Corporate Identity • GREEN : Fresh, Clean & Lively • RED : Passion
Jun 25, 2015
Corporate Identity
• GREEN : Fresh, Clean & Lively• RED : Passion
Experience the Original
Only “Super Premium” -
“Create Your Own”
Ice Cream Concept in India
Our Core Values & Key Success Factors
• We are in the business of putting SMILES on CUSTOMERS’ & our PARTNERS’ FACES
Our Partners include: Staff, Vendors & Landlords
• Respect and Value Staff – is our core character• We aspire to achieve excellence, through our partners
and inspiration from our customers• Unmatched Training & Support• Strong Brand Culture• Finest Quality Products & In-store Service• Innovation• Profitability
Quality Policy
is committed to enhance "SPEED"
• S – Service • P – Productivity • E – Efficiency • E – Effectiveness • D – Dedication (commitment)
We believe in "RIGHT FIRST TIME, EVERYTIME”
Menu
• Ice Cream• Unique 5 Layered Ice Cream Cakes• Ice Cream based Shakes• Sorbet based Smoothies• Yogurt based Smoothies• Cold Coffees – Blended• Ice Cream Specialties
• 42 Mix-ins
• 24 Flavors
• Over 10 Millions possible Ice Cream Creations
• 25 Original Signature Creations
Ice Cream
Rock Stone Concept
• At ROCK STONE CREAMERY & CAFÉ, we are proud of our heritage as Ice Cream Innovators. This heritage is based on a tradition of continuously redefining plain old regular ice cream into something truly extraordinary.
• Around here, we call every Ice Cream we serve a “Creation”
• Because the smooth and creamy ice cream made from the secret recipe is hand crafted fresh daily in each store and then customized by adding a variety of mix-ins on a frozen granite stone with endless combinations – fruits, nuts, candy, cookies, brownies…you name it – you can mix in to your heart’s content.
Store Interiors & Staff entertaining customers – Himayatnagar Store
Store Graphics
In-store Menu Board
How Rock Stone is different
• Ice Cream is Fresh = Quality• Smooth & Creamy = Taste• Secret International Recipe = Unique Texture • We make it as you like it = Personalized Creation• Singing & Juggling Crew = Fun & Feels Good• Widest range = Unlimited Choice• 5 Layered Ice Cream Cake = New in India &
Exclusive
“The Ultimate Ice Cream Experience”
All E
qu
als
“Spades” - Rock Stone Identity
• We PULL Ice Cream with SPADES• We MIX with SPADES• We ENTERTAIN with SPADES
Entertaining Customers - Juggling & Singing
Entertaining Customers – Tossing Ice Cream
Store at Jubilee Hills - Elevation
Top View
Side View
Store at Jubilee Hills - Interiors
An Evening at Rock Stone
KIOSK OPTIONS
INCLUDES:• Tailor-Made Kiosk to fit any place in a Mall
Corridors – in the middle without disturbing the flow of customer
Horizontal alignment Vertical alignment
Along the railings
Bridge-ways
Connectors
Terrace
Rock Stone Creamery – KIOSK Option 13D Images
Dimension:Area: 107.64 sq. ftLength: 4.00 mDepth: 2.50 mHeight: 3.00 m
Rock Stone Creamery – KIOSK Option 1Elevation
Rock Stone Creamery – KIOSK Option 23D Images
Dimension:Area: 107.64 sq. ftLength: 4.00 mDepth: 2.50 mHeight: 3.00 m
Rock Stone Creamery – KIOSK Option 2Elevation
Rock Stone Creamery – KIOSK Option 2Side Elevation
Rock Stone Creamery – KIOSK Option 33D Images
Dimension:Area: 142.08 sq. ftLength: 6.60 mDepth: 2.00 mHeight: 2.40 m
Rock Stone Creamery – KIOSK Option 43D Images
Dimension:Area: 107.64 sq. ftLength: 5.00 mDepth: 2.00 mHeight: 2.40 m
Celebrities – at Rock Stone
Alu Arjun Manchu Manoj
Uday Kiran
Madhurima
Manchu Vishnu
Nitin
Tapsee
Sania Mirza & Shoaib Malik
Allari Naresh
Stars of Rock Stone
Ice Cream Display
Frost Top
Ice Cream Cake - Display
In-store Line Menu
Rock Stone Original Signature Creations
Chocolate Strawberry
All Chocolate No NonsenseAll Berry Bang
Our Beloved Classic
Doctor Nuts Rock with Ferrero Rocher
Double Dip Waffle Cones
Unique 5 Layered Ice Cream Cake
Two layers of Moist Red Velvet Cake, Two layers of Strawberry Ice Cream with Pie Crust & a Middle layer of Strawberry Puree, wrapped in Creamy Strawberry Frosting and topped with
Strawberry Fruits
Midnight Indulgence Cookie Dough Salvation
Rainbow Fantasy Cookies ‘N Creamery
Ice Cream Cup Cakes – first time in India
Ice Cream Cup Cakes –Gift Pack of 4, 6 & 12
Shakes & Smoothies
• Yogo Berry Bang• Color me Cotton Candy
• Dark & Stormy with Brownie
• Strawberry Nirvana
Seasonal Specials – Shakes & Smoothies
Minou – Bite & Go
Out Door Set-up
We are in the business of
“Putting smiles on people’s faces”