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How does your media product use, develop or challenge forms and conventions of real media products?

Evaluation question: Poster

I have used a recurring theme within my album poster, that is evident in my other types of media for the song.

Much like, Jessie J’s debut album, ‘Who you are’. She shows the same image of her posing for her poster and her CD, and everything related to that album.

In doing so, she creates an assosiated image for that particular album.

Use conventions:

I have tried to recreate this with the use of the piano image.

It is an image I have used for the digipak front cover, and so have done so with my poster. It is also a recurring piece of instrument in the video, as Ben is seen playing it.

In using the piano, I have tried to create an identity for the band, by using a musical image that can be associated with us.

Use conventions:

Also, after research into what is usually included in a typical digipak, I have included features such as the release date, the album and band names, production companies, etc.

Doing so makes the poster look more professional, and conforms to the conventions of real life media products.

Use conventions:

To develop the conventions of real life media products, I have displayed the artist of the band, but I have altered this so that he is not the main focus.

I decided to make the piano the main focus of the picture, and so including the artist of the band as a ‘side-image’.

I feel that this puts emphasis on the uniqueness of our band, and also highlights the theme of the piano to our audience.

Unlike most posters, including the artists as a side image I feel works particularly effective for a small band such as us, because the audience would not be drawn to the poster via a picture of an artist they do not recognise.

Including the artist as a main image works well only if they are high-profile and have a good fan base, as their face is recognisable, and sells their albums.

Develop conventions:

To challenge the conventions of real media posters, I have included a mass amount of content, all of which are visible.

Nowadays, posters for albums tend to include few words and are based mainly on imagery and the artist.

However, for my poster I feel that the more content I include the better due to the stature of our band.

As a low-profile band, including a lot of content about the album the poster is trying to sell will appeal to the audience, as they learn more about the album through the poster.

Unlike the big stars, I could not have made my poster effective with just an image and name as this would not catch the eye of the audience.

I need a lot of content in order to promote the band, and attract people.

Challenge conventions: