Presentation vadim rogovskiy

Monetization of gaming applications and mobile web-sites, how not to drown

oneself in the ocean of opportunities?

Vadim Rogovskiy

Vadim Rogovskiy

• CEO and Founder of Clickky (www.clickky.biz) • Founder of AdCenter (www.adcenter.ru)• Managing Partner of WannaBiz (www.wannabiz.com.ua)

Monetization of gaming applications

• Monetization methods• Basic types of work with

traffic• Main advertising tools

3 main tools for game app monetizing

IAP (In-app-purchases) – ingame purchases . What can be bought: content, additional functions, a subscription to an application.

Commercial distribution – selling access to game for fixed value or trial offer for free with possibility to buy extended version of the game for money (Paid, Freemium) .

Advertising – retrieving money from advertising networks for placement of advertisements.

Basic types of work with trafficTraffic selling: CPC/CPM/CPI

Working with Cross-promo networksCross-promo – exchange users with other

applications with similar subject.

Pros:

Promotion for free win-win for both sides Simple installing

Main players:

Chartboost, AppFlood, MauDau

Main advertising tools

Banners

Interstitials

Video

Offer wall

App wall

Push notifications

Native advertising

BannersMost commonly used monetization method

Main players:Adfonic, Clickky, Leadbolt, Appflood, mMedia

iOS & AndroidiPhone, iPod and Android

(smarthphone) 42x42 300х250320x480

Tablet computers: 486х60728х90 120х 6001024х90

Pros

Many ways for pay – CPC, CPM, CPI

Plenty of choices of advertising networks

You can predict the profit

Many targeting opportunities

Cons

Low eCPM

Peer's promotion

Bad users reaction

Low CTR (0.23% - 0.86%)

InterstitialsInterstitials – fullscreen banners, which appears before page in or a new level in game.

Pros:

High CPM High CTR (2% - 6%)Possibility to reward users

More space for content

2 types of Interstitials :

• Full screen banner• Full screen video

2 ways to using Interstitials :

• With targeting• Without marketing

Main players: Admob, inMobi , Clickky

Offer wall

Offerwall – it's a page inside an application which offers to do an act for getting any kind of bonuses or additional content.

Possibile actions Fill a form Watching the video Subscribing to new service

Most commonly used models : CPA, CPS, CPL, CPM

Main players Clickky, Sponsorpay, Tapjoy, SuperSonicAds, Mob Partner

Cons

Content quality is a key factor Peer promotion Possibilty to overload the application

App Wall

App Wall - new format of advertising. Ads displaying as a list of applications

Pros:

• Full screen advertising• High CTR (7% - 8%) and level of engagement• HighCPM• Doesn’t looks like traditional advertisement• Possibility to promote your own application

Main playersLeadBolt, Airpush, Chartboost, Clickky

Video

Pros:

• High level of engagement• High eCPM• High CTR (3% - 14%)

Недостатки:

• Users's Irritancy

Most dynamically progressive type of advertising.

3 types of video advertising :

• Pre-Roll: it starts before application launches• Mid-Roll: It starts in application • Post-Roll: it starts after application closed

Main playersAdColony, Mopub, SuperSonic Ads, Millenial Media, Smaato, Mobfox, Clickky

Push notifications

Pros

High eCPM High CTR Monetization of inactive users

Cons Difficult to integrate it

Main players Airpush, LeadBolt, MixPanel, Urban Airship, PushWoosh

Native advertising

Pros• Putting advertisement into content. • Increasing of the lifecycle• No aggressive formats

Main playersSharethrough, Adsnative, Nativo, Adyoulike

Formats• Branding content

• Advertisement posts

Mobile web-site monetization

• Advertising with payment for CPM/CPC

• Advertising with payment for CPI

• Monetization of content

Advertising with payment for CPC/CPM

Main playersAdTwirl, Wapstart, MobiAds

Pros

• Wide target audience

• Targeting (by device and OS)

• Big choice of ad networks

• Big choice of formats

Advertising with payment for CPI

Main playersClickky, MobPartner, Applift

• Usually better eCPM

• Higher fill rate

• More available campaings

Pros

Content monetization

Clickky

How it works?

Pros

• Simple integration• Works with mobile sites and with a web-sites. • High payment (from $1 per install)

Thanks for your attention

[email protected]

Any questions?