Presentation Win2Win Communications eng

WIN2WIN COMMUNICATIONS –

INTEGRATED MARKETING COMMUNICATIONS AGENCY

Moscow, 2014

WHO WE ARE

Headquarters: Moscow, 40employees

Regional representatives: St. Petersburg (Russia), Ukraine (Kiev) and Kazakhstan (Almaty)

Client portfolio by 90%consists ofinternational brands, including Discovery Networks, NBCUniversal Networks, Castrol, Pigeon, LEGO, Omega Bittner and others.

Agency head – Margarita Sereda, co-founder of the award winning communication holding ranked in top 10 according to RIA ranking

Highly experienced tight-knit professional team with more than 20-years experience in integrated marketing communications

OUR PHILOSOPHY

WIN2WINstands for

360°BENEFICIALCOOPERATION

CLIENTS

We don’t use standard approach, every strategy is

individually tailored and unique.

Client’s win is our win.

BUSINESS CONNUNITY

Fair-play principle of work.

Fair competition is a real driver of industry‘s development.

We cooperate with profile education institutes.

EMPLOYEES

Team is the highest value.

We invest in employees education and implement

internal coaching program.

Team loyalty is the core of agency’s philosophy.

OUR SERVICES

We are experienced in handling crisis communications and in execution of internal communications campaigns

Visual Marketing Department with integrated creative team provides full scope of works from creative concept to production of all sorts of collaterals and branded gifts.

Understanding the needs of the market , we have developed a wide range of unique corporate trainings both for top and middle management

We execute integrated marketing communication campaigns in B2B and B2C segments.

We build long-term relationship with media at all levels: from a Reporter to an Editor-in-Chief or a Publisher.

We make all kinds of public, corporate, trade and press events: from VVIP trip to “Paris-Dakar” car race to city festival in Ufa.

We base our campaigns on the storytelling approach. We think that the most powerful stories happen in the mind of the audience, making each story unique and personal for the individual.

We develop “turn-key” creative solutions for the brand support in the new media.

OUR SERVICES

Visual Marketing

StrategicCommunication

Consultancy

Media Relations

Digital-Communication

Event Marketing,

BTL

Workshops and trainings

Mass Media Monitoring &

Analysis

o Media and reputation audits

o Positioning and Messaging development

o Working out communication strategies and step-by-step activity plans with defined KPI

o Crises Communications

o Corporate social responsibility programs

Our campaigns are based on the results of deep research: informational field analysis, benchmarking,media audit, trade analytics, evaluation of perception and positioning gaps. We provide the Client withan individually tailored strategy meant to manage Client’s reputation and build a credible brands in themarket.

STRATEGIC CONSULTANCY

Brand PR

Product PR

Research & Analytics

Corporate PRCorporate PR

MEDIA RELATIONS

Proactive work with journalists

Wide data base of federal and regional media

Search and creation of news cases

We develop campaigns that allow to increase company / brand / product share of voice. We build long-term trusted relationships with the journalists within win2win philosophy.

o Press office

o Press events

o Press trips

o Special projects with media

o C-level campaigns

o Speaking opportunities and industry events PR support

o Regional media relations

DIGITAL COMMUNICAITONS

Our digital team’s skills cover the full range of digital communication services – from social media tocorporate websites and crisis communication. We provide our Clients with strategic solutions which helpto initiate a discussion and create a viral buzz in c2c dimension. We help to create a valuable contentthat rises brand’s share of voice and helps a customer to make a positive for the brand decision.

o Development and execution of integrated digital campaigns

o Viral campaigns

o Social Media Marketing (SMM)

o Influencers and KOLs endorsement

o Promotion via blogs

o Web sites development, localization and support

o Applications development

o On-line advertising campaigns

o Search Engine Optimization (SEO

#Creative strategies to push the buzz

#Trend watching

#Wide pool of subcontractors

EVENT MARKETING

We organize events in the widest sense of the word: product launches and incentives, promotional activities, road shows, exhibition booths, exhibitions, spectacles and much, much more. We always focus on the Client’s task, target audience and available budget and ensure impeccable service and top-class quality.

o Press events

o Corporate events & partner conventions

o Roadshows

o Product launches

o B2B events (exhibitions, forums, conferences)

o Test drives

o Consumer events (indoor and outdoor)

o BTL campaigns in Moscow and all over Russia

Creative approach within the budget framework

Precise logistics

Celebrity relations and opinion leaders involvement

VISUAL MARKETING

We work closely with our Clients to develop integrated print marketing programs that achieve theirbusiness objectives from individual components to complete collateral systems. Our services range fromconcept development to design, production, and print management. We strive to capture the essenceof our Client’s brands through visual representation in every material we design.

o Company collateral

o Branded gifts

o P.O.S

o Design and lay out

In-house creative department

Professional copywriting

Full range of services from design and layout to

production and delivery

For C-level managers and official speakers

For communication professionals

o Media training

o Anti-crisis communication strategy & practices

o Public speaking workshop

o SWOT-analyses

o Unleashing creativity

o Marketing strategic approach in communication plans

o New Media & Digital

TRAININGS & WORKSHOPS

Business training is the most efficient and cost-effective way to develop professional expertise withoutinterrupting the workflow. Taking into account the need to adapt to ever changing formats ofcommunication, we have developed a range of business trainings for top and middle management. Ourprograms emphasize practical skills that help individuals and teams deliver their messages forexceptional results.

MEDIA MONITRING & ANALYSIS

We combine print, broadcast and online monitoring solutions delivering to our clients by-lingualmonitoring services and reports across traditional, online and consumer-generated media. We provideanalysis measuring brand’s share of voice, evaluating reputational risks based on deep understating ofthe industries.

o Informational field analysis

o Competitive analysis

o Reputational risks analysis

o Analytics, market digests in different sectors

o Social Media Monitoring

Big own subscription base

Cutting-edge technologies

Analytics with more than10 years of experience

Event Marketing Department

Director

Coordinator

Senior Manager

Manger

Copywriting Department

Director

Senior Copywriter

Copywriters

Media Monitoring & Analysis Department

Director

Coordinator

Senior Manager

Manager

Visual Marketing Department

Director

Senior Manger

Manager

Designer

General Director

Executive Director

Client Service Director

Corporate Affaires Director

PR Department

Account Director

Senior Account Manager

Account Manager

Junior Account Manager

Working Unit 1

Working Unit 3

Working Unit 2

Digital-communications Department

Director

Coordinator

Senior Manager

Content Manager

Designer

Working Unit 2

Working Unit 1

Working Unit 3

AGENCY STRUCTURE

Win2Win CommunicationsPhone: +7 (495) 280 77 48E-mail: [email protected], 8th Marta str., bld. 12, 3rd entrance2nd floor, Moscow, Russia, 127083www.win2win.ru

WE RELY ON EACH OTHER – YOU CAN RELY ON US

Team of experts with many years’ experience in communication and consulting

WIN2WIN STRATEGY

Fortunate combination when all parties win.

JUST GIVE US A TASK – AND WE WILL FIND OPTIMUM SOLUTION TO YOUR PROBLEMWe believe that everything is possible – for what seems impossible, we just need some more time