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www.brandedclick.ro www.click-marketing.r o Almost everything at one click distance….. BrandedClick: A strong tool meant for the inter-action with the consumers, in order to promote, to gather information and increase the sales against optimal marketing costs.
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Jan 18, 2015

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BrandedClick: A strong tool meant for the inter-action with the consumers, in order to promote, to gather information and increase the sales against optimal marketing costs.
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Page 1: Presentation

www.brandedclick.ro www.click-marketing.ro

Almost everything at one click distance…..

BrandedClick: A strong tool meant for the inter-action with the consumers, in order to promote, to gather information and increase the sales against optimal marketing costs.

Page 2: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

Classic marketing

BrandedClick: the place where the brand is the king…

It is simple as a click !

Integrated online marketing services are the future

Page 3: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

Click Marketing & Research = BrandedClick

• CM&R company’s activity range implies online marketing, publicity, PR, information, promotion and online sales services.

• The central headquarter of the company is located in Bucharest and the operational and logistic center - in Ploiesti.

• CM&R manages the services of the www.brandedclick.ro portal.

Our consumers promotion, loyality increase and interactivity programs improve the retention, the purchase frequency and the ROIC in the marketing.

Page 4: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

BrandedClick Services

Products’ postingServices’ postingAdvertisings’ postingPR and CSR campaigns’ posting

Interactivity with consumers

Promotion popularizationOnline couponningPromotional catalogues

Information regarding business, brand, launches and events.

Consumer research online

Promosales online sales

MarCom jobs

Efficiency complex reporting

Page 5: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

BrandedClick Services

Products’ postingServices’ postingAdvertisings’ postingPR and CSR campaigns’ posting

Interactivity with consumers

Promotion popularizationOnline couponningPromotional catalogues

Information regarding business, brand, launches and events.

Consumer research online

Promosales online sales

MarCom jobs

Efficiency complex reporting

Page 6: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

Promote your products, services and advertising

• Information and advertising B2C media interface– New products posting (photo + benefits’ description)– New services posting (pdf format offer)– Advertising posting (photo, audio, video formats)– PR and CSR image campaigns posting (video up to 1 GB)

www.brandedclick.ro Awareness and visibility

Efficiency against

low cost

Sales and image increase

Page 7: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

Promote your products, services and advertising

The products/services are published inphoto/pdf format + the description of the benefits and advantages.The products, that are suited for online sales, may be sold in the promosales interface(promotion and sale in the same place)Questionnaires can be attached to any product/service and consumers can answer to them.There are several sorting filters for consumers.

Addressees’ targeting starting from the county level !

Page 8: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

Promote your products, services and advertising

The advertising may be posted in photo (poster), audio or video format.

As such, there is an insurance of an integral follow-up of the advertising by the consumers (validation by means of captcha code visualized at the end, in order to gather bonus points)

The captcha code is your brand’s logo itself, a method to generate the increase of the brand awareness.

In case of advertising, as well as in case of products there is the possibility to attach questionnaires for the consumers feed-back gathering.

Page 9: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

BrandedClick Services

Products’ postingServices’ postingAdvertisings’ postingPR and CSR campaigns’ posting

Interactivity with consumers

Promotion popularizationOnline couponningPromotional catalogues

Information regarding business, brand, launches and events.

Consumer research online

Promosales online sales

MarCom jobs

Efficiency complex reporting

Page 10: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

Consumers’ feed back

The interactivity with the consumers is one of the base concerns.

It is guaranteed both by means of the posted comments about the products, services, advertising, promotions and so on…. and by means of the “BrandDialog” specialized interface.

BrandDialog offers the possibility to every consumer logged on the site to contact the favorite brand and to send towards the brand manager some suggestions, requests, positive or negative feed back, complaints and so on…

Upon request we can offer the periodical filtration and processing service of the consumers’ feed-back.

We offer also direct e-mailing targeted campaigns.

Page 11: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

BrandedClick Services

Products’ postingServices’ postingAdvertisings’ postingPR and CSR campaigns’ posting

Interactivity with consumers

Promotion popularizationOnline couponningPromotional catalogues

Information regarding business, brand, launches and events.

Consumer research online

Promosales online sales

MarCom jobs

Efficiency complex reporting

Page 12: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!– Online couponning campaigns (coupons

provided with barcode): interface between the consumer, the retailer and the manufacturer.

– Presentation to the consumers of the promotions that are launched on the market

– Consumers’ guidance towards the store: presentation of the catalogues containing retailers’ special offers (leaflets)

– Special offers popularization (content, duration, participating stores)

Addressees’ targeting starting from the county

level !

Consumers’ involvement in the promotional campaigns

Efficient !

Page 13: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

BrandedClick Services

Products’ postingServices’ postingAdvertisings’ postingPR and CSR campaigns’ posting

Interactivity with consumers

Promotion popularizationOnline couponningPromotional catalogues

Information regarding business, brand, launches and events.

Consumer research online

Promosales online sales

MarCom jobs

Efficiency complex reporting

Page 14: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

Business info

You may inform your consumers with no charge:

- Information regarding the brands- Information regarding the launches- Information regarding the business

events- Information regarding your business

actions- Information regarding your successes

Version 2.0. allows you to create brand brogues in this space !

Page 15: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

BrandedClick Services

Products’ postingServices’ postingAdvertisings’ postingPR and CSR campaigns’ posting

Interactivity with consumers

Promotion popularizationOnline couponningPromotional catalogues

Information regarding business, brand, launches and events.

