of our web sitehas a premade Word® document.

NOTE: Other software may be used as long as theimage area is 4 3/8" x 7 3/4" (4.375 x 7.75). Werequire files to be converted into a PDF. Native filesare not accepted, except for Word – our uploadertool will convert a Word file into a PDF. See p. 8.

Formatting PagesCreate a document using the page margins at right.Include all pages of your cookbook in ONE file: titlepage, personal pages, table of contents, recipepages, index, mail-order page, advertising pages,and even blank pages. Proofread and spell-check allpages carefully after typesetting is completed.

If furnishing press-ready dividers or a cover, doNOT include them in your page document. Thismaterial requires different templates and must be inseparate files. Refer to Press-Ready CoverGuidelines and Press-Ready Divider Guidelines.You may print these files from the Download Centerof our web site, www.morriscookbooks.com.

Create pages 1-up. Do NOT create them 2-up or

in facing page format. Use the portrait, not land-

scape setting. See Figure B for Microsoft ® Word.


Numbering Page• Odd numbered pages are right-hand pages;

even-numbered pages are left-hand pages. Thefirst page of each recipe section should be odd-numbered. The last page of each section shouldbe even-numbered. Add a blank page if necessary.

• Allow for blank pages in your numbering, even ifyou do not want page numbers printed on them.

• Allow for dividers in your cookbook. Each dividertakes up two pages. Do NOT submit dividers(fronts or backs) in the same file as cookbookpages. See Figure C below.

• Page numbers should be placed at the bottom ofeach page, centered or on the outside edge. Seeimages at right and Figure A on p. 3. Keep pagenumbers within the margins.

• Final page count: Count ALL cookbook pages(title page, personal pages, table of contents,recipes, index, advertising pages, blank pages,etc.). Dividers should NOT be included in yourfinal page count.

Back of DividerFirst page of recipes within a category

Example of pagenumbering

Page numbers centeredat the bottom of pages

Page numbers on outside bottom edge

Figure C

First page of book(title page)

Pages 2–6 are personalpages and tableof contents

Front of Divider:Always aright-handpage.

Start ofRecipes:Always aright-handpage.

Back of Divider:

Always aleft-hand

page.

1

32

54

6

7


COOKBOOK PAGES

Allow for blank pages in your num-

bering, even if you do not want

page numbers printed on them.

We recommend that you place

page numbers in one of two areas:

1) centered at the bottom of each

page or 2) on the outside bottom

edge of each page.


(A)(B)

(D)(C)

Type RecommendationsDo these things:• Make a list of rules for using bold, italic, center-

ing text, etc., for design consistency that resultsin a more professional looking cookbook. (A)

• Justify text for a professional look. (B)• To add emphasis, boldface or italicize text; do not

underline. Many lines of text in boldface or italicsis hard to read; don’t overdo it. (C)

• Put recipe ingredients and instructions in 10 –13point type. Text smaller than 10 point should beused for captions or small bodies of text. (D)

• Put recipe titles in a larger point size and/or bold-er typeface than the ingredients and instructions.This also applies to headings and subheadings inpersonal pages. (D)

Justify (flush left and flush right) –

Adjust the horizontal spacing in lines of

text so they begin and end evenly,

making lines of uniform length.

Avoid these things:• DO NOT use too many fonts. It can make the text

harder to read.• DO NOT put screened images or boxes behind

type or use screened type. (E)• DO NOT submit large, heavy fonts, black boxes,

bars, or lines exceeding 2" in width or height orareas with reversed type. They are difficult to printwith consistent ink coverage. (F)

• DO NOT use script fonts in all caps, as they aredifficult to read. They are elegant for headings andare easier to read in upper/ lowercase. (G)

• DO NOT use fonts with very fine lines. Whenprinted, fine lines may fill with ink or drop outcompletely. (H)

• DO NOT allow two consecutive lines of type toend with hyphenated words.

We recommend that text smaller than

10 point should be limited to small

bodies of text or photo captions.

(E)

(F)

(F)

(G)(H)

• DO NOT allow widows, if possible. These are sin-gle words on one line at the end of a paragraph,column, or page.


COOKBOOK PAGES

(H)

(I)

(J)

(G)


• DO NOT submit copyrighted artwork or photoswithout a written, signed release from the copy-right owner giving permission for their use.Generally, all artwork and photos are copyrightedunless you are using royalty-free photos or clipart, you own the images, or you paid someone tocreate artwork. Examples of copyrighted imagesinclude photos from a newspaper, magazine, orbook, or scanned scrapbook papers, greetingcards, or other artistic purchased material includingimages dragged from a web site. (J)

Personal pages may include 1 FREE photo printedin black ink. Additional photos may be included foran extra charge. All photos will be printed in black inkunless you want photos printed in full-color, whichis limited to only personal pages.

Artwork RecommendationsDo these things:• Recipe pages can only include black/white art.

Line art prints best – this is art made only fromblack lines, with no grays/screens. See p. 7. (A)

• Artwork with screens should be in grayscalemode at 300 ppi; save as a .tif or .eps file. (B)

• All content (text, photos, artwork) must stay with-in the image area as specified on p. 3. (B)

• If using Illustrator® files, line strokes on artworkshould be at least .5 point, or they may be toofaint and not print. Convert text into outlines.

• If you purchase artwork or photos from an imageweb site, download the largest size. Most will listthe pixel and/or ppi size. We require 150 – 300 ppi.See p. 7 to figure the print size you can achieve.

• Color images are limited to personal pages. (C)If color is found on other pages, it will be con-verted to print in black ink.

