Presentation Umesh Sir

8/13/2019 Presentation Umesh Sir

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The world's largest retailer, Wal-Mart famed for its large deepdiscount stores, will cut down the size of its super marts toabout 50,000 sq ft in India - about a fifth of the average size ofits stores in the US.

"In order to have a store spread across several lakh square feet,we would have to locate them on the outskirts of a city. In theIndian context it will not be the right thing to do so," said RajJain, president Wal-Mart India.

Jain said the company's internal research show that people donot wish to travel for more than 15 minutes to make theirmonthly purchases. "In this scenario having multiple stores will

make more business sense," he said.



Wal-Mart is already in a tie-up with Bharti Enterprises wherein itoperates 18 cash-and-carry wholesale stores. "Our partnershipwith Bharti will continue for the cash-and-carry business but it istoo early to comment on our retail venture," he said.

The company said it does not want to directly compete with thelocal kiraana store operators that would always have theadvantage of serving consumers at their doorstep. "We will

instead focus on the monthly purchases made in a family, whichis one third of the total grocery bill of an average Indianhousehold," said Jain.



1. Supply Chain Management: -This is one of the best competitive advantages. Wal-Mart has twomain supplier P&G and HUL. The supply chains add the value tothe company.

2. Price Leadership: -Wal-Mart believes in Every Day Low Price.

3. Exchange benefit: -

The Wal-Mart customer can exchange their purchased productthrough any Wal-Mart outlets.

4. Brand Image:-

The strongest competencies of Wal-Mart are there brand image

in the minds of consumer. It is the leader of the world retailindustry.



"Reliance Retail plans to take the battle straight to multinationalchains operating in the wholesale cash-and-carry segment andchoke them in that area with all its might"

"Reliance is not keen to allow any foreign company to take thepole position even in the wholesale business that generates megabucks for the same effort. So, the wholesale business is now toppriority"

Besides cash and carry, Reliance is also focusing on its jewellerychain Reliance Jewels, which is also capable of generating high top-line growth.

Reliance Retail, which operates cash-and-carry operations throughReliance Market chain, plans to open 15 such stores between Apriland September. Five-six of them have already been opened.



Cash-and-carry business, too, is expected to grow into a hugeopportunity. Industry experts estimate cash-and-carry in Indiato be a $22-billion (approx Rs 1.2 lakh crore) annualopportunity by 2017 and the market leader in the sphere isexpected to corner a business of about $4-5 billion in annualrevenue.

A senior executive of a foreign cash-and-carry company said,"The hearsay is they (Reliance) want to become the numberone player in wholesale by the end of the year."



1. Supply Chain Management: - SUPPLY CHAIN “from farm to fork”.

1600 procurement & distribution hubs Named as “ RelianceMandis”

Supplied by rural farming centres with fresh produce & dairy

2. Price Leadership: -

Reliance always sells product on low price and they forward thisbenefits to their customers.

3. Exchange benefit: -

The Reliance customer cannot exchange their purchased productthrough any Reliance outlets.

4. Brand Image:-

Brand image of Reliance Retail is good in consumers mind.



Store Ambience & Layout Product

Add-on Facilities &Services

Preference to Loyal Consumers

Shopping Experience & Ease

Presentation Umesh Sir

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