Presentation WhizKids l Workshop 1 l Session 1 Slides Resource person: Reza Shahbaz Hadi, FBS 12 th Batch, Lecturer, Daffodil International University
Jun 20, 2015
Presentation WhizKids l Workshop 1 l Session 1 Slides
Resource person: Reza Shahbaz Hadi, FBS 12th Batch, Lecturer, Daffodil International University
Faculty of Business Studies
University of Dhaka
IMC Integrated Marketing Communications
Philosophy
Single Message
Each n Every Medium
Focus
Focus
Focus USP
Consumer Behavior Media Behavior
IMC
Budget
Target Market
ATL Above the Line
BTL Below the Line
The LINE
……BTL solves the PROBLEM
Slot Buying
Philosophy 1: Single Message
Philosophy 2: Every Medium
IMC Budget
IMC Tools
Broadcast Media
Print Media
Thinking about TVCs???
Then WHAT about….
RDCs
Billboards
……BTL solves the PROBLEM
Consumer Promotion
Trade Promotion
Philosophy 1: Single Message Philosophy 2: Every Medium
Is it really Necessary
Who to send..
Any other way…???
Door-to-Door Selling..!!!
Philosophy 1: Single Message Philosophy 2: Every Medium
Environment
People
Any other way…???
Community
Philosophy 1: Single Message Philosophy 2: Every Medium
Philosophy 1: Single Message Philosophy 2: Every Medium
Philosophy 1: Single Message Philosophy 2: Every Medium
Philosophy 1: Single Message Philosophy 2: Every Medium
Philosophy 1: Single Message Philosophy 2: Every Medium
Philosophy 1: Single Message Philosophy 2: Every Medium
Philosophy 1: Single Message Philosophy 2: Every Medium
Philosophy 1: Single Message Philosophy 2: Every Medium
IMC for
Not-for-Profit Organizations (NPOs)
Philosophy 1: Single Message Philosophy 2: Every Medium