Presented by Abul Hassan Corp. SHE Manager Nestle Pakistan Ltd. Safe Driving Conference ACCRA - November 7 & 8 , 2012
Presented by Abul Hassan
Corp. SHE Manager
Nestle Pakistan Ltd.
Safe Driving Conference ACCRA - November 7 & 8 , 2012
Participate in the Conference
Share our initiatives on Road Safety
Interact and Share good Practices
Learn from Other Markets
Take Learning Back and Implement
Synergize the Activities where Possible
Objectives afe Driving
Pakistan - North afe Driving
Pakistan – South
afe Driving
Increasing Population
Low Literacy rate
Low income Per Capita
Increasing Energy Prices
Security and Safety Issues
Poor Roads Infrastructure
Weak Security and Traffic rules
Increasing accidents /Collusions
Challenges in Pakistan afe Driving
Road Accidents – As 3rd Leading Cause of Death
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afe Driving
Road Accidents - As 3rd Leading Cause of Death in Pakistan
afe Driving
Road Safety Culture - Pakistan afe Driving
Roads Between Us afe Driving
Safety - One of Top Priorities of Nestlé
afe Driving
Road Safety Challenges Nestlé Pakistan
49 67
6
9
0
20
40
60
80
2006, 2007,
Road Accidents
Non Fatal Fatal
Transport safety steering committee was formed
headed MD
afe Driving
Required a Strong Commitment from Management
Educate Nestle Employees for Defensive Driving
Establish a Task Force for Safe Driving Program
Formalized Strategy to initiate and Run Program
To Engage all Stake Holders in Implementation
To Seek an Institution for Training of Drivers
To Train SHE and Transport Staff involved
Reduce Fatality to Zero & Minimize accidents
Challenges in Road Safety afe Driving
Meeting With Transport Vendors
Feb 27, 2008, Meeting with Fresh Milk Transport Contractors
afe Driving
No change in Behaviors nor Vehicles
afe Driving
Behavior - Video
Success Story of Safar Bakhair
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Scope of Operation
5 % of the single biggest corporate cost
34 % of the total MCDD cost excluding Milk price
150,000 squ. KM shed area
40 million Km in a year
Current fleet around 500 vehicles
Unprocessed milk longest stay
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Establishing Structure
The Team
Road Safety Steering Committee
• Headed by MD
• All stake holders
• Meets regularly
• Strategic Decisions
Team Formation
• Road Safety Officer
• SHE Manager MCAS
• Transport Manager
• Corp. SHE Manager
• Corp Affairs
• Admin & SC team
Road Safety Strategy
• Driver Management
• Journey Management
• Vehicle Management
• Accident Investigation
• Accident Reporting
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Defining Methodology S
Nestle Pakistan’s Vision on Safety
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Getting Aligned & Visible
Getting Management aligned
•Safety A Must Win Battle
Making it Visible
•Awareness Campaign
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Employee’s Internal Training
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Employee’s Internal Training
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Motorcycle rider Training – Atlas Honda
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Information on Defensive Driving
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Further Action for FM Transport Road Safety
Where We Can Play a Role
Vendors Management
Vehicle Management
Drivers Management
Journey Management
Where We Can’t Do Much
Road Traffic Road
Engineering Road Furniture
Effective legislations
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Vehicle Management
Vehicle Management
Ensuring Net Pay Load
Compatibility
Minimum Safety Requirements
•Seat Belts
•Side safety guards
•Reverse buzzer
•Effective hand breaks
•Reflecting tri angles
•Toe chain
•Spare tyres
•First aid box
•Fleet audits at factories
•Fleet audits at regions
•Penalties
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Driver’s Management
Driver Management
Group Insurance &
EOBI coverage
Fixed Hiring Criteria
Fixing of Minimum
Wages
Mandatory Drivers
Weekly Rest
NH&MP Drivers Training
First Aid & Fire Fighting
by rescue 1122
In House Trainings
and Tool box meetings
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Transport Vendor Management
Vendor Manageme
nt
Written agreements
with Umbrella people
Regular Office Audits
for safety records
KPIs
Data Base
Vendors Meetings
Involvement in
Companies events
Penalties & Awards
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In – House Training of Drivers
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Private – Public Partnership for Driver’s Training
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First Step to Partnership S
Homeward Bound Video
Homeward Bound Video LINK
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Fresh Milk Driver’s Trained
150 130
608 533
744
0
200
400
600
800
2008 2009 2010 2011 2012 TillAugust
Drivers Trained Target for 2012 = 950
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Ripple Effect of Training Institution
More than 10000 Participants Have received training From this institution
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1st Road Safety Seminar June 2010 & July 2011
Participants • Nestle Pakistan • Nestle markets • NHMP & 1122 • Unilever, Shell Tetrapak
• Transport Vendors
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100 % Vehicle on Telemetric Liv
e r
eport
s Total KM driven
Max. Speed
Harsh Breaking
Route Map
Center OUT Time
Center IN Time
Total Travel Time
Total Stop Time
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Management Commitment
Management Commitment
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Impacts of the Projects S
Impacts of the Projects S
Transport Vendors Became more Organized
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Road Safety Statistics – Fresh Milk Transport
9 8 7
0 0
2
4
6
8
10
2007 2008 2009 2010
Fatal Accidents
Fatalties
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Road Safety Statistics – Fresh Milk Transport
1.53
0.91 0.82
0.62
0.4
0.6
0.8
1
1.2
1.4
1.6
2009 2010 2011 2012 ToDate
No. of Accidents Per Million Kilometers
56
34 30
14
0
10
20
30
40
50
60
2009 2010 2011 2012To
Date
No. of Accidents
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Challenge ahead!
9 8 7
0
4 4
0
2
4
6
8
10
2007 2008 2009 2010 2011 2012
Fatal Accidents
Fatalties
Challenge 2012
Four Fatalities in 1st Quarter
• Fish Bone
• YY Analysis
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Awareness Program for General Public
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Meetings with Transport Vendor
Monthly Main – Umbrella vendor meeting
Nestle staff supervision, minutes are
documented & followed up
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Focus on situational response in training center
Sharing of incidents with Driver
Evaluation of training and analysis
Feedback to contractor & trainers
Focus on situational Response S
Safar Bakhair Song
Safar Bakhair Song Link
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The Passion to do it
Implementing Road Safety
The Support that you need
The Leadership that you need
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Question & Suggestions S