Presentations

Innovative Business Software for Retail and Petroleum Industry

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Direct Connect

POS

ATG HR

Vendors

C-Store Office

Financials

Price Book

Inventory

Competitors

Scheduling

CSO Mobile

ComplianceEDI

Fuel- Central

Dealers

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Petrosoft products are central pieces of business automation

C-Store Office is an internet-based back office

application that provides a wide range of solutions for

gas stations and convenience stores. This back office

software system is the cost-effective solution that delivers

the power of c-store automation and gives operators an

unfair advantage over the competition. C-Store Office

online tools are packed with features that optimize store

inventory, manage costs and set pricing to maintain tight

control over both fuel and store margins. C-Store Office

smoothly integrates store and supplier data offering

flexibility and versatility in enhancing business. This

software integrates with most handheld devices, POS and

ATG systems.

Fuel-Central fuel distribution management software from

Petrosoft automates fuel distribution management to

optimize inventory, maximize truck utilization and driver

productivity, and minimize operating expenses without

compromising on customer service. Fuel-Central puts an

end to time-consuming manual processes like collecting

accurate inventory and sales information, invoice creation

and tracking taxes. It will also end double entries, run-

outs, haul backs and other problems that waste time and

cost fuel marketers profits. Fuel-Central will help jobbers

to optimize scheduling while minimizing downtime and

optimizing site fuel inventory.

CSO Mobile cuts the chain that previously tied back office

software users to a desk. By adding agility and mobility to

all C-Store Office applications, customers now enjoy the

added freedom to work anytime, anywhere.

Direct Connect makes implementing all of Petrosoft

software products easy and cost effective. Direct Connect

serves as the hub that unifies POS and ATG systems to

the software, eliminating the need to have a computer at

each location. It greatly improves the speed of information

exchanged with stores and minimizes rollout time for new

customers.

Data Entry Service reduces labor at site level by

providing data processing services and slashes

paperwork by as much as 75%.

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Integration Diagram

Our cloud-based software helps integrate all sources of information for the fuel and retail industry on the internet and automates most common business procedures for its users. Petrosoft servers collect information

TCP/IP or serial

TCP/IP or serial

TCP/IP or serial

Vendors & Suppliers

Direct Connect

EDI

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Integration Diagram

Petrosoft Data center

Cloud

Petrosoft WEB Portal cstoreoffice.com

Personal Mobile Applications CSO Mobile

Petrosoft Fuel Management fuel-central.com

from store hardware such as POS systems and ATG’s without the need for a computer in the store. This makes implementation of our services simple and cost effective and connections robust and reliable.

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Relevant Reports ConvertKnowledge into Profits

Data Information Knowledge Prof ts

► Companywide Integration

► Over 200 Reports

► Item Level Inventory

► Maximize Turns

► Eliminate Dead Inventory

► Reduce Overstock

► Integrated Accounting

► Enhanced Operations

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Inventory Optimization and Control

Inventory Optimization increases the quality of store inventory, eliminates dead items and overstocks which lead to spoilage,

breakage and theft. The reports on inventory status determine optimal stocking levels and recalculates inventory values to quickly

spot slow moving items quickly.

Excessive Inventory

Improved Cash Flow

Reduced Shrinkage

Reduced SpoilageInventory Optimization

Reports

Procedures

Business practice

Solution

Functionality

Benefits

Pain

“What I like best about C-Store Office is that Petrosoft keeps updating it based on their knowledge of the

market. They own their own stores and use that retail experience to keep adding fresh new applications and

reports to the site to help keep our business up to date. They also integrate directly to QuickBooks, which

really helps us streamline our accounting.”

Sajir Haribal

The Market, El Paso, TX

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Operations Optimized

“The reason I use C-Store Office is because it makes my job very, very easy. C-Store Office has all the tools I need to run my business the way I want to and it saves me an enormous amount of time. The big pile of paperwork that used to be on my desk every morning is gone!”

Vijay Patel,

Stop N Go Convenience Stores, Asheville, NC

C-Store Office

0Minutes 20 40 60 80

Traditional

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The Benefits of Operations Control

The architecture of Petrosoft solutions is designed to drive productivity gains throughout the operation. The time-consuming

process of purchasing inventory offers a good example. C-Store Office is engineered to reduce the time required while

drastically improving the process and lowering inventory costs.

Manual approach: No system

A time-consuming manual process with no capacity

for oversight or ability to verify results:

► Manually review and count items in stock

► Manually write up an order

► Receive order and manually verify

► Enter the invoice into manually

Petrosoft Approach: Focused System Architecture

A fast, productive process with total control and the

ability to accurately verify results:

► Order is produced based upon on-hand inventory

and sales projection data

► System automatically bars restricted items

► Best sellers are stocked appropriately

► Accurate, item-level invoice produced automatically

Outcome: Poor quality, poor control, no oversight

on ordering process

Outcome: High inventory quality, accurate stocking

levels, complete verification of results.

Total Time to Process: Over one hour Total Time to Process: Less than one minute

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Promotion and Merchandising Support

“I am the price book manager for

our company and the C-Store Office

price book is my favorite feature of

the system. It really makes my job so

much easier because C-Store Office

catches every price change on every

shift and makes sure that I can see and

approve all of them before it updates

our registers. I am always confident our

pricing at the registers is correct.”

Today’s convenience store market constantly offers new

promotions intended to merchandize the thousands of

different products sold in the store. New product launch

programs, seasonal promotions and others help build

customer loyalty to brands, while increasing traffic in

the store. Given the sheer volume and diversity in store

inventory and the hundreds of promotions available,

managing these efforts can be time consuming and

challenging. This is why C-Store Office is a must have to

automate these processes and maximize profits. C-Store

Office will help retailers to capitalize on the promotions

more effectively.

C-Store Office tracks inventory levels with margins

automatically, to measure the effectiveness of promotions.

This gives confidence in stocking levels and margins

regardless of how many promotions are running.

Amber Rench

The Pumping Stations, Augusta GA

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Enhancing Franchise with Enterprise Technology

C-Store Office is an ideal tool for franchisors to enable

the rapid growth that operators seek. Strenghtening the

business of both franchisors and franchisees through the

powerful synergy its cloud-based architecture creates.

C-Store Office provides the flexibility to meet the needs

of individual franchisees while still providing the reporting

uniformity required to scale and expand an already

proven model.

An excellent example of this synergy is the C-Store

Office price book. Our SaaS model allows Petrosoft to

offer a centralized price book which the franchisor can

quickly and easily deploy to franchisees. Retail prices and

promotion program participation can be made mandatory

or optional, depending on the franchisor’s requirements.

C-Store Office builds franchise value by giving the

franchisor level of control desired and the flexibility to offer

options to the franchisee wherever appropriate.

► Robust Infrastructure

► Rapid Deployment

► Centralized Data

► Promotion Participation Management

► Automated Royalty Calculations

► Inventory Reconciliation

► Mobile Applications

► Lottery Management

Franchise Headquarters

Franchise Operators

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Go Mobil. No PC required

Petrosoft has always prided itself on providing the most in-

demand, up to date technologies to its customers. In today’s

fast paced world, smart phone applications are the only way

to move at the speed of business.

Whether the store just experienced a cost increase or

inventory levels are running low, CSO Mobile is there to

assist. This is an excellent and powerful means to directly

raise awareness throughout the business. When users can

carry item level information in the palm of their hand, they

can surely increase profits, reduce shrinkage and have a

smoother running operation.

CSO Mobile gives users the chance to handle issues when

they arise instead of days later. This is the fast, easy way to

get up-to-date information anywhere at any time.

CSO Mobile allows the flexibility to manage multiple stores or

a single location right from the palm of your hand.