Avoid these things:• DO NOT use clip art with color or artwork from

pencil drawings, crayons, or highlighters – theyprint poorly. (D)

• DO NOT use artwork with fine detail; it may fill inor drop out when printed. (E)

• DO NOT use low-resolution images. Do not usephotos dragged from web sites, as most are only72 ppi – not acceptable for printing. See p. 7. (F)

• DO NOT scan photos printed from a photocopier,color copier, color inkjet, or color laser printer. (G)

• DO NOT create pages with borders around theentire page. (H)

• DO NOT extend artwork, photos, or text off thepage. Keep all contents within the image area. (I)

• DO NOT submit solid black boxes, black bars,thick lines, or photos or artwork with large solidblack areas.


COOKBOOK PAGES

(A)

(B)

(C)

(E)

(F)

(D)



COOKBOOK PAGES

Resolution & File FormatsResolutionAn image that looks good on your computer’s mon-itor may not necessarily print well. Resolution of adigital file, expressed in pixels per inch (ppi), deter-mines the printing quality.

Divide each axis by 300 – the result is the largestsize an image can be printed at maximum quality.We will accept files as low as 150 ppi. Images won’tbe as sharp as 300 ppi, but it is still of acceptablequality. In that case, divide each axis by 150.

Example of image at 1000 pixels x 667 pixels:300 ppi 1000 pixels x 667 pixels (each ÷ 300 ppi)

= 3.33" x 2.22" maximum print size

150 ppi 1000 pixels x 667 pixels (each ÷ 150)= 6.67" x 4.45" maximum print size

If you enlarge an image, maintain at least 150 ppi.Most images dragged from a web site are 72 ppi.You cannot resave 72 ppi files to 300 ppi. Once youbring images into your document, don’t enlargethem as it reduces the ppi; use at 100%.

Note: Scan line art (black/white artwork with NOshading) at 600 ppi and save as a .tif. Avoid enlarg-ing it in your document as it affects resolution.

How many pixels are in my image?Photo-editing software can show how many pixelsare in an image, in length by height. Otherwise, on aMac, under “File” use “Open With” and “Preview,”then use keys “Command-I” to see “General Info.”A pop-up window will display the data. See above.On a PC, right click on the image file, look at“Properties,” and then the “Summary” tab.

Camera SettingsMost newer digital cameras and cell phones cantake photos suitable for printing. Check the owner’smanual to use the highest quality settings available.If possible, do not use any compression settingsbecause it destroys quality.

Image File FormatYou may want to modify the brightness, contrast,and color in a photo-editing program. We cannot beresponsible for image quality since we do not makealterations or correct colors to your files.

Save images as .eps, .jpg, .tif, .png, or .pdf inCMYK or gray-scale mode (for black/white photosor images) and place them into your pages. Fileswill be several megabytes in size if it’s the correctresolution, although .jpg files are generally smaller.

Maximum Print Size at 300 ppiwidth = 1000 pixels ÷ 300 ppi = 3.33"height = 667 pixels ÷ 300 ppi = 2.22"

667pixels

The “General Info” pop-up window on a Mac will display your image’s pixels.

1000 pixels

Artwork may be substituted for photoson personal pages. Full-color imagesmay only be used on personal pages.

➥



COOKBOOK PAGES

Prepare File to PDFIt does not matter what software was used to cre-ate your pages (e.g., Microsoft ® Word, InDesign,®

QuarkXPress,® etc.). Our File Uploader will converta Microsoft® Word file into a PDF. For all other soft-ware, you must convert the file into a PDF.

For the Best Possible PDF:• See p. 5 for type recommendations to produce

the best readability and printing results. • See p. 6 for photo/artwork recommendations. If

material is submitted from the “DO NOT” list, thecustomer is responsible for poor print quality.

• See p. 7 to ensure artwork/photo resolution of150 – 300 ppi and proper mode and format.

• PDFs will embed fonts and artwork. There is noneed to send those to us.

• Convert text in Illustrator® files to outlines. Makesure fonts used are open when converting a fileinto a PDF; otherwise, fonts will be substituted.

• Make sure artwork in Quark® or InDesign® do nothave any broken links before you PDF the file.

• ALL pages must be in ONE file (title page, person-al pages, table of contents, recipe pages, index,mail-order page, advertising pages, blank pages,etc.). Do NOT create sections or pages in sepa-rate files. If you do, combine them before creat-ing your PDF and uploading your file.

• Do NOT include your cover or dividers in thesame file as pages. These must be created in aseparate file.

• If using Quark® or InDesign,® make the PDF usingPDF/X-1a setting with NO registration marks andNO bleeds.

• Once your PDF is made, and before you upload it,review all pages to ensure everything look accu-rate. Check for any font replacements and brokenimage links (images will appear fuzzy/blurry).See page examples above.

Send Order & Upload File• Before uploading a file, send your completed

order form. When received, you will be sent aconfirmation e-mail with a Book Number. YourBook Number is needed to upload your cookbookpages file (plus cover and dividers, if custom).

• Visit www.morriscookbooks.com/upload to sendyour file through our File Uploader.

• After you upload your file, you will be able to pre-view it for accuracy. Make sure all fonts andimages look accurate before accepting the file.

• Orders are processed once we receive all material.• If we receive a digital file other than a PDF, we will

reject your file, which delays your order.• If you have any problems uploading your file,

send it on a CD or jump drive. Label it with yourorganization name and book title.

• For assistance, call us at 800-445-6621.

After you upload your file, you will be able to preview it for accuracy.

Good PDFFonts are correct and imagesappear sharp and colorful.

Bad PDFDemonstrates a substituted font and broken image link.

PRESS-READY GUIDE for ONE-COLOR COOKBOOK PAGES · • use the portrait setting (8 1/2" x 11") • top and bottom margins set at 1 5/8" (1.63) • left and right margins set at 21/16"

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