Presentazione di PowerPoint - Juventus.com · Juventus vs European football market Top clubs by revenue 05/06 Source: Deloitte – Football Money League, February 2007 75 77 17 103

Juventus Football Club

Analyst Presentation

New York, 31st May 2007

Disclaimer

This document has been prepared by Juventus Football Club S.p.A. (the “Company”) solely for use at the analyst presentations promoted and organized by Borsa Italiana S.p.A. (the Italian Stock Exchange) and held on May 30 and 31, 2007 in the context of the event “STAR Conference – New York 07” promoted and organized by Borsa ItalianaS.p.A.. Neither this presentation nor any part or copy of it may be transmitted into the United States or distributed, directly or indirectly, in the United States, Australia, Canada or Japan or any other jurisdiction where distribution of this presentation and of any information contained in it may be restricted by law. Persons into whose possession this document comes should inform themselves about, and observe, any such restrictions.This document is not intended for potential investors and is not to be used or considered as an offer to purchase or subscribe for, or a solicitation of any offer to purchase or subscribe for, any securities, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision. This document has been prepared separately from any proposed offering of securities and as such information in this document has been reviewed and approved by the Company.The securities of the Company have not been, and will not be, registered under the United States Securities Act of 1933, as amended (the “Securities Act”), or under the corresponding rules and regulations applicable in Canada, Japan, Australia or in any other jurisdiction where an offer is unlawful absent exemption or authorization by the competent authorities and may not be offered or sold to any national, resident or citizen of the United States, Canada, Australia, Japan or any other country where an offer is unlawful absent exemption or authorization by the competent authorities. This document constitutes neither an offer of securities in Italy pursuant to art. 1, (t) of the Legislative Decree n. 58 of 24 February 1998, as amended, nor an offer of securities for sale in the United States and in any other jurisdiction. No reliance may be placed for any purposes whatsoever on the information contained in this document, or any other material discussed in the context of the presentation of such material, or on its completeness, accuracy or fairness. The information contained in this document has not been independently verified and no representation or warranty, express or implied, is made or given by or on behalf of the Company or any of its members, directors, officers or employees or any other person as to the accuracy, completeness or fairness of the information or opinions contained in this document or any other material discussed in the context of the presentation of this document. None of the Company, nor any of its respective members, directors, officers or employees nor any other person accepts any liability whatsoever for any loss howsoever arising from any use of this document or its contents or otherwise arising in connection therewith.The information and opinions contained in this presentation are provided as at the date of this presentation and are subject to change without notice. Attendees at this presentation must be aware that the information provided may be dated and not current information. No person is under any obligation to update or keep current the information contained in this presentation.This document is strictly confidential and may not be reproduced, distributed to any other person or published, in whole or in part, for any purpose.By attending this presentation and/or accepting this document you acknowledge and agree to be bound by the foregoing limitations.

Juventus Attendees

Michele BergeroChief Financial Officer

Marco ReInvestor Relations Manager

Table of contents

Objectives and strategy

Key issues and results at 31/03/2007

Q & A

Partnership and multi-year contracts

Player management

Objectives and strategy

Juventus objectives and strategy

Ensure the competitiveness of the team at international level

Further develop and enhance of the Juventus brand

Implement a model of sustainable development that allows excellent football performance guaranteeing equilibrium in finances and assets

Further reinforcement of the youth sector and the scouting system

New marketing strategy: “less is more”. Identification of a small, selected group of national and international partners

A considerable reduction in debt

Strategy

Mid-term development plan

Objectives

A unique sporting track record

2Champions

League

1European Cup Winners' Cup

3U.E.F.A.

Cup

2Intercontinental

Cup

2EuropeanSuper Cup

9Italian

Cup

4Italian

Super Cup

27Italian

Championships

Most successful football club in Italy and one of the two European teams to have won all international tournaments at least once

Focus on youth sector

– 17 teams (taking part in national, regional and local competitions). The youth department takes part in more than 100 tournaments in Italy and abroad

– About 350 young players

– About 62 coaching and technical staff

The Primavera team won the 2005/2006 Italian Championship and the “Coppa Carnevale” of Viareggio, the world youth football tournament, for three years in a row (2003-2004-2005) and reached the final of the 2006 competition

Competitive and efficient youth sector to recruit new talents atcontained costs:

In 2004, Juventus launched a project related to soccer schools in cooperation with Nike (Juventus Summer Camp, Juventus Academy and Juventus University)

Many Juventus players of the youth sector play in other professional clubs

A leading team by supporters

The most popular football club in Italy with about 13 million supportersLeader in many Italian regions and second or third in the remaining ones

Supporters evenly spread through all Italian regions

About 41 million potential fans (including Russia)Third club in Europe after Real Madrid and Barcelona

Sources: C.R.A. “Monitor Calcio – Edizione 2005/2006”, June 2006Sport+Markt – “Juventus Fan Potential – The Global Sponsoring Study”, August 2005

