PRESENTATION SKILL NEW

HOW TO MAKE

A GREAT

PRESENTATION

WHY WE GIVE

PRESENTATION?

…TO SHARE THEIR

PASSION

…TO SPREAD THEIR

IDEAS

…TO BECOME MORE

SUCCESSFUL

IT MIGHT BE YOUR WORST

NIGHTMARE

THERE ARE 400 MILLION POWERPOINT USERS

THERE ARE 40 MILLION PRESENTATION EVERYDAY

OR 28,000 PRESENTATIONS

EVERY MINUTE

MOST OF THEM ARE

UNBEARABLE

RIGHT NOW, SOMEONE IS

DYING FROM A BAD

PRESENATION.

WHY DOES THIS HAPPEN?

BLAH

BLAH

BLAH

BLAH

BLAH

BLAH

BLAH

WE PUT TOO MUCH INFORMATION

WE FOCUS ON

OURSELVES

WE USED THE WRONG SLIDES

WE ARE AFRAID OF BEING

DIFFERENT

YOUR PRESENTATION

SHOULD MOVE & INSPIRE PEOPLE

IT IS TIME TO SAY NO TO BAD PRESENTATION

PRESENTATION SKILL vs.

MAKE POWERPOINT

1

PART ONE

WHAT

WE KNEW WAS NOT GREAT

PART TWO

THE

SECRET TO BECOME GREAT

2

PART THREE

THE

3 STEPS OF BEING GREAT

3

WHAT

WE KNEW

1

WHAT

WE KNEW

1

NEW THINGS ARE SCARY,

AND RISKY

WHAT

WE KNEW

1

WHAT

WE KNEW

1

CREATIVITY IS ONLY FOR

KIDS

WHAT

WE KNEW

1 MOSTLY, WE MUST DO AS

OTHERS DO.

WHAT

WE KNEW

1 WE ALL GET NERVOUS,

HOW DO YOU DEAL WITH IT?

MYTH 1:

PICTURE YOUR AUDIENCE

NAKED

WHAT

WE KNEW

1

WHAT

WE KNEW

1

MYTH 2:

PRACTICE IN FRONT OF

MIRROR

WHAT

WE KNEW

1

MYTH 3:

START WITH A JOKE

WHAT

WE KNEW

1

MYTH 4:

LOOK AT THE FOREHEAD

INSTEAD OF THE EYES

WHAT

WE KNEW

1

MYTH 5:

TELL AUDIENCE YOU’RE

NERVOUS, DRUNK, ETC

WHAT

WE KNEW

1

BE CONFIDENT AND

OWN IT

Set clear communications objectives prior to speaking

Build the presentation around THEIR agenda

Invert your arguments so that conclusions come first.

At the beginning of the presentation, establish “group rapport”

Use memorable language

…

WHAT

WE KNEW

1

#1: Dump information on the customer. Don't blab everything you know about the product and hope that something will stick. Fix: Turn the presentation into a compelling story.

#2: Try to impress with fancy features. Nobody is going to buy because you spent hours using all the PowerPoint gimcracks. Fix: Make the presentation about your message, not about you.

#3: Use a busy background template. A snazzy format with bright colors and shapes overpowers the content on the slides. Fix: Use a simple background that remains in the background.

#4: Select fonts that people can't read. Splatter your presentation withboldface, italics and UPPERCASE, in tiny typefaces. Fix: Use Arial or Times New Roman at 24pts or larger.

#5: Provide busy, meaningless graphics. One picture may equal a thousand words, but only if that picture makes sense. Fix: Highlight the data point inside the graphic that's crucial.

#6: State opinion without supporting data. Unsubstantiated "facts" (like "we're the leading vendor") destroy credibility. Fix: Provide objective backup to every qualitative statement.

#7: Use meaningless business jargon. Jargon can be distracting, annoying and often communicates little or nothing. Fix: If you're going to use jargon, make sure it's the customer's jargon, not yours.

#8: Tell an irrelevant joke. It's fine to pace a presentation with a joke, but you're not Jerry Seinfeld. Fix: If you must tell a joke, make it short and make sure it reinforces your message.

WHAT

WE KNEW

1

YOURSELF

• Have you prepared by thoroughly researching the customer?

• Are you enthusiastic about the message you're conveying?

• Are you confident that the presentation will win business?

• Have you prepared yourself to answer likely questions?

• Have you rehearsed the presentation until you're comfortable?

YOUR SLIDES

• Have you selected a slide background that's unobtrusive?

• Does your cover slide correctly identify the customer and the event?

• Do your slides use color fonts and boldface only to highlight what's important?

• Are your graphics understandable rather than confusing?

• Does each slides contain less text than your audience can read 30 seconds?

• Did you use a simple font that's easy to read?

• Can every detail of every slide be read from the back of the room?

• Have you eliminated ALL UPPERCASE, underlining and italics?

