Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University Social Media for Absolute Beginners
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Presenter:Cindy Leonard
Bayer Center for Nonprofit Management
at Robert Morris University
Social Media for Absolute Beginners
What’s on Tap?Exercise: Analog Social Networking (9 – 9:10 am)Defining social media & Why we should care (9:10 – 9:40
am)Social media terminology (9:40 – 10 am)Types of social media tools (10 – 10:30 am)BREAK (10:30 – 10:45 am)Overview of most popular social media tools (10:45 am –
noon)LUNCH (Noon – 1 pm)Overview of most popular tools continued (1 – 2:30 pm)BREAK (2:30 – 2:45 pm)Social media planning & strategy considerations (2:45 –
3:15 pm)General Q&A / Sandbox Time (3:15 – 4 pm)
Defining Social Media
Why We Should Care
Expand Network
of Contacts
Promote Action
Consolidate or
Formalize Networks
Strengthen
Relationships
Quick Feedback
to Constitue
nts
Social Media Terminology
Communities &
Community Building
Friends
ProfileOnline
Presence
Networks
Groups
Content Links
Comments
Tags (Bookmarki
ng)
Widgets
Authenticity
Collaboration
Culture
Types of Social Media Tools
Most Popular Social Media Tools
Social NetworkingFacebook: http://www.facebook.comLinkedIn: http://www.linkedin.com
Wikis: http://www.wikispaces.com
PodcastingHosting: http://www.podbean.com/ Recording: http://audacity.sourceforge.net/
Photo and video sharing Flickr (photos): http://www.flickr.comYouTube (video): http://www.youtube.com
Twitter: http://www.twitter.com
BloggingWordpress: http://www.wordpress.org
RSS feedsFeedburner: http://www.feedburner.com
Social bookmarking Delicious: http://www.delicious.com
The Pittsburgh Zoohttp://www.pittsburghzoo.org/
(blogging, Facebook, RSS feed, Flickr, Twitter, YouTube)
Pittsburgh Social Venture Partnershttp://www.psvp.org
(blogging, Facebook, LinkedIn, Twitter, YouTube)
LOGOS Ministryhttp://www.thelogosministry.org/
(Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)
Planning & Strategy
Small Steps
The “If you build it, they won’t come…” Issue
30
The WAVE ModelThe 3 W Questions
Finding Your AudienceUse Versatile Tools
Engage Your AudienceYou will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience.
From a presentation by Arjan Tupan of Capgemini Consulting for Convio
Common Themes
Who job is it, anyway?
Assessing Organizational Readiness
What about ROI? How do I know if my efforts are worth it?
Open Q & A
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