In Italy

Abroad

About 174,000,000 potential fans worldwide, of which 30 million in America and Africa and about 100 million in Far East

Juventus vs European football market

Top clubs by revenue 05/06

Source: Deloitte – Football Money League, February 2007

7577

17103

3183

2952

6447

2421

462925

3723

4124

39

9194

17266

15476

13043

7972

7276

3839

4218

3515

4117

12688

6374

5462

47110

4957

3230

4055

4047

323322

29

0 50 100 150 200 250 300

Real MadridBarcelonaJuventus

Manchester UnitedAC MilanChelsea

InternazionaleBayern Munich

ArsenalLiverpool

Olympique LyonnaisRoma

Newcastle UnitedSchalke04

TottenhamHamburg

Manchester CityRangers

West HamBenfica

€m

Matchday Broadcast Sponsorship and other commercial

292259251243239221207205192176128127124

85

89

123107102

8887

Shareholder structure

On the basis of the latest information available, the shareholding structure of Juventus Football Club S.p.A. is as follows:

Free float

32.5%

LAFICO S.a.l.7.5%

IFIL S.p.A.60.0%

Stadium Project

Juventus is awaiting the final authorisation regarding the technical plan to restructure the stadium from the Turin municipality and to develop the annexed external commercial area (30,000 square meters of gross floor area)

On 15 July 2003 Juventus signed the agreement with the City of Turin for the ninety-nine year right to exploit the Delle AlpiStadium and adjacent areas; renewable on expiry

Juventus will restructure the stadium, including 12,000 square meters of gross floor area, inside the stadium, for commercial activities related to sport business (museum, fan shop, Nike store, company headquarters)

Juventus is the only Italian club with its own stadium

Stadium Project

On 20 April 2007 the BoD took note of the decision by UEFA to assign the organisation of the 2012 European Championships to Poland and Ukraine

On 13 February 2007 the BoD approved the Stadium Project: implementation conditional upon the assignment of the 2012 European Championship to Italy

The Board of Directors believes it is now necessary to thoroughly assess the works to be done on the Delle AlpiStadium and has therefore mandated the Chief Executive Officer to examine suitable initiatives.

- total investment of € 22.4 million

- 140,000 square meters, of which 100,000 square meters

dedicated to the youth sector

- 7 natural turf pitches, one of which with heating system (First

Team)

- 1 synthetic pitch for youth sector official matches

- 1 indoor synthetic pitch for winter training

- gyms, medical area, pool, lockers and stores

Juventus training centre

Construction of a new training centre for all Juventus teams completed in July 2006:

The new training centre allows better management of the entire sport sector and economies of scale on overheads and running costs

Partnership and multi-year contracts

Multi-year contracts

Television broadcasting of the home matches of

Satellite TV rights current agreement with Sky

2006/2007 Consideration: € 80.2 million

the Italian Championship, for Italy (encrypted) and for the rest of the world (including free to air), of training sessions and the Trofeo Berlusconi, and other commercial rights

Transmission in Italy, on payment and with controlled access, ofthe home matches of Juventus in the Italian Championship via terrestrial digital, cable and ADSL

Terrestrial digital, cable and ADSL TV rights current agreement with Mediaset Group

2006/2007 Consideration: € 4 million

TV and other media rights: new agreements with Mediaset Group, effective since 2007/2008

Option rightJuventus sold for € 30 million the option right to extend the same contract for a further year (2009/2010)

Multi-year contracts

€ 108 million € 110 million

To be paid in monthly instalments during the periods

Duration and consideration2007/2008 2008/2009

Broadcasting, via any distribution platform, of the home matches of the Italian Championship, for Italy (encrypted) and for the rest of the world (including free to air), of training sessions and the Trofeo Berlusconi, and other commercial rights

Official sponsor for all competitionsOfficial Sponsorship agreement

Duration and considerationThree seasons from 1 July 2007 to 30 June 2010

Total fixed compensation of € 33 million

Multi-year contracts

+ performance bonuses in case of achievement of particular sporting results

Duration: 12 years starting from 1/7/03

Total minimum guaranteed*: € 148.3 million (excluding technical products supplied)

+ royalties:- 10%-12%-14% on the net revenues deriving from the sale of Juventus-brand

products- 50% on the net profits deriving from the sale of Juventus-brand services and

from retail operations

The Partnership with Nike

Juventus Merchandising S.r.l.(**)

- Managing the entire licensing sector of Juventus and developing Juventus branded products and services

- Juventus Soccer Schools project (Juventus University, Juventus Academy in Italy and abroad, Official Soccer School, Juventus Camp)

(*) The minimum guaranteed amount has been amended in 2006(**) Fully owned by the Nike Group