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Direct Connect Communications InnovationThe Direct Connect terminal from Petrosoft enables retailers to

connect POS and ATG systems directly to the internet without

the need for an onsite computer. It connects in minutes to

create a high-speed internet connection. Direct Connect costs

less than even the most basic PC, saving users hundreds of

dollars in hardware per site.

Direct Connect will update a POS system faster than a PC.

This high-speed unit is robust and reliable, communicating

“What originally made us decide to go with C-Store Office was the ease of installation. We have thirty two locations and at the time, we had no price book, zero scanning and no back office. Within two weeks they had us scanning at thirty locations! The reason we have stayed with them is because we have a comfort level with the way they do business. They don’t have a long term contract. It’s month to month, so they have to prove themselves every month and they do.”

Michael Harrell Duckthru Convenience Stores, Ahoskie, NC

directly to Petrosoft servers from POS and ATG systems. Store

owners will find it the fastest, most economical route to a full

implementation of Petrosoft services.

Petroleum marketers often serve a diverse network of

customers with many different levels of technology. Direct

Connect works in any dealer location because it does not

require a computer on site. With Direct Connect no computers

or computer skills are necessary to have all locations reporting

uniformly.

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Petrosoft Data Entry ServicesPetrosoft data processing services eliminate hours of paperwork and allow store managers more time to spend on the trade

floor. This unique service makes it possible and practical for businesses of any size to do perpetual inventory and automatic

ordering.

Store managers simply scan their paper invoices using a standard desktop scanner and save it to C-Store Office.

Petrosoft product specialists then create electronic invoices containing item-level data. Invoices are returned in hours and allow

store managers to track costs and inventory at item level. Combined with EDI managers will track all purchases, at item-level,

without ever manually processing an invoice.

C-Store Office generates detailed reports on item velocity and stocking levels. Overstocks and dead items are flagged to be

eliminated from inventory. Inventory is optimized and managers spend minutes instead of hours on invoices.

“As both the Director of Operations and the Price Book Manager, I was concerned about getting timely operating data from our forty-nine locations and keeping tight control on prices, too. C-Store Office gives me the data I need to run the business properly and the data entry service helps us keep a tight rein on our supplier pricing.”

Rizzy Mohammed AMI Stores, Panama City, FL

► Reduce paperwork by 75%

► Increase item level accuracy

► Reduce labor costs

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Fuel-Central: Fuel Distribution Reinvented

Fuel-Central is reinventing the fuel distribution industry with

powerful, cloud-based applications that boost productivity

and drive costs out of the channel. Fuel-Central helps

distributors save time and money by reducing errors and

paperwork and lowering the cost of doing business throughout

the organization. Fuel ordering, pricing and scheduling

are automated for accurate and reliable results. Customer

purchases, payables and credit card transaction records are

managed electronically saving time and money.

Fuel-Central allows distributors to project sales weeks in

advance to optimize purchase strategies and capitalize on

price fluctuations as they arise.

With their private web interface, dealers will have the flexibility

to place orders online or over an automated phone system

and view their account histories, pricing trends and invoices

along with other account information.

Fuel-Central simply provides the best end-to-end business

solution that lets jobbers grow their business with lower staff

expense and deliver superior service to dealers.

Regular

2,700

Regular

2,300

Regular

1,700

Diesel

1,700

Plus

1,100

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Maximum productivity. No compromise on customer service

► Collect payments faster

► Track Price Changes on Commission Agents

► Real Time Store Inventories

► Daily Sales

► Complete or Split BOL’s

► Connect to Point of Sale

► Connect to ATG

At the heart of Fuel-Central is the most advanced dispatch center available today. Petrosoft took full

advantage of cutting edge technology that makes it easy for dispatchers to schedule hundreds of loads

weeks in advance, quickly and accurately.

The console provides the dispatcher with deep business intelligence on every customer including up-to-

date inventory, upcoming delivery schedules, driver shift schedules and even current customers’ credit

and payment history. With the click of a mouse, drivers can be assigned to future deliveries or rerouted to

make current delivery assignments more efficient.

