Presented by: Brian Millward, Business Development ... · 3 SSFPA Members The SSFPA is a vibrant and growing organization. The SSFPA has 150+ members, including allied associations.

Presented by: Brian Millward, Business Development

& Candice Appleby, SSFPA

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Small Scale Food Processing and YOU!

President Gerry Pattison Pattison Farms

Past President Maureen Drew Artisan Edibles Fine Foods Ltd.

Vice President Carmen Wakeling Eatmore Sprouts & Greens Ltd.

Treasurer Dr. Bill Code Canadian Emu Oil Limited

Corp. Sec. Pamela Baxter Cascadia Gluten Free Foods

Directors Kathy Buote Garden IncrEdibles

Kim Frederiksen Biovia Organic Link Ltd

Kalpna Solanki FX-Foods Inc.

Vikram Bajaj Ace Curries To Go Ltd.

Dr. Ron Wasik RJW Consulting Canada Ltd.

What industry associations do and

why they are important to your business

SSFPA Board of Directors

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SSFPA Members

The SSFPA is a vibrant and growing organization. The SSFPA has

150+ members, including allied associations. Our membership

represents over 500 individual business – and our network is far more

extensive.

• Local business people who support

and expand local economies

• Hire local people.

• Create local jobs.

• Contribute to sustainability.

• Well educated and informed.

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• 2009 – Food Safety Systems Initiative

• 2009 – Appointed Ministerial GF Advisory Committee

• 2010 – Appointed to National Food Processors Value Chain Round Table

• 2010 – Appointed Ministerial Trade Advisory Committee

• 2010 – Appointed BC Food Safety Round Table

• 2010 – Created Food Safety Portal

• 2010 - Administrator for AAFC Advance Payment Program for producers

• 2010 - Published SSFPA Specialty Food Magazine

2009 Premier's Award for Innovation and Excellence

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Artisan Edibles Fine Food Company Limited – Photo by Erin Gilmore – 2009 Canadian Country Music Awards

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• 2011 – Created Low Literacy Course

• 2011 – Created Sanitation Course

• 2011 – Created GMP/HACCP Course

• 2011 – Created Managing Recall Course

• 2011 – Created Traceability Course

• 2011 – Created Food Safety for Co-Packing Course

• 2011 – Created Regulatory Roadmap

• 2012 – Created HACCP Implementation Course

• 2012 – FPHRC Certified Introductory HACCP Course

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• 2012 – Total Snap web-site member benefit

• 2013 – Group Product Liability Insurance Program

• 2013 - Created Online Small Scale Food Processing Course

• 2013 - Launched Canadian Specialty Food Directory

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Small Scale Food Processor Association

2214 Sun Valley Drive

Nanaimo BC V9T 6E8

1-866-547-7372

[email protected]

www.ssfpa.net

Candice Appleby

Executive Director

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Why Market your Business Online?

Small business owners should ask themselves the following questions when considering whether or not Web site development should become a priority:

• Can customers find you online already?

• Does your competition have a Web site?

• How is your online reputation faring?

• Could you expand your sales online?

Currently there are approximately 1,319,872,109 people on the Internet...

Why Market on Social Media? Facebook accounts for 8% of all time spent online...

Communities Form Around Passions...

The Social Media Advantage

Passions Connect Like Minded People... Passions Overlap...

The Social Media Advantage

How Search Engines Work...

Could you hit my 10 acre farm with a bean bag from 35,000 feet?

Total number of websites indexed for Sept. 2012: • Google – 50 Billion • Bing – 18.5 Billion • Yahoo – 4.8 Billion

How TotalSnap Leverages SEO...

SSFPA Directory Website

• Increased online reputation • Each business can customize their pages

for unique content • Creates a large foot print for organic

search engine results • Help to cross promote member

businesses

Direct visitors from a online business directory are the most targeted and ready to buy web traffic...

SSFPA Member’s Discount

To take advantage of TotalSnap today please complete the sign-up form on the SSFPA website: www.ssfpa.net.

TotalSnap Annual Subscription: MSRP $395.00 SSFPA Member’s Save 50%

SSFPA Price: $195.00

TotalSnap Monthly Subscription: MSRP $34.95 SSFPA Member’s Save 43%

SSFPA Price: $19.95

What is TotalSnap? Total Snap is a Software As A Service (SAAS) marketing and ecommerce solution that provides small businesses with affordable, user friendly tools that are designed to help them leverage and market their business online.

TotalSnap is a user friendly Website Solution... • Easy to use Editor Interface - Icon based

• Affordable – Less than $300.00

• Real People support – Toll free live support

• Quick and easy to deploy – Minimal Learning

• Online Training - Tutorial Website and Documentation

TotalSnap: Website Solution 63% of consumers and small business owners turn to the internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have a website???? • Five page website plus contact information and photo

gallery page

• Full Ecommerce solution including shopping cart

• Social Media integration with Facebook, Twitter, Youtube, and LinkedIn

• Google Maps integration on Contact Page

• Facebook and Twitter website widgets

• Domain name and custom email solution including web-mail client

TotalSnap: Custom Facebook Page

• Add Custom and Static content to your Facebook page

• Full Ecommerce Solution

• Contact Information Page

• Custom Navigation Options

• Contest and Promotion form

• Live “Check In” and “Like Gate” tools

• “SEND” Button Integration.

Average amount of time a person uses Facebook per month - 15 hours 33 minutes...

TotalSnap: Mobile Website

• Click-to-call – one click to call • Mobile Commerce – customers can buy directly

from your site • Contact Form with Google Maps – one click

location based directions • Photo Gallery and Multimedia – optimizes

videos and images for any device • Social Media Integration - allow customers to

share with Facebook, Twitter, and email

Works on over 8000 devices: includes all phones, tablets, and web enabled devices like TV’s and gaming systems...

TotalSnap: Mobile Credit Card Processing

20% of small/home businesses have lost a sale because of the lack of acceptance of credit cards…

• Process payments on the go through mobile device

• Enhance how you interact with customers, personalizing the experience to increase sales

• Cost efficiency

• Now accept credit cards without the need for expensive POS hardware

• Opportunity to reduce PCI compliance as mag stripe replaced with mobile devices and data not stored on merchant’s side