Target audience: 18 to 24 year olds I will target them by focusing on topics that effect them. One of the main things they are concerned about are the university fees. I am going to touch this subject because almost everyone aged 18-24 has had their views on the university fees. The message of the ad will be `your vote. your voice’ I will represent this by giving the audience a choice as this will come across as more friendly and not forced. Adverting standards authority the ASA is an organisation that deals with complaints made about an advert. They have the ability to make a formal complaint to the company/organisation, order them to change/edit the ad to make it suitable or completely remove it from being shown publicly I will not be breaking any copyright rules as all the images will be of my own. The ad will not feature any explicit content that may offend some people. It will be suitable for Source 1 Source 2