Presentation1

ARE ONLINE SALES RUINING THE

BUISNESS?

MUSIC MAGAZIN

ES

FIGURES

HOW ONLINE SUBSCRIPTIONS AFFECT MAGAZINE SALES

IS THE FUTURE FOR

MUSIC MAGAZINES AT STAKE?

ONLINE MAGAZINE WEBSITES. HELPING OR HINDERING?

ONLINE EFFECT ON MAGAZINE

SALESResearch into online sales affect on overall sales of magazines (including some music magazines) shows that online subscriptions only contribute to a small amount of the overall sales made. This shows that the online market for magazines at the current time is weak and barely effects the overall sales.

However, the move from paper magazines to internet hasn’t been “pushed” upon the public yet as it has with other types of media

“ONLINE SUBSCRIPTIONS COUNT FOR LESS

THEN 1%”

(e.g. buying music done by Apple creating ITunes to get convenient cheaper music) and the online market for magazines holds no convenience in the eye of the public, as it doesn’t make it easier to buy them (magazines are sold in most supermarkets which people have to go to on a weekly basis anyway) and also exclude the convenience of reading magazines as a easily, light and portable item and forces the reader to have to have a laptop of electric device of some sort to read it.

The idea of “impulse buying” is also taken into factor with the idea of online magazine reading and ordering as magazines are sometimes something

“VOGUE ONLY SOLD

185 COPIES OF

MAGAZINES ONLINE IN

2011”

you just buy out of impulse commonly in airports or train stations just as much as something you plan to buy. Online buying and reading of magazines gets rid of this market

Quotes from ABC.news.com

SALES DROP OVER

YEARS CAUSES

NME WORRY

Statistics and quotes from ABC.com

Statistics showing sales of music magazines

comparing 2008 to

2009 sales show declines in the majority of companies sales for example Kerrang (published by Bauer Consumer Media) has declined from

£60,290 to

£43,253, showing

a loss of £17,032. Another magazine company which has lost out is NME showing a decline over the year of

£15,336 and it seems that that decline in popularity is continuing into

late 2010 with a

16.4% fall in circulation, the highest circulation fall in music and film

magazine in 2010.

These statistics continued into 2011 with an 14.3% drop in the beginning of

2011.

“DISPITE DROPS, NME

STILL REACHES

PEOPLE OVER 1 MILLION

CONSUMERS A WEEK”

In a statement said on behalf of ICP (publishers of NME) it was said “[NME] continues to be an exemplar of a modern multiplatform media brand” and still reaches its audience “via social media, on TV, radio, mobile, through live events and in print and reaches over one

million consumers each week”. However it’s obvious to the public eye that NME is going to be in trouble soon, with Kerrang and Metal Hammer making recoveries (Kerrang has now rose to gaining

4.5%) it shows NME in a weak light.

THE PUBLIC AND THE

MAGAZINE BUSINESS

The consumers need for the cheapest, easiest and most convenient has thrown the magazine business backwards, making it less popular to buy magazines and more popular to read it on the online website. Minus a few perks of real magazine buying (a quiz and a extra interview) the online reading of magazines is a lot more economically and environmentally beneficial making it a desirable idea for customers. Examples such as NME.com and heatworld.com are good examples of not only showing a lot of the information within the magazine online but also forcing the

website onto the customer using messages in the magazine saying “look online for more information”. The company of NME now even advertises itself as a online magazine and a online news network, having more Interviews, news and images online then in the magazine as well

As features which couldn't be put into magazines for example videos and entire albums of images from events in the music world and information of a wide variety of musicians including Black Sabbath, Arctic Monkeys, Justin Beiber and Queen.