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Why Nokia ?
History
Mission statement
Market Segmentation
Target Market
Positioning
BCG Matrix
SWOT analysis
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Nokia Corporationis aFinlandbasedmultinational company
Headquarter --Keilaniemi, Espoo, cityneighboring Finland's capital Helsinki.
CEO -- Olli-Pekka Kallasvuo Chairman -- Jorma Ollila.
Founder -- Fredrik Idestam in 1865.
Nokia started as a pulp, rubber and cablemanufacturer
http://en.wikipedia.org/wiki/Olli-Pekka_Kallasvuohttp://en.wikipedia.org/wiki/Jorma_Ollilahttp://en.wikipedia.org/wiki/Fredrik_Idestamhttp://en.wikipedia.org/wiki/Fredrik_Idestamhttp://en.wikipedia.org/wiki/Jorma_Ollilahttp://en.wikipedia.org/wiki/Olli-Pekka_Kallasvuohttp://en.wikipedia.org/wiki/Olli-Pekka_Kallasvuohttp://en.wikipedia.org/wiki/Olli-Pekka_Kallasvuo -
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Nokia is world third richestcompany
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LOGOS
NOKIA Company logo, 1966.
The NOKIA
"arrows" logobefore its
Connecting People
logo.
"Connecting
People" slogan,
invented by Ove
Strandberg.
http://en.wikipedia.org/wiki/Image:Nokia_Connecting_People.svghttp://en.wikipedia.org/wiki/Image:Nokia_arrows_logo.svg -
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Present Logo
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HISTORY OF NOKIA
It also provides the services for network operators.
Company recorded revenues of 41,121 Million in 2007
about 20.3% increase from 2006.
Company offers its products in 150 countries. Its HQ is in
Espoo, Finland and employees about 68,500 people .Other
company of Nokia are in China , Hungry , Germany , Koreaand India
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Financial Revenue 50.722 bn (2008)
Operating income 4.966 bn (2008)
Net income 3.988 bn (2008)
Total assets 39.582 bn (2008)
Total equity16.510 bn (2008)
Employees 120,827 in 120 countries (June30, 2009)
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Nokia Industries Paperproducts
Tires (carand bicycle)
Footwear(including Wellington boots)
Communications cables
Consumer electronics such as televisions
Personal computers Electricity generation machinery
Military technology and equipment
Robotics
Capacitors
Plastics
Aluminium
Chemicals
http://en.wikipedia.org/wiki/Paperhttp://en.wikipedia.org/wiki/Tirehttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Bicyclehttp://en.wikipedia.org/wiki/Footwearhttp://en.wikipedia.org/wiki/Wellington_boothttp://en.wikipedia.org/wiki/Cablehttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Electricity_generationhttp://en.wikipedia.org/wiki/Military_technology_and_equipmenthttp://en.wikipedia.org/wiki/Roboticshttp://en.wikipedia.org/wiki/Capacitorhttp://en.wikipedia.org/wiki/Plastichttp://en.wikipedia.org/wiki/Aluminiumhttp://en.wikipedia.org/wiki/Chemical_substancehttp://en.wikipedia.org/wiki/Chemical_substancehttp://en.wikipedia.org/wiki/Aluminiumhttp://en.wikipedia.org/wiki/Plastichttp://en.wikipedia.org/wiki/Capacitorhttp://en.wikipedia.org/wiki/Roboticshttp://en.wikipedia.org/wiki/Military_technology_and_equipmenthttp://en.wikipedia.org/wiki/Electricity_generationhttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Cablehttp://en.wikipedia.org/wiki/Wellington_boothttp://en.wikipedia.org/wiki/Footwearhttp://en.wikipedia.org/wiki/Bicyclehttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Tirehttp://en.wikipedia.org/wiki/Paper -
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Nokia products Military communications and
equipment Message device system
ADSL modems
Digital television (digital set-topboxes)
Personal computers (1980)
http://en.wikipedia.org/wiki/Set-top_boxhttp://en.wikipedia.org/wiki/Set-top_boxhttp://en.wikipedia.org/wiki/Set-top_boxhttp://en.wikipedia.org/wiki/Set-top_boxhttp://en.wikipedia.org/wiki/Set-top_boxhttp://en.wikipedia.org/wiki/Set-top_box -
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Mini laptops
On August 24, 2009, Nokiaannounced that they will be entering
the PC business with a high-end mini
laptop called the Nokia Booklet 3G
Internet Tablet
GPS products Global PositioningSystem
Nokia products
http://en.wikipedia.org/wiki/Netbookhttp://en.wikipedia.org/wiki/Netbookhttp://en.wikipedia.org/wiki/Nokia_Booklet_3Ghttp://en.wikipedia.org/wiki/Nokia_Booklet_3Ghttp://en.wikipedia.org/wiki/Netbookhttp://en.wikipedia.org/wiki/Netbook -
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NOKIA Accessories Carrying and styling: carrying cases,
phone jewellery Car solutions: car kits, car phones, mobile
holders
Headsets: audio adapters, bluetooth
headsets, wired headsets, loopsets Memory cards and cables
Music related products: speakers
Navigation: navigation kits, car navigation
Home and office: desk stands, imaging,wireless digital pens, wireless keyboards,
mobile TV receivers
Power: batteries, chargers, charger
adapters
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Concept Phones Nokia is working on future of mobile
with their new concept Nokia"Scentsory".
