Presenting: the essentials

Present to win

What kind of presenter are you ?

What we see

Long Boring

Bad slidesAbstract

Know your audienceWho What Where Why When

Simple Unexpected

Concrete Believable

Emotion

A story

•Binnenkomer

•Vertel wat je gaat vertellen

•Vertel het

•Vertel wat je hebt verteld

•Uitsmijter

A picture is emotion

Keep it simple

• Advertsiing in the USA First there was history

Is sex still working in ads ?

Is it important ?

What does it cost?

Can you mention examples ?

Adworld 2008 De toekomst van reclame 07.08.08 Parijs

Sex in advertising

Does it sell?

What is involved

Conflict and tension

Solution

Story

Make a difference

Durf !Dare !

Be there

Practice