Making you look better the restaurant story
Jul 03, 2015
Making you look better
the restaurant story
404.702.1021www.thepresentationguy.net
the presentation guy
marketing bucks
We don’t bat an eye when a company invests $thousands, even $millions on…
– Marketing / branding campaigns
– Advertising
– Literature
– Trade shows
– Website
404.702.1021www.thepresentationguy.net
the presentation guy
marketing bucks
But when it comes to creating the images and information your customer will see when they are actually making their final decision, who is usually selected to prepare the presentations?
404.702.1021www.thepresentationguy.net
the presentation guy
your typical presentation folks
Miriam Hollingsworthington
– The VP’s secretary…. (ahem) Administrative Assistant, who just last year took a 2-day seminar on Microsoft Office
– She’s leaving early today to take Bitzy to the beauty parlor
Bitzy
404.702.1021www.thepresentationguy.net
the presentation guy
your typical presentation folks
Bob “Bobrich” Richards
– Your sales guy in Topeka
– Bob didn’t touch a computer until you made him start doing his expense reports in Excel. He still manages his sales accounts on index cards
– In the time it takes Bob to create a presentation, he could make 86 cold calls or play 18 holes of golf, assuming a few Mulligans
404.702.1021www.thepresentationguy.net
the presentation guy
your typical presentation folks
Stan Benchmark
– Your VP of Product Marketing, also known as The Blackberry Winner
– Let’s just say that if you divided his salary by the number of hours it took him to put together that last presentation, you could have taken a nice Mediterranean cruise
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the presentation guy
what’s the (power)point?
Maybe you don’t think it’s wrong to get Miriam, Bob, or Stan to do your presentations
– After all, Bill Gates told you that anyone can do PowerPoint……….right?
– The customer is obviously impressed with everything you’ve done so far………right?
– The customer is going to choose you anyhow……right.
Let me tell you a little story...
– It’s about your birthday
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the presentation guy
Osteria
You and your beloved decide to celebrate your birthday and take in Osteria, that new restaurant in town, the one that’s gotten the rave reviews
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design
Modeled on an 18th-Century Italian theme, the interior was envisioned by world-class designer, Va Verdi
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food
The restaurant owner, sparing no expense, “stole” famous New York chef Clyde McCoy
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atmosphere
Live piano played by Paul Ward The amazing wine
selection featured in The Wine Spectator
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service
The service is impeccable
You order the grilled seabass, then excuse yourself to go to the restroom…
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evaluation
Now, before you go on to the next slide, take a moment to consider:
– What do you think of the restaurant so far?
– Impressed with the investments they made?
– On a scale of 1 to 10, what would you give it for overall quality?
– What do you think your food will be like?
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the presentation guy
the mens restroom at Osteria
404.702.1021www.thepresentationguy.net
the presentation guy
the product
I don’t care how good the grilled seabass is…
404.702.1021www.thepresentationguy.net
the presentation guy
the product
…whatever you present in closest proximity to your product…
…will affect what they think of
you and your product.
404.702.1021www.thepresentationguy.net
the presentation guy
What your customers see when…
1. Advertising &branding
2. Website
3. Trade show
4. Literature
5. Technical specs
6. You
7. Your offices
8. Your proposal
9. Your presentation
10. Your product11. Your invoice
12. Future communications
the typical selling cycle
…will affect what they think of
you and your product.
404.702.1021www.thepresentationguy.net
the presentation guy
is it worth the risk?
Why not influence your customers at the point of decision?
…will affect what they think of
you and your product.