Presents Integrated Marketing Solutions at Costco Wholesale MediaBUZZ.

Presents

Integrated Marketing Solutions

at

Costco Wholesale

MediaBUZZ

Challenges In Today’s Marketplace

• Increase sales and market share

• Attract new customers

• Outperform competitors

• Expand brand awareness

• Improve ROI

• Target core demographics effectively and

efficiently

Integrated Marketing

• Compelling, multi-faceted marketing program

• Builds brand equity at desirable venues

• Capitalizes on the synergies of up to five media components

• Delivers strong impact, high visibility and consumer

participation

• Provides exceptional value

Value Opportunity

• Capitalize on efficiencies resulting from our integrated marketing partnerships

• Benefit from the synergies of MediaBUZZ’s media mix

offerings

• Showcase your brand and rise above today’s cluttered marketplace

Multi – Faceted Media

• In-Store Mobile Signage High-level brand exposure

• National and Regional Print Extensive reach

• In-Store TV Targeted branding

• In-Store Brand Equity Ideal time/place to influence shopper decisions

Costco Integrated Media

• FY’ 04 Sales $47.1 billion – 5th Largest Retailer

• 333 warehouses in the U.S.

• 82.5 million shoppers per month

• $115 million avg. sales per warehouse

• 450 million transactions annually ($110 avg. ring)

• 42.4 million cardholders - 23.4 million households

• 93.9% are homeowners

• $91,800 median household income (U.S. average is

$41,990)

• 18% of Costco Members are millionaires

*Source: Costco Analysts’ Presentation, 10/04

• High-quality sponsored food and beverage trays (17” x 12” x 6”)

• Free to all members at entrance

and check-out - 333 US Costco locations

• Serves as a problem solver -

consumers carry purchases from check-out to final destination

• Effective delivery vehicle for

coupons, promotions and sweepstakes game cards

• Exclusive Sponsorship

Opportunities

Costco ConvenienceTRAY

• Highly visible 4-color signage 34” x

12”

• Prominently displayed at entrance

way

• Each holds 750 Costco

ConvenienceTRAYS

• Excess Gaylords are visible in-store

Signage and Gaylord Display

In-Store TV

• High impact TV network is set up

near entrance of stores

• High Definition Satellite Sports and Entertainment programming content

• 3x :30 spots to run every hour

Costco Connection

• Monthly magazine publication

• Over 5 million circulation

• 12.1 million readers

• Keeps members updated about

Costco’s products and services

• Median household income -

$91,800

• 93.3% are homeowners

In-Store Brand Equity for Auto Manufacturers

• Autos displayed at select Costco

locations

• Over 22 different regions available

• Monthly program – 400,000 Branded Costco

Trays

• Estimated 40,000 branded trays distributed in each selected Costco location

• Highly visible 4-color signage 34” x 12”

• Gaylord displays with signage (visible in-store)

• In-Store Costco TV to run all month - 3x :30’s/hr.

• Full page Ad in Costco’s Connections Magazine

• 139.5 estimated impressions

MediaBUZZ’s Integrated Costco Program

Total Net Investment: $415,000

Advertiser Benefits

• Delivers high reach and frequency at each location

• Impressions increase as Tray is moved or taken home –

Extends the life of the brand message

• Generates instant recall - helps establish/enhance brand

awareness

• Draws attention to your message by bringing it directly to

the consumer

• Opportunity to receive brand equity at select Costco

locations

Why MediaBUZZ’s Integrated Program?

• Experienced media and marketing executives

• Established distribution network of wholesale clubs, sports venues and theaters nationwide

• Impressive track record for building partnership marketing programs

• Complete turn-key solution (one point of contact)

• Cost effective - Benefit from synergistic partnership alliances

Guidelines and Implementation

• Choose locations for program sponsorship

• Complete artwork template provided

• Provide logo to MediaBUZZ

• Approve final artwork

• Allow 60 days for production, shipping, delivery

and in- store set up.

• Initial feedback

• Follow up meeting to explore open issues

• Let MediaBUZZ customize a program for you

• Benefit from an innovative media mix that provides

brand equity at desirable venues

Next Steps

MediaBUZZ