Fuel-Central allows you to do more with less, optimizing employee scheduling with no compromise on

customer service.

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Customers Success Stories — Waseem PetroleumKey to Success: Flexibility

For Director of Operations Ejaz Rahim at Waseem Petroleum, the key to achieving his business goals was going to require a flexible approach. The Madison, New Jersey Shell and BP-branded distributor has a very diverse business. The company owns convenience stores, a number of gas stations and has a co-branding relationship with 7 Eleven in its North Jersey region. Beyond that, there were different types of technology in different locations. They have networked ATG’s, non-networked ATG’s, a mix of POS systems and in the case of the 7 Eleven locations, proprietary POS systems. In all, Waseem Petroleum services over 70 locations in New Jersey and New York.

“We had just gotten too big to monitor gas sales and inventories manually” says Rahim, “but trying to find an electronic solution that could pull all of these various types of businesses together was a real challenge. We really needed to automate data collection, but there just did not seem to be one solution out there that could fit all these situations. We didn’t know our true pool margins at various locations, and we were having trouble getting timely inventory data to base delivery schedules on.”

That is when Rahim discovered Petrosoft and contacted the company.

Petrosoft offers a number of products to different sectors of the retail Petroleum industry, but the specific needs of Waseem Petroleum called for a different type of solution. Two products from Petrosoft proved just the solution. i49 fuel sales reporting application is a web-based tool that collects and reports data on fuel sales, costs, prices, margins and can project delivery schedules. It also provides statistical inventory reconciliation reporting (SIR) automatically. It is easy to use and provides Waseem Petroleum with exactly the data needed to run their business efficiently.

Tying the whole system together is the Petrosoft Direct Connect DC 101 unit. A smart, fast proprietary hardware that can connect to PCs, Ethernet and internet networks to communicate data to Waseem Petroleum from each of the locations they service.

“Petrosoft can pull data from registers and networked Veeder-Root gauges or allow manual entry through a PC,” says Rahim, “and we get all the data we require online at an extremely low price.”

All Petrosoft products are compatible, so as they move forward, Waseem petroleum is thinking about expanding the sophistication of its Petrosoft applications where appropriate.

“These units can all be combined together like building blocks,” he noted. “In the convenience stores, we are planning to upgrade to the full back office and it will work perfectly with the gear and software we already have for those locations. It gives us a clear path forward.”

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Retail Customers success stories — Saneholtz-McKarnsKey to Success: User-Friendliness

teachable interface. I was confident my managers would be able to learn C-Store Office quickly and that they would use it. That was the key thing — we had to make sure our managers would use it effectively.”

Erb is pleased with the level of acceptance C-Store Office has gained from employees and they are seeing the results they anticipated. “C-Store Office makes it possible and practical for us to reach the goal of managing our inventory at item level. The managers can use it, and they can get the work we want them to do, completed in a reasonable amount of time.”

There were a few pleasant surprises as they began to phase in C-Store Office at their retail locations, too. “One thing we didn’t expect was how much increased oversight we’d have over our vendors,” Erb noted. “Because of the way C-Store Office handles invoices, we are able to catch vendor errors easily. We are a margin-driven company, and C-Store Office displays the margin on every item in every invoice so we can spot errors right away.”

Going forward, Saneholtz-McKarns’ strategy is to automate the business as much as possible and use C-Store Office to continuously streamline the operation. “I can see where C-Store Office can play a role in improving our operations in other areas, too,” He offered. “The next step will be to interface between C-Store Office and QuickBooks, so we can begin to get our accounting automated as well. There are a lot of opportunities here for increased efficiency and we plan to use them all.”

Saneholtz-McKarns, Inc. of Montpelier, Ohio is a petroleum marketer and convenience store operator serving northwestern Ohio and southern Michigan. The company owns and operates sixteen retail locations. General Manager Jeff Erb wanted to streamline and automate operations at his stores, but his past experience with back office systems made him very cautious about selecting a vendor.