This new mobile device uses the
sense ofsmell, sight, hearing, and
touch to create a multiscensoryenvironment for the caller.
Scentsory would be able to detect
smells as well as radiate colors,
lighting, and temperature of the caller
with Dual screens and hidden
camera
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Time
Growth
Maturity
Decline
Introduction
Sales curve
The Concept Phones
Nokia E- series
Nokia Symbian& N- Series
Nokia 30 & 40 Serie
Product life cycle of NOKIA
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Joint Venture
Nokia Siemens Networks is a joint venture
between Nokia and Siemens AG on 19 June2006.
Nokia Siemens Networks services division is
based in INDIA
Nokia Siemens Networks has operations insome 150 countries
They merge their mobile and fixed-line
phone network equipment businesses to
create one of the world's largest network
Both company has a 50% stake
The companies predicted annual sales of
16 bn and cost savings of1.5 bn a year by
2010.
http://en.wikipedia.org/wiki/Siemens_AGhttp://en.wikipedia.org/wiki/June_19http://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/1000000000_(number)http://en.wikipedia.org/wiki/1000000000_(number)http://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/June_19http://en.wikipedia.org/wiki/Siemens_AGhttp://en.wikipedia.org/wiki/Mergers_and_acquisitions -
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Acquisitions
Since December 1997, Nokia has acquired 37
companies or businesses
On August 5, 2009, Nokia
acquire Cellity, a mobile softwarecompany
In September, 2008, Nokiaacquired OZ Communications of
Canada
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Statistics World's largest manufacturer of mobile
phone since 1998
Market share -- 38% in Q2 2009
Sales volume 210 million units in 2008
(total market volume 520 million units)
employed 39,350 people in research
and development, representing
approximately 31% of the group's total
workforce
http://en.wikipedia.org/wiki/Market_sharehttp://en.wikipedia.org/wiki/Workforcehttp://en.wikipedia.org/wiki/Workforcehttp://en.wikipedia.org/wiki/Market_share -
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Marketing Strategies Nokia Focused on Handset Manufacture only
Enhance Product Portfolio Increase Distribution Channels
Adjust Preferences for specific markets
Customer Satisfaction Focused on Replacement
Increase Commitment to Emerging Market
Improve Collaboration on Designs
Ensure Accountability and Quality
Aggressive Pricing
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Segmentation Strategy
Geographic:
o Nokia immediate geographic target is ruralIndia.
o The total targeted population is estimatedat 100 million.
Demographic:
o Male and female.
oAges 25-50, this is the segment thatmakes up 80% of the Nokia mobile phone
market
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Consumer Segment
Light Users
Medium Users Heavy Users
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StarsQuestion
Mark
CashCows
Dogs
BCG Matrix of NOKIA
Premium SeriesN-Series
Entry Level N-Gage
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Production Unit :Networks
Technology
China
Finland
India
Mobile Devices and
Enhancements
Brazil
China
FinlandGreat Britain
Hungary
India
Mexico
Romania
South Korea
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