President’s Report – 2010 AGM Brent Carey, ABC. Agenda 6:30 pmApproval of 2009 AGM minutes and remarks from the Outgoing President Brent Carey, ABC 6:50.

President’s Report – 2010 AGM

Brent Carey, ABC

Agenda

6:30 pm Approval of 2009 AGM minutes and remarks from the Outgoing President

Brent Carey, ABC

6:50 pm Remarks from the Outgoing Past President

Leslie Hetherington, APR

6:55 pm Report from the VP, Finance Natasha Renaud, MBA, MS Mass Comm

7:05 pm Motions for approval Brent Carey, ABC

7:10 pm Remarks from the Incoming President Carrie MacAfee

7:25 pm Other business and adjournment Brent Carey, ABC

7:30 pm Break

7:40 pm How to work hard and play hard: Secrets of highly successful people

Kellie Garrett, ABC, MA Leadership

8:25 pm Q&A

A big thank you!

Past President Leslie Hetherington, APR, MBA

Executive Vice President Carrie MacAfee

Accreditation & Standards Linda Andross, ABC

Advertising & Sponsorship Cyrus Mavalwala, ABC

Association Management Julie Wilson, ABC, MEd

Awards Trell Huether

Finance Natasha Renaud, MBA, MS Mass Comm

Marketing Communications Christine Andrew, MBA

Member Communications Diana Degan Robinson, ABC

Membership Sharon Beattie

Networking & Special Events Louise Armstrong

Professional Development Yasmin Ranade

Volunteer Services Marie Fitzpatrick-Hall, ABC

VP at Large, International Conference Task Force

Anna Relyea, BA, MA

A big thank you!

So…what did IABC/Toronto do this year?

Membership 2010

1400

1450

1500

1550

1600

1650

1700

July August September October November December January February March April May June

Me

mb

ers

1,676 members – highest ever!

Uh oh!

Whew!

So…what did IABC/Toronto do this year?

Student Memberships• Designed a more student-focused

presentation for schools• Total of 8 student presentations• Speaker support for Mohawk, Centennial,

Loyalist and Durham• 12 student volunteers for Student

Relations Committee • Supported IABC’s First International

Student Conference• Presented our good work to other chapters

at IABC Leadership Institute

So…what did IABC/Toronto do this year?

Accreditation • 25 new ABCs, an increase of 27%• 16 “students” registered in the

Accreditation College• 17 candidates wrote the exam in Nov/09,

100% passed• 4 candidates wrote the exam in June• We now have 116 ABCs:

– 7% of overall Toronto membership– 13% of worldwide ABCs are from

IABC/Toronto– Most ABCs of any chapter

So…what did IABC/Toronto do this year?

Professional Development• 7 events attended by 410

communicators (60% members, 40% non-members)

• Quality of speakers – 80% satisfied

• Relevance of content – 83% satisfied

• Networking opportunities – 60% satisfied

• Venue – 81% satisfied• Overall satisfaction – 76%

So…what did IABC/Toronto do this year?

Networking & Special Events• 5 events, 333 attendees (average

attendance 66, 70% members)• Survey says:

– 80% very satisfied– 73% agreed price right– Met an average of 5 new

contacts, 87% planned to follow up

– 94% said they would recommend the type of event to a friend

So…what did IABC/Toronto do this year?

Communicator of the Year• Three submissions, assessed

by panel of five Past Presidents

• Rob Devitt, President and CEO, Toronto East General Hospital

• COTY event– 59 attendees

– 100% ranked satisfaction 8 or higher (82% ranked 10)

So…what did IABC/Toronto do this year?

Social media

• Twitter: 958 followers and 300 tweets since Sept/09

• Facebook: 721 members

• LinkedIn: 252 members

So…what did IABC/Toronto do this year?

Event Promotion Using Social Media

0%

2%

4%

6%

8%

10%

12%

14%

PD Networking

Facebook

Twitter

LinkedIn

So…what did IABC/Toronto do this year?

• New website • New Communicator

Member Communications

So…what did IABC/Toronto do this year?

Marketing & Communications

• 11 news releases and media advisories • More than 70 hits

So…what did IABC/Toronto do this year?

Marketing & Communications• Two ads placed in HRPA magazine to

promote Careerline

• Google Ad Words Campaign Launched

– More than 175,000 impressions and 200 clicks

• IABC/Toronto speaker presented at 2010 PodCamp

So…what did IABC/Toronto do this year?

Advertising & Sponsorship

• CareerLine surpassed key metrics vs. last year:

– Number of ads– Number of advertisers– Revenue

• Other advertising revenues of $7,500

• Total sponsorship revenues of $17,000

So…what did IABC/Toronto do this year?

Mentorship Program• Matched 38 pairs (vs. 17 last year) • Survey says:

– 75% said program met expectations– 90% rated program good, very good

or excellent– 77% interested in participating

next year– Excellent feedback for enhancing

going forward

• Major interest in program from other chapters

So…what did IABC/Toronto do this year?

OVATION Awards• 156 entries (vs. 130 last year)• Highest ever submissions for Bobbie

Resnick Philanthropy Award• 85% of entries submitted on disc

(target was 75%) • Established clear criteria and judging

standards for all awards• Gala feedback

– 93% rated event Excellent or Good (up 25%)– 93% indicated event met or exceeded expectations – 83% rated the presentation of OVATION Awards

excellent or good

So…what did IABC/Toronto do this year?

2010 World Conference• 97 volunteers worked

more than 36 hours

• 280 participated in the dinearound -- managed by 28 volunteer "captains"

• Helped direct $2,500 to Evergreen Brickworks

• Process guide

So…what did IABC/Toronto do this year?

Running a solid operation• Discount Program• Supper Clubs• Special Interest Groups

– Professional Independent Communicators (158 members)

– WestEnd Group (245 members)

• Social Responsibility Committee• Policies

So…what did IABC/Toronto do this year?

None of it possible without you

Volunteers• This year, 209 chapter

members volunteered their time and energy on various committees

• Survey says:– 96% received recognition for

their efforts– 91% felt expectations were

met– 93% rated their experience as

good, very good or excellent – 97% felt communication was

very good or excellent– 91% said leader was

considerate of their time– 91 % said their volunteer

experience enabled them to expand their network

Challenges

1. For the third straight year, the percentage of members attending events has decreased

2. CareerLine is improving, we still are not at the levels once enjoyed

3. Advertising revenue continues to decrease

4. Focus and prioritization

b) Run a Solid Operation (that will thrive in the future)

a) Know & Respond

to Member Needs

Improve Retention & Grow

Membership

Ensure the “quality” of each member’s ongoing IABC/Toronto experience

Our three-year strategy