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Presenting: Launch Pad An interactive, content rich platform driving attention to your Product Launch
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Presenting: Launch Pad An interactive, content rich platform driving attention to your Product Launch.

Dec 28, 2015

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Julian O'Neal
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Page 1: Presenting: Launch Pad An interactive, content rich platform driving attention to your Product Launch.

Presenting: Launch Pad

An interactive, content rich platform

driving attention to your Product Launch

Page 2: Presenting: Launch Pad An interactive, content rich platform driving attention to your Product Launch.

Presenting: Launch Pad

UBM Electronics is proud to present Launch Pad – an editorially hosted, multi-sponsored site that allows you to showcase and distribute your new product information, technical content / resources, and marketing initiatives.

• Visibility on UBMe contextually relevant site

• Centralized location• Easy to implement• Social media integration• Drives traffic to client’s site

An innovative way to showcase your new products and initiatives

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Page 3: Presenting: Launch Pad An interactive, content rich platform driving attention to your Product Launch.

• UBM had deployed over 18 editions of the Launch Pad, including one special edition “Women of the Channel” and over 4 Single Sponsored editions (averaging 5 months each) over the past year and a half.

• Over 50% of the sponsors in the multi-sponsored edition go on to participate for more months.

• On average sponsors have more than 100 unique visitors to their page as well as over 30 asset views/downloads per month

Launch Pad SuccessBased on UBM Proven Results

Page 4: Presenting: Launch Pad An interactive, content rich platform driving attention to your Product Launch.

Sponsor Information – Landing Page

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Page 5: Presenting: Launch Pad An interactive, content rich platform driving attention to your Product Launch.

Sponsor Information – Secondary Page

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Page 6: Presenting: Launch Pad An interactive, content rich platform driving attention to your Product Launch.

How It Works

Educate and enable customers and prospects on new launches.

• A new Launch Pad is deployed each month with a maximum of 5 customers.

• The Launch Pad includes a welcome video introducing the launches for that month and providing additional relevant perspective on the product launches for the audience.

• The Launch Pad’s landing page features your company’s logo and a short description (rotating positions)

• The viewer can click on your logo to see all relevant content on your Launch.

• You can refresh your content monthly, for as long as you are a part of the program.

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Page 7: Presenting: Launch Pad An interactive, content rich platform driving attention to your Product Launch.

How It Works

Put the tools your customers and prospects need in their hands• Reinforce your messaging with a link to your website and up to five

supporting assets, each with a short description.

• Includes: White papers, case studies, product specifications, product demonstrations, links, videos, documents, webcasts, and more.

• Social sharing tools make it easy to expand the audience via the ability to send to colleagues or post to popular networking sites.

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Page 8: Presenting: Launch Pad An interactive, content rich platform driving attention to your Product Launch.

Have It Your Way

Easy to get started. Easy to grow and adapt to your needs.

Turnkey solution;• Project Management• Site Development & hosting• Promotion:

• Minimum 250k impression (ROS banners / newsletters / fixed promotional visibility on branded sites)

• Reporting: • Site activity: page views, unique visitors, time spent• Asset activity: client page views, asset clicks

Client Deliverables:• Logo• Up to 5 Assets: (link or file)• Completed Content Form• All content updatable monthlyTimeline:• Ad close: 3 weeks out (hold list on google doc)• Materials close: 2 weeks out

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Page 9: Presenting: Launch Pad An interactive, content rich platform driving attention to your Product Launch.

The Launch Pad is offered as a multi-sponsored and sole sponsored program. You can also add on integrated marketing components to extend the value of your participation.

• Multi-sponsor Launch Pad: $3500 per month net (1 month minimum)• Single-sponsor Launch Pad: $12,500 per month net, $28,500 for 3 months

net

Multi-sponsor Launch specials:• 3 month Launch Pad *: $2,500 per month net / $7,500 total• 3 month Launch Pad/NPN Package *: $10,000 total (includes 1 NPN

spotlight / 2 NPN listings over 3 months)* All content can be refreshed monthly

A La Carte option:• Fixed first position: $4,000 per month

PricingA cost-effective solution – starting at $3,500 per month

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