YOUR WORDS

• Does your opening statement capture attention?

• Does your presentation persuade rather than lecture?

• Are ALL your statements supported by evidence?

• Have you removed the biz-blab and jargon?

• Will the presentation use the time effectively?

• Are your anecdotes or analogies vivid and memorable?

• Is there a clear close or call to action?

WHAT

WE KNEW

1

WHAT

WE KNEW

1

THERE ARE SO MANY TRAININGS WORKSHOPS,

DO’S AND DON’TS

WHAT

WE KNEW

1

HOW CAN WE

REMEMBER THEM ALL

THE

SECRET

2

THE SECRET

…IS NOT SO SECRET AT ALL

THE

SECRET

2

THREE “I”s

THE

SECRET

2

THREE “I”s

INFORMED

IMPRESSED INSPIRED

THIS IS WHERE

THE MAGIC

HAPPENS

THE

SECRET

2

INFORMED

INSPIRED IMPRESSED

THE SALESMAN

THE MARKETER

THE ARTIST

THE

SECRET

2

THE 3

STEPS

3

THE 3

STEPS

3

1ST STEP: THINK LIKE AN

ARTIST

THE 3

STEPS

3 MEANS TO INSPIRE

THE 3

STEPS

3 MEANS TO DESIGN A GOOD

STORY

THE 3

STEPS

3 TAKE THEM ON A

JOURNEY

THE 3

STEPS

3 1. QUICKLY INTRODUCE THE

TOPIC

THE 3

STEPS

3 THE PROBLEM

THE 3

STEPS

3 2. EXPLAIN THE GOAL

THE 3

STEPS

3 THE SOLUTION

THE 3

STEPS

3 3. “AHA” & “WOW” MOMENTS

THE 3

STEPS

3 THE ACTUAL JOURNEY

TITLE/

INTRO PROBLEM

BACK-

GROUND

RESULT/

FORECAST

SUMMARY/

FUTURE

WORK

STATEMENT (WHY WE NEED TO

CARE)

RELATED WORK

(OTHERS HAD DONE)

METHODS (YOUR APPROACH OF

SOLUTION)

THE 3

STEPS

3

THE 3

STEPS

3 2ND STEP: MARKETER

SHOWS THE MONEY!!!

“You have part of

my attention –

you have the

minimum amount.”

-Mark Zuckerberg

THE 3

STEPS

3

THE 3

STEPS

3

YOU ARE ASKING FOR

TIME & ATTENTION -RAREST COMMODITIES IN 21ST

CENTURY.

THE 3

STEPS

3 THEIR ATTENTION WILL SHIFT

SO FAST

AUDIENCE WANTS TO SEE THE

VALUES, NOT THE

PRODUCTS

THE 3

STEPS

3

HELP THEM TO SAVE TIME

THE 3

STEPS

3

TO FIND PEACE

THE 3

STEPS

3

TO MAKE MORE MONEY

THE 3

STEPS

3

3RD

STEP: THE SALESMAN

PRACTICE

PRACTICE

PRACTICE THE 3

STEPS

3

THE 3

STEPS

3

Steve Jobs rehearses for

many hours over many days.

A BusinessWeek reporter

who profiled Jobs wrote,

“His sense of informality

comes after grueling hours

of practice.”

THE 3

STEPS

3 YOUR SOFT SKILLS AND

FIELD EXPERIENCES

THE 3

STEPS

3

HOW CAN WE BE BETTER?

THE 3

STEPS

3

BE A CUSTOMER

THE 3

STEPS

3

LOOK AT INTERESTING

ADS

THE 3

STEPS

3

WATCH TED TALK

THE 3

STEPS

3 TRY OUT NEW IDEAS TO

PRESENT

YOU WILL STAND OUT!

THE 3

STEPS

3

1

PART ONE

WHAT

WE KNEW WAS NOT GREAT

PART TWO

THE

SECRET TO BECOME GREAT

2

PART THREE

THE

3 STEPS OF BEING GREAT

3

PRESENTATION SKILL vs.

MAKE POWERPOINT

HOW TO CREATE

SLIDES

THAT ROCK!

DOES THIS EVER HAPPEN

TO YOU?

YOUR

FONT

SIZE

MATTERS


TO YOU?

PICK

YOUR

COLOR

SCHEME

STICK TO

OUR COLOR

SCHEME


TO YOU?

STOP USING NOTECARDS

USE IMAGES AS YOUR

CHEAT SHEET

HERE IS WHERE I START

HERE IS WHERE I TELL YOU ABOUT

THE ARTIST

HERE IS WHERE I WILL USE “LORD OF RINGS”REFERENCE

USE

STUNNING

IMAGES

DON’T USE THE CHEEZY

ONES

INSTEAD, SHOW SOMETHING

INTERESTING


TO YOU?

KEEP IT

SIMPLE

(LESS IS MORE)

PRESENTATION SKILL NEW

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