Multi-year contracts

Key issues and results at 31/03/2007

Income Statementin € m

Financial Year 2005/2006

9 months at 31 March 2007

9 months at 31 March 2006

17,508,667 Ticket sales 5,264,012 13,424,620127,526,704 Television and radio rights and media revenues 63,947,366 106,592,41455,399,868 Revenues from sponsorship and advertising 22,638,383 41,379,6675,714,594 Revenues from players' registration rights 40,907,305 5,298,972

19,879,251 Other revenues 7,847,343 17,636,006226,029,084 TOTAL REVENUES 140,604,409 184,331,679

(2,815,281) Purchase of materials, supplies and other consumables (2,204,524) (2,222,080)(37,228,385) External services (20,377,650) (26,058,284)

(127,296,763) Players' wages and technical staff costs (67,722,363) (88,206,499)(8,045,190) Other personnel (4,691,348) (5,524,963)(3,111,634) Expenses from players' registration rights (3,876,016) (2,959,576)

(28,366,496) Other costs (6,148,501) (23,772,612)(206,863,749) TOTAL OPERATING COSTS (105,020,402) (148,744,014)

(65,919,684) Amortisation and write-downs of players' registration rights (16,519,842) (39,511,266)(2,700,467) Other amortisation, write-downs and provisions (1,623,684) (1,035,468)

(49,454,816) OPERATING INCOME 17,440,481 (4,959,069)

1,792,629 Financial revenues 2,082,177 1,029,712(3,889,059) Financial expenses (3,974,492) (3,067,745)

(51,551,246) INCOME/(LOSS) BEFORE TAXES 15,548,166 (6,997,102)

(6,996,830) Current taxes (2,757,038) (11,109,338)12,561,856 Deferred and prepaid taxes (1,898,941) 8,831,422

(45,986,220) NET INCOME/(LOSS) 10,892,187 (9,275,018)

TV RIGHTS AND U.E.F.A. C.L.

TICKET SALES

SPONSORSHIP AND COMMERCIAL

OTHER REVENUES

9 Months 2006/2007€ 140.6 million

9 Months 2005/2006€ 184.3 million

Revenue breakdown

7.3%

57.8%

22.4%

2.9%9.6%

3.7%

45.5%

16.1%

29.1%

5.6%

REVENUES FROM PLAYERS’ RIGHTS

Financial highlightsin € m

ASSETS 31/03/07 30/06/06

Players' registration rights 59,612,608 107,393,144

Other intangible fixed assets 313,567 398,824

Intangible fixed assets in progress 28,000,000 13,000,000

Land and buildings 19,276,170 -

Other tangible fixed assets 3,899,864 692,303

Tangible fixed assets in progress 4,504,325 27,319,882

Other non-current assets 52,889,902 31,063,643

TOTAL NON-CURRENT ASSETS 168,496,436 179,867,796

Current financial assets 286,849 1,074,722

Cash and cash equivalents 31,659 202,266

Other current assets 48,125,236 41,135,882

TOTAL CURRENT ASSETS 48,443,744 42,412,870

ASSETS HELD FOR SALE 12,153,513 12,153,513

TOTAL ASSETS 229,093,693 234,434,179

Financial highlightsin € m

EQUITY AND LIABILITIES 31/03/07 30/06/06

SHAREHOLDERS' EQUITY

Share Capital 12,093,200 12,093,200

Reserves 2,106,256 48,092,475

Income/(loss) for the period 10,892,187 (45,986,220)

SHAREHOLDERS' EQUITY 25,091,643 14,199,455

Provisions for risks and charges 3,141,532 3,747,168

Bonds and other financial liabilities 17,194,480 5,330

Other non-current liabilities 50,162,665 41,368,804

TOTAL NON-CURRENT LIABILITIES 70,498,677 45,121,302

Bonds and other financial liabilities 42,020,732 14,202,698

Other current liabilities 91,482,641 160,910,724

TOTAL CURRENT LIABILITIES 133,503,373 175,113,422

TOTAL EQUITY AND LIABILITIES 229,093,693 234,434,179

Player Management

2006/2007 Transfer Campaign

Disposals: Mutu, Zambrotta, Thuram, Cannavaro, Emerson, Vieira, Ibrahimovic

Temporary disposals: Miccoli, Blasi, Gasbarroni, Olivera

Main operations:

Temporary acquisitions: Bojinov

Summary of the overall economic, financial and asset effects:

Acquisitions: Boumsong, Zanetti, Marchionni, Criscito (50%)

36.8

Economic effects

Net profit 38.4 19.2Investments

Disinvestments (51.3)

Total

(32.1)

Effects on assets

Temporary 1.0

Costs (2.6)

€/million

Total

12.6

Total 26.9

Foreign 16.2

Agents (1.9)

Financial effects

LNP 12.6

27.1

15.9

(1.4)

38.5

72.3

37.5

(3.7)

13.3

18.3

5.4

(0.4)

06/07 07/08Total 08/09

Playing contracts effective as of 1 July 2007: Grygera, Salihamidzic

Q & A