Presenting… Your Audience Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email protected] 800-747-1941 @Pistachio The People Formerly Known as ^
Dec 05, 2014
Presenting…Your Audience
Laura FittonPistachio Consulting Inc.
[email protected] 800-747-1941
@Pistachio
The PeopleFormerly Known as
^
Audience + Results= Content.
What is Your PodcastAbout?
Happy Audience
“It’s notabout you.”
Podcasts are Shows
Podcasts are Shows+ Conversations
^
Ask.
Listen.
Why are you Following Me?• We met at [___]• You inspire me• Social sense & learning.• Guy gave you whuffie• Because you told me to• I like your ideas on how
to hold an audience• You engage in
conversation and sharewhat you know
• I’m discovering America• The voices told me to• Haven’t you just always
been there?
• Someone I knew wasfollowing you
• You followed me• Interesting tweets give
me new, random insight• Honestly, I’ve been
thinking of un-following• You have genuinely
interesting things to say• Your tweets met my
threshold for interesting• A gem once a week is
worth it• CC told me to
Love Your AudienceProduction valuesDistributionTight editingGet feedbackListenAsk
Talk to themEntertain themMake them thinkInform/educateHelp themGive them something
Content =
Content?
= Content?
Audience + Results= Content.
DefiningCommunication
message SENTmessage RECEIVEDmessage ACTED UPON
Content Development“How do I know what I think
until I see what I say?”– E.M. Forster
Try This at Home
You will need:•Business card•Cell phone•Your neighbor
Be Brutal…
Why should I care?What’s in it for me?How does it make mylife better?
What problem do yousolve?
• Who doyou help?
• How?
The “Ah-ha” Moment
• Get to it• Show,
don’t tell• WIIFM
Aka, What’sthe Point?
Develop your Content
• WHO is it for• WHY do they care?• WHAT do you want them to do?• HOW can show what you mean• WHICH examples, stories or
illustrations are most convincing orinteresting or helpful?
What to Include?
• What you know:––––––––
• What they need to:–––
Your Next…Important email• Audience. (Who is reading this?)• Results. (What response do you want?)• Contents. (Short, direct, audience/result
specific.)
Your next…PodCast• Audience. (Who are they?)• Results. (What needs to happen?)• Content. (Makes a direct connection from
audience to result.)
Note to Self
• I will seek moreinformation on…
• 3 valuable things I learnedtoday…
• 1 thing I will DO…
SuccessfulCommunicatorsare Successful
People• Audience + results = content• CODE: Concise, Organized, Direct, Effective• S I M P L I F Y
Laura Fitton, Pistachio Consulting, Inc.
Laura Fitton (aka @Pistachio) is a superhero. The full extent
of her powers is not yet known. To get some idea of how she
thinks, what she knows, and the problems she can solve,
read her blog ( www.PistachioConsulting.com) and her
twitterstream (www.twitter.com/pistachio). She loves to talk.
She's good enough, she's smart enough, and doggone it,
people like her.