Presentation1

RED FM Presents Khushboo Gujarat ki

INDIA IS FULL OF BEAUTIFUL WONDERS BOTH NATURAL AND MANMADE. WITHIN THIS WONDERFUL COUNTRY THERE IS SO MUCH TO SEE AND SO MUCH TO EXPERIENCE, SO HOW TO PICK UP WHERE TO GO? BUT WHEN THE COUNTRY HEARD AMITABH TALKING ABOUT THE LAND OF LEGENDS-GUJARAT, ALL EYES AND EARS WERE ON IT.

THE INITIATIVE BY GUJARAT GOVERNMENT HAS HIGHLIGHTED NOT ONLY THE PLACES AND CULTURE BUT ALSO GIVEN THESE PLACES A LIFE! THE EMOTIONS ATTACHED TO THE PLACE AND THE CULTURE HAS BEEN BEAUTIFULLY DESCRIBED IN WORDS AND VIDEOS THAT HAVE GIVEN A MEMORABLE FRAME TO THE GUJARAT TOURISM. NOW EVERYBODY KNOWS THE KHUSHBOO OF GUJARAT AND REMEMBERS AMITABH’S SMILING FACE GIVING A WARM INVITATION FROM HIS HEART SAYING

“KUCH DIN TOH GUZAARO GUJARAT MEIN!”

Background

Our Idea This amazing Gujarat campaign has left people with

a curiosity to know Gujarat more, so we say why not add more to this campaign and help the people to know more.

RED FM brings to you

Khushboo Gujarat ki on Red FMA travel show capturing the essence of

Gujarat

Cont.. In this show a RED FM RJ/Celebrity will visit Gujarat

and travel to different destinations every week and explore the place by meeting people, eating food, shopping, knowing the history etc. Just like the campaign on other media, the essence of the radio travel show will be discovering Gujarat in a unique emotional way.

We’ll cover the whole Gujarat in a period of time. Every week we’ll have an hour show talking about one destination of Gujarat. During the week, we’ll promote the show and the coming up episode.

Activity flow

Deliverbales for One week/One city

RJ mention promoting the show-2 per day for 6 days=12 mentions

FCT spots RJ led Contest-2 links per day=12 rj links

It will be around the episode of the previous episode of Khushboo Gujarat ki. Winners will get Gujarat merchandise or we can also give them full paid trip to Gujarat.

Saturday AFP-4 dedicated links FCT roadblock.

Scripts Tentative Spot: The radio spot will be talking about what the next episode will be

talking about. Such kind of spots will change according to the episode every week.

Extract from Amitabh Bachan’s TVC: Moksha ka dwaar hai dwaarka Chaaro dhaamo mein se ke dhaam Yahan baste hai murli manohar shaam Yahan ki hawa murli ki mithaas hai Aur suryaast mein morpankh ke rang Krishna ki yeh nagri dwarka Yahaan khushboo hai bhakti ki jhaakiyo ki raasleela ki yahaan

khushboo hai Gujarat ki RJ X: Iss baar yahi khushbu Gujarat ki main RJ X laaunga aapke

paas only on the show Khushbu Gujarat ki on red fm on Saturday 11 to 2 pm. Sun-naa mat bhooliyegaaa SFX: Temple bell...

SINGING OFF VO: Brought to you by Ministry of Tourism Gujarat.

Scripts Cont..

Khushboo Gujarat ki show Link 1: OPENING: (Guajarati music) RED FM PE SHURU HO GAYA HAI KHUSHBU

GUJARAT KI Superhits 93.5 red fm pe aap sun rahein hain Khushbu Gujarat ki with RJ

X...Aur main pohoch gayaa hu batorne uss jagah ki khushbu jisne dekhi hai naa jaane kitni leela Krishna bhagwaan ki...jisne suni madhur dhun unki baasuri ki...jo hai india ke Chaar dhaam mein se ek ...and it is one of the seven sacred cities or ‘Sapta Puris.” Yes my friends I m in the city of Dwarka...Dwarka ka matlab hai Entry to Moksha...aur aaj main aapko le jaaungaa iss city andar aur fir saath milke explore karenge ki kaise yeh dwarka nagri ek special jagah hai...aap mujhe follow kar sakte ho twitter aur facebook pe Khushbu Gujarat ke naam se...And you can also see the pics of my journey in Dwarka which is in the land of legends--- Gujarat...mere saath khushbu gujraat ki batorte chalo superhits 93.5 red fm...bajaate raho!!!

Script Cont.. Link 2: OPENING: (Guajarati music) RED FM PE SHURU HO GAYA HAI KHUSHBU GUJARAT

KI Superhits 93.5 red fm pe aap sun rahein hain Khushbu Gujarat ki aur main hu RJ

X...aur main iss waqt hu Jagad Dwarka Mandir mein jo honestly itnaa beautiful hai ki mujhe samajh nahi aa raha iski tareef shuru kaise karu... Located in the heart of the city approximately two kilometers from Dwarka railway station, Jagat Mandir is the seat of Lord Sri Krishna’s main temple at Dwarka situated on the banks of river Gomati. Aur Shri Krishna ke time pe isko the temple of the Universe bhi bola jaata tha...aur abhi mandir ke andar aa gayaa hu...aur pandit ji ne mujhe pyaar se bola hai “shh...dheere baat karo” wow...this is beautiful...guys mere saamne hai bhagwaan Shri Krishna ki amazing si moorti...iss roop ke kehte hai chaturbhuj yaani four arms roop...Shanka, Chakra, Gada, Padma in chaar haato mmein liye yeh dhai feet lambi moorti ko dekh ke aisa lag raha hai ki yeh kabhi bol uthegi...guys iss charming moorti ki pic maine abhi kheech ke FB aur twitter pe daal di hai...yaad hai na kis naam se search karna hai...just type khushbu hai Gujarat ki...gaano ke baad main aapko le jaaunga Dwarka city ki ek aur majestic location mein....only on khushbu Gujarat ki...sunte raho superhits 93.5 red fm bajaate raho!

Likewise we’ll have two more links talking about two more sites in Dwarka city.

SUGESSTIONS:

If we can get Amitabh Bachann’s association somehow in the promotion. Eg we can take him on call and ask his favourite part of the location we are covering in the show.

If the gratification is a tour package to Gujarat, the participation will multiply and so the show tune ins

If the celebrity is taken as a host of the show people will follow the show more

As Gujarat government has been a constantly exploring modern ways to promote itself. The use of digital media has been done in a very interesting way. If we get a mention or a link to this promotion with our show on digital platform, we’ll be able to fetch more people to join in and hear the show and now more about the place.