Consumer research online

Promosales online sales

MarCom jobs

Efficiency complex reporting

Page 16: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

Online research services

The online consumer research interface allows the start of simple researches on consumers (for example, the attachment of some mini-questionnaiares to the products or the advertising on the site) or complex researches (the definition of laborious questionnaires) with fragmentation of the target-group on social-demographic criteria: sex, age, geographic location – to the county level, or/ and on psychographic criteria.

Everything in your office!

Panel Research

Non-Panel Research

Media Testing

Consumers’ analysis

Product Testing

Identification of the consumers’ target-group

Employees’ motivation analysis

Price Testing Attitude Testing

Employees’ satisfaction

studies

Customer needs identification

Customer values IdentificationCustomers’

segmentation and classification

Consumer’s satisfaction studiesCustomers’ loyalty

studiesCustomers’ persuasion

StudiesPurchase decision

studies

Brand image andproduct image

Brand awareness

Use and attitudes

New product developmentNew product

concept testingNew package

concept testing

Price check-up and price/quality

ratio positioningPsychological price

Promotion/ priceelasticity

Advertising pre-testing

(print, audio, video)Advertising post-testing

(print, audio, video)Promotional impact

ID testingTV/Radio programs

testing

Page 17: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

Online research services

Questionnaire designer is extremely simple to use and allows the following postings:

- Open questions- Single answer close questions- Multiple answer close questions

The questionnaire can be configured directly by you without leaving the office.

It is simple as a click !

Page 18: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!Online research services

The research results are downloadable directly from your account:

-The answers to the questionnaires designed in table format and the graphic processing of each question- For open questions centralizing word format- The statistic data of the respondents are also available- During the research you can follow from your account the evolution of the research, the respondents number and so on…

Simple, quick, efficient and precise !

Page 19: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

BrandedClick Services

Products’ postingServices’ postingAdvertisings’ postingPR and CSR campaigns’ posting

Interactivity with consumers

Promotion popularizationOnline couponningPromotional catalogues

Information regarding business, brand, launches and events.

Consumer research online

Promosales online sales

MarCom jobs

Efficiency complex reporting

Page 20: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!Promotional online sale - promosales

A product that benefits from advertising on the promotion interface (either as a advertising spot or as a product presentation) and that is adapted to the online sales (it doesn’t need special storage and transportation conditions) can be sold on temporary basis – promosales or on permanent basis in the virtual store of the portal.The advertising’s interface and the store’s interface can be linked, as follows:

-A customer that sees the advertising or the product presentation can go to the store to order-A customer located in the store can find more information and advertising spots that could determine him/her decide to buy or not the product.

As such, we try to offer you hard selling promotions on the first marketing & sales integrated portal in Romania

Page 21: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

BrandedClick Services

Products’ postingServices’ postingAdvertisings’ postingPR and CSR campaigns’ posting

Interactivity with consumers

Promotion popularizationOnline couponningPromotional catalogues

Information regarding business, brand, launches and events.

Consumer research online

Promosales online sales

MarCom jobs

Efficiency complex reporting

Page 22: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!Position recruiting in MarCom

Posting the vacant positions in the marCom departments is free. The resumes are uploaded and sent directly to the e-mail address specified by you.

A FREE way to draw the best specialists on the MarCom market !

Simple, quick, efficient and FREE !

Page 23: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

BrandedClick Services

Products’ postingServices’ postingAdvertisings’ postingPR and CSR campaigns’ posting

Interactivity with consumers

Promotion popularizationOnline couponningPromotional catalogues

Information regarding business, brand, launches and events.

Consumer research online

Promosales online sales

MarCom jobs

Efficiency complex reporting

Page 24: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!Reports

By the integration of the site with Google Analytics, as well as by reporting internal modules, we try to offer through our portal the best visibility on the promotional efficiency.

Conceived to extend the skill of your team on the consumer insights or the performance of certain programs, BrandedClick can offer you various range of analysis for several projects managed on the portal.

Page 25: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!Traffic generation

Every consumer that will take part to the activities on the portal wins promotional points, by viewing the advertising, by getting informed about the posted products and services or by participating to the online research activities – if he/she is member of the target group of course.

With these points he/she may participate to the raffles, contests or may access discounts to the products in the store.

Be close to your consumers !

Page 26: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!Traffic generation

The consumer motivation system by means of raffles, contests and discounts in the virtual store is designed to increase the attractivity towards the site’s consumers and to generate traffic.

A traffic your products, services, advertising and researches could benefit from at maximum.

Launch your own raffles and contests in order to draw the consumers’ attention !

Page 27: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

Our brands’ friend: www.BrandedClick.ro

Companies, partners, customers

Advertising users/consumers

Results, statistics, research, reports Online sales

Corporate, brand strategy

www.brandedclick.ro

Marketing services

Online communication systems

Research, market analysis

PR and image campaigns

Product testing

Direct marketing

Sampling and promotion campaigns

Advertising, spots, views

is

Page 28: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

BrandedClick – the place where the brand is the king…

We have got an innovation and a valuable team.Let’s get acquainted!

[email protected]

It is simple as a click to click your brand !

Page 29: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

Ask for additional information:

Click Marketing & Research SRL

Bucharest, 1st district, 12 Cihoschi str., Tel/ Fax: 021/3183975, [email protected], www.click-marketing.ro , www.brandedclick.ro

Managing partner: Gabriel Dalea: 0747 / 042001, [email protected] Sales & e-commerce manager: Marian Ilie: 0745 / 342833, [email protected] Technical Manager, IT:Margarit Teodor: 0758 / 107114, [email protected] Financial Manager:Constantin Ghinita: 0758 / 071522, [email protected] Customer service & logistics:Gabriela Ilie: 0758 / 107115, [email protected]

Page 30: Presentation

www.brandedclick.ro www.click-marketing.ro

Click your brand!

We are BrandedClick !