May 20, 2015
Twitter and the media ...VUBMarch 2010
1woensdag 31 maart 2010
twitter.com/jcaudron
2woensdag 31 maart 2010
About Dear MediaDigital Strategy & Innovation
3woensdag 31 maart 2010
About Dear Media
4woensdag 31 maart 2010
About me...• Founding Partner of Dear Media
• Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...)
• Not a Digital NativeNot a Digital Immigrant, but a Digital Architect
• http://jocaudron.me (for the personal stuff)
• http://www.linkedin.com/in/jocaudron (for the boring stuff)
• www.twitter.com/jcaudron (to get in my stream)
• http://www.facebook.com/jocaudron (we might even become friends ;-)
• Become fan of Dear Media on www.facebook.com/dearmedia and get the daily social media news in your stream
picture: (c) Pieter Baert
5woensdag 31 maart 2010
Introduction
6woensdag 31 maart 2010
What’s the real purpose of media?
• To put it bluntly: media only exist as a means of transportation
• To bring messages across
• from advertisers to consumers
• from lobbyists to masses
• from governments to citizens
• from ... to ...
• It is ...
• ... not the advertising filling the space between content
• ... the content (news, entertainment, fun, ...) that is filling the space between intelligently engineered and smartly crafted messages
• In order to keep this model alive, media HAVE to function top-down, in a highly controlled world full of gatekeepers
• What if this models breaks down?
7woensdag 31 maart 2010
To get this started...
• Who is using?
• Facebook, Netlog, ...
• LinkedIn, Plaxo
• Google Wave
• LBS
• Augmented Reality
• Who is using?
• a Blackberry
• an iPhone (2G, 3G, 3Gs)
• a Google Phone
• an Android
• a Nokia, Samsung, Sony Ericsson, ...
8woensdag 31 maart 2010
The World We Live In Today ...
9woensdag 31 maart 2010
A Connected World
10woensdag 31 maart 2010
A Mobile World
5.000.000.000
11woensdag 31 maart 2010
A Social World
400.000.000
12woensdag 31 maart 2010
A Rich Media World
13woensdag 31 maart 2010
Media 1.0
14woensdag 31 maart 2010
SOCIAL OBJECTThe Flower is the (potential) social
object
The mainstream media are the smell of the flower
The bee is “spreading the word” and has the real power
Level I: Sites, blogs, feeds, widgetsLevel II: Closed networks (Facebook, Netlog, ...)Level III: Through individuals (e-mail, Twitter, ...)
Media 2.0
15woensdag 31 maart 2010
Social FeaturesRating
Tagging
Sharing (STAF, STAN)
Commenting
Grouping
Social Bookmarking
...
Social Objects: content, media, services, ...
Text, Pictures, Video, Blogs,Twitter Tweets, Live feeds, Geo-data,
applications, ...
AggretationYoutube, FlickR, ...
SyndicationTwitter, Facebook, ...
BO
TT
OM
-UP
(U
ser-
gene
rate
d)
TO
P-D
OW
N (
cent
ral o
wne
rshi
p)
the dynamics of social objects for
professional media
Flower
Beehive
16woensdag 31 maart 2010
A broad social media universe
17woensdag 31 maart 2010
Blogs
18woensdag 31 maart 2010
Microblogging sites• 140 characters• Short-form status updates • Asynchronous model (you
follow me, I don’t follow you)• Connecting people instantly,
the live web• Increasingly shifting from
nonsense to value• More a niche product
compared to e.g. Facebook (and will probably stay that way)
19woensdag 31 maart 2010
20woensdag 31 maart 2010
What’s your primary news source?
• Radio
• Newspaper
• TV
• Online newspaper
• Magazines
• Mine is ...
21woensdag 31 maart 2010
Halle Train Crash February ’10
What was the first media-brand that reported on the crash?
22woensdag 31 maart 2010
And...
23woensdag 31 maart 2010
24woensdag 31 maart 2010
25woensdag 31 maart 2010
Twitter as a source of news(the accidental journalist)
Twitter as a top-down and bottom-up news distribution channel)
26woensdag 31 maart 2010
So, Traditional Media are dead?
27woensdag 31 maart 2010
Are newspapers dead?
28woensdag 31 maart 2010
29woensdag 31 maart 2010
Traditional media under great pressure
30woensdag 31 maart 2010
“Get Into The Stream”(freely after Madonna)
31woensdag 31 maart 2010
Destination
versus
Stream
32woensdag 31 maart 2010
Destination versus a Stream
versus
33woensdag 31 maart 2010
Destination
•The traditional way of thinking
•“Come to us, we will show you”
•They are in control of: programming, advertising, presentation, comments, ...
•They used to be closed and afraid to share ...
34woensdag 31 maart 2010
Stream
•The new paradigm: status updates create the “live web”
• It comes to you, depending on who/what you want to follow
•Driven by Twitter, Facebook, Google Reader, ...
•Filtered by yourself, allowing your peers to be your gatekeeper
•Open, open, open, ...
35woensdag 31 maart 2010
The power of “The Stream”
36woensdag 31 maart 2010
The power of “The Stream”
37woensdag 31 maart 2010
Top-down, using Twitter as just another broadcast mechanism
38woensdag 31 maart 2010
Bottom-up, creating a new power-balance. The network as the new gatekeeper.
39woensdag 31 maart 2010
Top-down
Bottom-up
People don’t create news, they share the news of the publishers
The network is the gatekeeper
40woensdag 31 maart 2010
The new rules for media: being a destination and being in The Stream
semi-instant,breaking news (important or
not)
news, 24h
Site, paper, TV
news + insights, 1w
E-zine
insights, reports, 1w/
1m
Magazine
archive, long-tail
Site
• Build GOOD destination sites (because that is where people eventually will still “land”)
• Get into the stream of your audience: create a social media delivery strategy (a central plan and decentralized execution: everyone needs to go social), but remember: it’s about connecting people to people!
often (12h)what’s
happening around you?
Social Site (Facebook)
instant,breaking news
(important)
SMS
• Allow others to share and (re)distribute your headlines (and link them to your own site)
• Be open, open, open, ... and have a solution for each step in the stream
regularlybreaking
news
Radio
41woensdag 31 maart 2010
twitter.com/jcaudronfollow me for breaking media innovation news ;-)
42woensdag 31 maart 2010