Presentation portfolio E-business

1. Author: Jens Wauters 2014-2015 PORTFOLIO E-BUSINESS IN THE EU

2. TYPES OF E-COMMERCE Business-to-Consumer (B2C) In a Business-to-Consumer E-commerce environment, companies sell their online goods to consumers who are the end users of their products or services. Usually, B2C E-commerce web shops have an open access for any visitor, meaning that there is no need for a person to login in order to make any product related inquiry.

3. TYPES OF E-COMMERCE

4. TYPES OF E-COMMERCE Business-to-business (B2B) In a Business-to-Business E-commerce environment, companies sell their online goods to other companies without being engaged in sales to consumers. In most B2B E-commerce environments entering the web shop will require a log in. B2B web shop usually contains customer-specific pricing, customer-specific assortments and customer-specific discounts.

6. TYPES OF E-COMMERCE Consumer-to-consumer (C2C) In a Consumer-to-Consumer E-commerce environment consumers sell their online goods to other consumers. A well-known example is e-bay

8. TYPES OF E-COMMERCE Social e-commerce Social e-commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services

10. TYPES OF E-COMMERCE Mobile e-commerce the delivery of electronic commerce capabilities directly into the consumers hand, anywhere, via wireless technology

12. UNIQUE FEATURES OF E-COM TECHNOLOGY Ubiquity Global Reach Universal standars Information Richness Information density Interactity Personalization and customization User generated content

13. Link Prezi: https://prezi.com/sh0aqct4yba2/e-commerce-in-the-world/

14. COOKIES Assignement 4 TOP 10 on my computer!

15. COOKIES What? Cookies are small files which are stored on a user's computer. They are designed to hold a modest amount of data specific to a particular client and website, and can be accessed either by the web server or the client computer. This allows the server to deliver a page tailored to a particular user, or the page itself can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website (or related site) to the next.

16. TYPES OF COOKIES First party cookies First party cookies are set by the website, you are visiting and they can only be read by that site. Third party cookies Third party cookies are set by a different organisation to the owner of the website you are visiting. For example, the website might use a third party analytics company who will set their own cookie to perform this service. The website you are visiting may also contain content embedded from, for example YouTube or Flickr, and these sites may set their own cookies.

17. TYPES OF COOKIES Session cookies Session Cookies are stored only temporarily during a browsing session and are deleted from the users device when the browser is closed Persistent cookies This type of cookie is saved on your computer for a fixed period (usually a year or longer) and is not deleted when the browser is closed. Persistent cookies are used where we need to know who you are for more than one browsing session. Flash cookies Many websites use Adobe Flash Player to deliver video and game content to their users. Adobe utilise their own cookies, which are not manageable through your browser settings but are used by the Flash Player for similar purposes, such as storing preferences or tracking users.

18. ADVANTAGES & DISADVANTAGES COOKIES + Conveniency: remembers which website you have visited. Make filling out forms quick. +Personalization: give you personalized content, specific users content + Effective Advertising + Ease of control: easy to manage cookies if u know how. - Privacy: keeps track of all the websites you have visited. Third parties can access the information stored by these cookies - Security: Security holes have been found in different browsers. - Secrecy: Third party cookies can be blocked but most people dont have the technical expertise to do this

19. INTERNET OF THINGS

20. INTERNET OF THINGS What? The internet of things (IoT) is a scenario in which objects, animals or people are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. IoT has evolved from the convergence of wireless technologies and the internet.

21. INTERNET OF THINGS

22. ESPN CASE

23. CREATE E-TAILOR WEBSITE https://prezi.com/ddepwx-xeswx/e- smoke/?utm_campaign=share&utm_medium=copy

24. CREATE E-TAILOR WEBSITE

25. WHY WIX?

26. ABOUT SOCIAL MARKETING https://prezi.com/xmggsrfnb3ra/social-marketing/

27. TWITTER

28. APPS Very important for a business build loyalty reinforce your brand increase your visibility increase your accessibility increase sell-through increase exposure across mobile devices connect you with on-the-go consumers

29. APPS Benefits for costumers easy access to an inventory get notifications of special events, launches, etc. have one-touch access to contact information get directions to your location from wherever they are make fast, seamless appointment scheduling

30. WHAT I LEARNED I learned a lot from this course, because it wasnt like any other course Ive already had. Im a finance student, so I didnt receive as many marketing courses as my fellow student is this class. More than ever this course made me realize how important the internet is for businesses, and that it is key to use it right. I feel any business on the internet has to that in to account a couple of important factors: I think it has to be customer-driven. Its essential to pay attention to your costumers needs. Afterall they are the right of existence of your company. Next to that the content on the internet of your company has to be simple and attractive. Simplicity in a nice coat made a lot of sites succesfull. This also means the E-commerce, website, app, or any other platform is easy to use. If u take al these things into consideration and you have a well-marketed audicience, Im convinced the business will flourish. Thanks to this course its clear to me that a business has to be present on the internet. If they want to target a lot of people, they have to use to must popular tools available online.

31. WHAT I LEARNED Other important things that I learned for instance of the e-commerces is how they can link it to their ERP-systems, and how they use upselling and cross-selling to improve their sales. The internet is huge with a lot of opportunities. I was surprised about what other classmembers knew from various websites and tools on the internet. And from time to time I could share with them something they didnt know. So its clear that you can explore it endlessly, and its something that keeps evolving fast, which makes all to more interesting

Presentation portfolio E-business

Business

types of ecommerce business

types of ecommerce consumer

party cookies

b2b ecommerce environments

persistent cookies

cookies assignement

b2c ecommerce web shops

business b2b