“We did a very thorough search and looked at a number of back office systems,” says Erb. “We wanted to begin keeping our inventory at item level and were also looking for a system that would give us a complete suite of reports on all aspects of the business.”

Past experience had taught Erb to be careful about which software package he chose. “We had used another software product in the past,” he noted, “but it was so complicated that it ended up costing us more time than manual operations did. It had all the features we wanted, but it was just too difficult to work with.”

Erb spent many months looking at back office systems including C-Store Office. He found that many of them had the features he was looking for. However, the usability factor kept surfacing in the various demonstrations he saw.

“In the end, after doing all our research, we just kept coming back to C-Store Office,” says Erb. “We liked it the best because it was so user friendly. It had all the features we were looking for but it also had a really

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Cloud Facts

Powerful

Secure

Less Expensive

Higher performance

Easy to integrate

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Is cloud computing right for you?

Reduce Costs — Through this delivery method

Petrosoft customers do not need to invest in hardware

or infrastructure because the software is ready to be

deployed through the web browser.

Increased Mobility — Since the way companies do

business is changing, requiring more employees to be

at more locations the cloud allows them access to the

work applications from any part of the world via the

internet at anytime.

Less Technical Problems — The back end

infrastructure is maintained and monitored by full time

technicians. This allows companies to implement a

Petrosoft product without increasing the workload to

their IT staff. This also allows single store operators the

benefits of having an IT staff without the cost.

Data Storage and Back up — Through the Petrosoft

Cloud clients will be able to store as much data as

they would like to the system. Additionally redundant

backups and tested disaster recovery plans are in

place for data protection.

Flexibility — All subscriptions are month to month

from the very first day. This allows customers to

ensure they have made the right decision without over

committing themselves or their resources.

“For us, one key factor in deciding to go with C-Store Office was

the fact that it is web-based and reasonably priced. That meant a

simple, easy set-up and a smaller impact on our working capital

as we were launching the business. Our time management is

much more efficient using C-Store Office to run the business and

we really like the one-on-one relationships we have with the tech

support people.”

Tom Cook

Jump Start Markets, Ozark, MO

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SaaS and Cloud Technology

SaaS or Software as a Service is the delivery model Petrosoft uses to supply its clients with the

most up-to-date tools available in software technology today. It lets clients access our application

through their web browser and deploys updates and new releases fast.

Cloud computing and our global internet presence in North America, Europe and Asia allow us

to rapidly deploy our applications anywhere in the world and service our customers promptly and

efficiently. We use a variety of devices to create robust and efficient business communications

networks anywhere our customers do business.

“For me, the cloud computing model was the most important factor

in choosing C-Store Office. It works amazingly well from anywhere

in the world! I own several businesses that are quite remoter from

each other and I love having total access to my convenience store

business data whenever I want it, no matter where I am.”

K. B. Roowalla

MetroGas, Los Angeles, CA

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What does Petrosoft do?Petrosoft LLC is the leader in internet-based business solutions for retailers and distributors. With a special focus in the retail petroleum

industry, we provide integrated communication and business intelligence services across all segments of the marketplace.

Provide back office software-as-a-service for retail stores and gas station operators

Provide Distribution Management software for Fuel Jobbers

Provide business intelligence software for marketers and franchisors

Automate business processes to streamline communications and drive out costs across the entire segment.

Vertically integrate all sources of information through the petroleum sales channel. We connect dealers, vendors, distributors and POS equipment.

Copyright Information

All Contents Copyright © 2012 Petrosoft, LLC. All Rights Reserved.

All other company and product names may be trademarks of the respective companies with which they are associated. Specifications are subject to change without notice. Petrosoft is not responsible for errors and omissions. Petrosoft makes no warranties or commitments concerning the availability of future products or versions.

Petrosoft, LLC2025 Greentree Road Pittsburgh, PA 15220 1.888.306.0640www.petrosoftinc.comwww.cstoreoffice.comwww.fuel-central.com